Strategy: Overcoming the Legacy of a Loaded Word
Jul 03, 2015
I was accepted to present to a lovely group of people on the topic of "How are you changing the world" at a New Communicators event. http://thenewcommunicators.com/ This is what I presented.
Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business.
This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It's time to take responsibility for the change we could effect.
Cheers!
Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business.
This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It's time to take responsibility for the change we could effect.
Cheers!
Welcome message from author
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Transcript
Me & BusinessesSitting in a tree
you
your family
society
the world
strategy
war
aggression
enemy
outwitting
trickery
manipulation
outsmarting
solid plan
corporate greed
men in hotel conference rooms
planning our fate
disadvantaged one-sided “communication”
whatever it takes
anything to win
profit over people
losers
tacticswinners
1 : the science and art of employing the political, economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war.
2: the science and art of military command
exercised to meet the enemy in
combat under advantageous
conditions
3: a careful plan or method : a clever stratagem
spread ideas{optimize propaganda}
change perspective{apply pressure}
Influence decisions{mislead and brainwash}
drive to action{wear them down}
make the sell{they give up and give in}
spreadideas surprise and delight
spreadideas surprise and delight
change perspectives instill trust
spreadideas surprise and delight
change perspectives instill trust
influence decisionsprovide information.
Be transparent
spreadideas surprise and delight
change perspectives instill trust
influence decisions provide information. Be transparent
drive to actionmake it easy, enjoyable and
relevant
spreadideas surprise and delight
change perspectives instill trust
influence decisions provide information. Be transparent
drive to action make it easy, enjoyable and relevant
make the sell follow through with promises
tyeshasnow.com
@tyeshasnow
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