Stretching your Destination Marketing Dollars with Influencers

Welcome to Stretching Your Destination Marketing Dollars

with Influencers!!!!

Wifi: Voyager1PW: Farep0rtal

@Cooperatize, #DMODollaz

Maison du Languedoc-Roussillon New-York

La Maison de la Région Occitanie

Senior Tourism Project Manager (US & Canada):

724 Fifth Avenue, 11th floorNew York, NY 10019

[email protected]: +1 646 688 7170

Thank You!

www.destinationsuddefrance.com

Cover photo by Compagnie des Salins du Midi © Jean-Marc Favre

Destination St. George• New York Wheel• Empire Outlets• Lighthouse Point • Snug Harbor Cultural Center & Botanical Garden• National Lighthouse Museum• Staten Island Yankees• St. George Theatre• Staten Island Museum• Flagship Brewery• State Island Children’s Museum • Alice Austen House• Noble Maritime Collection • State Island Chamber of Commerce

New York Wheel

• 630 feet (world’s tallest)• 36 pods (including bar and dining pods)• 38-minute ride• 68,000 SF welcome center (ticketing,

photos, concessions, merchandise, etc) • Green roof for concerts, special events,

festivals, etc• Outdoor beer garden• Five miles of LED lighting and nightly light

show• 10,000 SF playground• Private dock for private ferry service and

hop-on/hop-off boat operators

Jiri Duzar@jiriduzardigital & strategy manager at CzechTourism USA & Canada

STRETCHING YOUR DESTINATION MARKETING DOLLAR WITH INFLUENCERS

• #visitcz

• www.czechtourism.com

@visitcz / Instagram / Twitter / Snapchat@czechrepublic / Facebook

CzechTourism USA & Canada

marketing excellence.

Siobhan Chrétien www.memarketinginc.com778-879-8910 @siptips

solutions for today’s intrepid entrepreneurs and innovative travel & lifestyle companies.

marketing expertise & market entry

who is me.

Sio

bhan

Chr

etie

n

• Global marketing expert. Conducted business in 20 of the worlds largest cities - Tokyo, New York, São Paulo, Seoul, Mexico City, Mumbai, Delhi …..

• Taste maker and branding expert…..

• Considered an influencer and strategy expert. Creator of award winning campaigns globally….

• Led the Canadian US Leisure Tourism marketing strategy for the 2010 Winter Olympics….

• Contributed to Canada Tourism being named Marketer of the Year by Marketing Magazine…..

About Siobhan Chrétien Founder

MarketEntry

Corporate & ExecutiveAdvisement

Marketing & Sales Strategy

I II III IV VAffluent Customer Acquisition

Digital & Video Brand Transformations

what I do

Thank you

@siptipswww.siobhanchretien.com778-879-8910

And now, on to The Panel!

Why are you using influencers over traditional media? What advantages have

you seen with using influencers? What disadvantages do you see?

How do you measure success? Followers? Engagement?

a.If followers, what about the ability to buy followers?

b.If engagement, what about the ability to buy likes?

How do you work with more than one influencer at a time? How do you make

influencer marketing scalable?

I’ve heard influencers are hard to work with, how do you guarantee reputations?

Brand awareness is great, but at some point, conversions need to occur. Are you

able to track conversions? If so, how?

How do you ensure that you are getting in front of the right people? Do the

influencer’s audience always look like them

Is influencer marketing tied to the rest of your marketing or advertising campaigns?

Thank you all for coming!!!

Please join us back in the lounge for refreshments and for the results of the

raffle!!