1 Twitter @chasemcmichael @infinigraph [email protected] http://blog.infinigraph.com. “Stream Marketing & Content Automation – Drive Actions Drive Results”
May 15, 2015
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Twitter @chasemcmichael @[email protected] http://blog.infinigraph.com.
“Stream Marketing & Content Automation – Drive Actions Drive Results”
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ACTIVITY STREAMS IS NOW SERIOUS MARKETING
Every 20 years, a new widespread form of enterprise collaboration has been adopted
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YOUR CUSTOMERS FEED IS THE KEY
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TWITTERVERSE – LOTS OF TOOLS
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CHOOSE WISELY WITH A PLAN
Tools don’t create action clear strategy & consumer engagement does
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CONSUMERS DEMAND RELEVANCE
"drinking from social media fire hose"; Are we entering into "Facebook Fatigue?
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WHEN A POST GOES EPIC
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TWEET - 2 - CLICKS
Customers know what they like
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THE STEAM IS NOT YOUR INBOX
The stream is like a stock ticker not an email inbox
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POSTS WITH HIGH CLICKS – GOOD FOR REPOST
970 Clicks
584 Clicks
Don’t fear your feed multi post works
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DELAY POSTS DRIVE ACTION
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DOES STEAM MARKETING WORK?
"Thanks to InfiniGraph, Complex Media's Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter.
Aleksey BaksheyevDirector of Technology | Complex Media, Inc.
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KEEP IT SIMPLE STUPID
Quality breeds Quantity – focus on action
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CONTENT RESONANCE
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Life is not about being liked its about being effective
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CONTENT CONSUMPTION GRAPH
Challenge is knowing what to put in your feed
“The Content Stream by InfiniGraph”
What is the health of your feed?
Before After
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WHAT IS SOCIAL INTELLIGENCE
Pro ActiveSocial Intelligence is:• Deriving relevance from consumer
actions around content interaction and others who have in common connections through the Social Graph
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CUSTOMERS ARE THE BEST SOURCE
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CROWD SOURCED RELEVANCE
Connect with those who are most active around similar brands and have friends connected to you
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CROWD SOURCE TRENDING CONTENT
Feed your Feed with crowd sourced trending content
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VALUE IN A FOLLOW
A Facebook fan has no value. Getting a Facebook fan to do something does
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ACTIVATION BASED ON RELEVANCE
1. Top content sources based on social interaction
2.Consumer activity around most relevant connected brands
3.Ranked consumers based on activity in a vertical interest(s)
Yields Actionable:• Content - Keywords• Connections - Insights
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THE PROBLEM
Deliver relevance to the target consumers who drive purchasing,
sharing and conversation
Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…”
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EMPOWERING TARGETING
Without engagement, you won’t be moving the needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer - Yes
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TAKE AWAY
• Crowd sourced content interaction provides greater relevance
• The right content drives the greatest interaction “Own your content space”
• Reposting works with a little social intelligence
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THANK YOU!
Twitter @chasemcmichael @infinigraph
[email protected] http://blog.infinigraph.com. All rights reserved.