DATA REPORT
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DATA REPORT
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Table of Contents
I- -- Introduction and Methodology34*5(-6
II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;
III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:('34*5(-;-
IV- -----Best Time to Post:
V- -----Best Day to Post:-A(0(/')1(-B,$/@34*5(-C
V-i------- ----Entertainment Industry:
V-ii------- ----Media Industry:
V-iii- ----Retail Industry: -
- -- ----,1-D/)%*&34*5(-E
V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E
V-v - ----Business and Finance Industry:-F15*5('(10-4(*=@-G)%!((=34*5(-HI
V-vi- ----Fashion Industry:-F15*5('(10-4(*=@-,1-<:$/@%*&34*5(-HI
V-vii- ----Food and Beverage Industry:-F15*5('(10-J)5:-G)%!((=-*1%--
- - ----9*0$/%*&34*5(-HH
V-viii- ----Healthcare and Beauty Industry:
V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK
V-x - ----Travel and Hospitality Industry: -
- - ----L((=34*5(-HK
VI- -----Action Keywords:
VII- -----Promotional Keywords:
VIII- -----Question Placement: -
IX- -----Interrogative Keywords:
X- -----Conclusion
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Introduction
@:*/(%-,1-D*+(#,,=-(*+:-',10:"H
>*+(%-M$(@0),1@-@$+:-*@N
H
Methodology
-
Three primary success metrics were reviewed in relation to Wall Posts:
Comment Rate:-1$'#(/-,>-O,''(10@-*@-*-.(/+(10*5(-,>->*1-#*@(
-‘Like’ Rate:
-Engagement Rate:
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-
Post Length:7((.-80-9:,/0-*1%-9!((0
URL Shorteners: <:)1=-<!)+(-#(>,/(-?@)15-<:('
F15*5('(10-/*0(@-*/(--
4,@0@-- -:*P(-- --(15*5('(10-/*0(@"
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 5
-
-
Best Time to Post:
Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% (15*5('(10-/*0(@"
0%
Engagement Rate Variance % of Brand Posts
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H
#&-)1%$@0/&"--
H
Best Day to Post: A(0(/')1(-B,$/@
THURS FRI
SUN
MON TUESWED
SAT
-
-F15*5('(10-/*0(@-,1-<:$/@%*&-*1%-D/)%*&-*/(- --0:*1-,0:(/-%*&@-,>-0:(-!((="
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 7
Entertainment Industry:
Media Industry:
SUNMON
TUES
WED
THURS
FRISAT
SATFRI
THURSWED
TUESMON
SUN
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-15%
-10%
-5%
0%
5%
10%
15%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
0%
0%
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Retail Industry: -
#(>,/(-4,@0)15-,1-D/)%*&
-------,1-9$1%*&"
-
Automotive Industry: 9$1%*&-8@-B,$/-D/)(1%
SUN
SAT
FRITHURS
WEDTUES
MON
0%
5%
10%
15%
20%
25%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
--
------,1-9$1%*&"
0%
5%
10%
15%
20%
25%
-20% -15% -10%
-5% 0% 5%
10% 15% 20% 25% 30%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
SUNSATS
FRITHURS
WEDMONTUES
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
0%
0%
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Business and Finance Industry: F15*5('(10-4(*=@-G)%!((=-
Fashion Industry: F15*5('(10-4(*=@-,1-<:$/@%*&
0%
5%
10%
15%
20%
25%
-60%
-40%
-20%
0%
20%
40%
60%
80%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
0%
5%
10%
15%
20%
25%
-30%
-20%
-10%
0%
10%
20%
30%
40%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
--
------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5('(10-/*0(@-*/(-:)5:(@0"---
--
THURSWED
TUESMONSUN
FRISAT
SUN
MONTUES
WED
THURSFRI SAT
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
0%
0%
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Food and Beverage Industry: F15*5('(10-J)5:-G)%!((=--*1%-9*0$/%*&
Healthcare and Beauty Industry:
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
--
-
-
SUNMON
TUESWED
THURS
FRISAT
SUN
MONTUES
WED
THURSFRI
SAT
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
0%
0%
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Sports Industry: 4,@0-G,/(-,1-9$1%*&
Travel and Hospitality Industry:
0%
5%
10%
15%
20%
25%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
0%
5%
10%
15%
20%
25%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Sunday
Mon
day
Tues
day
Wed
nesd
ay
Thur
sday
Friday
Saturd
ay
% o
f Bra
nd P
osts
Eng
agem
ent
Rat
e Va
rian
ce
---
-
SUNSATFRIWEDMON
TUES THURS
SUN
MON
TUESWED
THURSFRI
SAT
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
Wed
nesd
ay
Engagement Rate Variance % of Brand Posts
0%
0%
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---
--
-
Action Keywords:
LIKETAKESUBMITWATCH
POSTCHECK
COMMENTCLICKSHOPVISIT
BECOME A FANTELL US
SHARESEEORDER
POSTCOMMENTTELL USCHECK
LIKESUBMITSHARECLICKTAKEWATCHVISITSEE
BECOME A FANSHOP
ORDER
-
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-100%
-50%
0%
50%
100%
150%
200%
even
t
winner
off
er
new
win
brand
-new
on
ly
entry
buy
cont
est
promot
ion
enter
swee
pstake
off
coup
on
discou
nt
free
exclu
sive
limite
d
store
shop
sa
le
free s
hipping
sa
ve
0&.(-,>-./,',0),1-!:(1-0:(-+,//(+0-0,1(-)@-@(0-)1-0:(-4,@0"--
Promotional Keywords:
'Like' Rate Variance Comment Rate Variance
D*1@-*/(-:*..&-0,-(15*5(-!)0:-
-*1%- --
,..,@(%-0,-',/(-%)/(+0---
- -,/-
EVENTWINNEROFFERNEWWINBRAND NEW
ONLYENTRY
BUYCHECK
COMMENTCLICKSHOPVISIT
BECOME A FANTELL US
SHARESEEORDER
Ave
rage
Rat
e Va
rian
ce
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R)P(1-0:(-%(@)/(%-,$0+,'(-,>-*-M$(@0),1-4,@0-)@-0,-)1P,=(-*-
>/,'-./,P)%)15-*-/(@.,1@("-L:(1-@((=)15-(15*5('(10->/,'-
Question Placement:
SAT
Interrogative Keywords: -
-
A(@.)0(-0:(->*+0-0:*0-0:(&-%/,P(-0:(-:)5:(@0-(15*5('(10----
$@(-0:(@(-=(&!,/%@-0,-%/)P(-:)5:(/-(15*5('(10-/*0(@"
--
-
4,@0@-0:*0-(1%-!)0:-*-M$(@0),1-:*P(-*- --(15*5('(10-/*0("
-
-
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-,1-D*+(#,,="-
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-
Conclusion
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