Facebook Strategies Webinar

Strategies

Presented by Lisa Colton, Founder & President, Darim Online

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

P.O.S.T.

People: Who is your audience?Objectives: What are your goals?

• Marketing/outreach (to whom?)

• Strengthening community (ambient awareness)

• Strengthening ties to the organization

• Education

Strategy: How will you achieve the objectives?

Technology: Is Facebook a good tool? How will you use it?

#1 THIS IS AN ATTENTION ECONOMY

Know Your

Audience

To whom? What do they want? What do they need to know/feel?

#2: FIND YOUR VOICE

Can

You Hear It?

Temple Israel, Memphis Facebook Page

#1

Social media is

continuing to evolve.

Fast.

# 3: LISTEN & ENGAGE

OpenYourEars

Temple Sinai, Oakland, CA

OpenYourEars

Temple Israel, Memphis Facebook Page

#4: ADD VALUE

Adopt a 1:12 ratio:

Every 1 time you self promote, add value 12

times. Try it!

#5 Put Down the Bull Horn.

Ask a Question!

LEVERAGE NETWORKS

Strengthen Ties

Congregation in Santa Barbara during fires that forced evacuations

#6: BE TRANSPARENT

http://dashboard.imamuseum.org

NEW GROUPS

http://mashable.com/2010/10/06/facebook-groups-2/