Strategic Planning Forum

Strategic Planning ForumJanuary 21, 2014

Opening

• Welcome

• Safety Minute (Fire Exits and Washrooms)

• Introductions

• In Kind Documentation Reminder

Opening

• STP Meeting Minutes (Mid June 2013)

• Action Items from last STP Meeting

Opening

Goals For Today

•Build Relationships•Explore Consensus•Learn About PAZA•Review Vision, Mission, Values and Principles•Plan For The Future•To Provide An Opportunity For Everyone Present To Speak Freely And Openly As We Explore The Future Path Of PAZA•To Create A Future For PAZA Everyone Can Take Pride In.

Opening

Meeting Ground Rules – CASA Ground Rules

•Listen Generously•Speak Straight•Be “For” Each Other•Honour Commitments•Acknowledge And Appreciate Others•Be Concerned For Inclusion•Be Concerned For Alignment

Strategic Concepts

WHAT IS STRATEGY?

•A general, undetailed plan of action, encompassing a long period of time, to achieve a complicated goal.•The task-efficient use of the available resources (time) for the achievement of the main goal (success).•All about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities.

Strategic Concepts

WHAT IS STRATEGY?

•Allows for Board’s and Stakeholders an opportunity to identify actions to address issues affecting the region.

Strategic Concepts

WHAT IS STRATEGY?

Where We Want To Be:

Where We Are:

Strategic Concepts

WHAT IS STRATEGY?

•“The world doesn’t need one more mediocre anything. Most businesses that fail, do so because they were not remarkable at delivering something really, really matters to their target customers” Donald Cooper

Strategic Concepts

The Power of Planning?

•“Have a plan. Follow the plan. You’ll be surprised how successful you can be. Most people don’t have a plan. That’s why It’s easy to beat most folks.” Paul ”Bear” Bryant, Football Coach, Alabama

Strategic Concepts

STRATEGIC PLANNING MODELS?

Types of Organizations:

•Non-Profit•Focuses on board development, management, fundraising and policies.

•For Profit•Focuses on the profit and/or strategic directions.

Strategic Concepts

STRATEGIC PLANNING MODELS?

Types of Models:

•Basic Strategic Planning•Issue-Based or Goals-Based Strategic Planning•Alignment Model•Scenario Planning•Self-Organizing Planning

Strategic Concepts

TYPES OF PLANNING?

•Strategic Planning•Strategic Planning determines where an organization or group is going over the next few years, and how to get there and know if you got there

•Business Planning•Focuses on the product, service or program.

•Program Planning•Focuses on internal or external functions.

•Project Planning•Focuses on specific projects.

•Municipal Planning•Document that outlines a municipalities policies for planning, use and future development of land.

BREAK9.5 Minutes

Operations Background

Program Manager Update

Strategic Questions

PAZA Strategic Plan 2008 - 2013

PAZA Vision:All people living working and playing in the PAZA region will have the best possible air quality data.

PAZA Mission:The Peace Airshed Zone Association operates an ambient air quality monitoring network to collect and preserve relevant, credible, transparent and accessible data to allow our stakeholders to make informed decisions regarding air quality in our region.

Strategic Questions

PAZA Strategic Plan 2008 - 2013

PAZA Objectives:

1.Produce Credible Information

2.Develop Long-Term Financial Stability

3.Operate an Air Quality Monitoring Network

4.Influence Public Policy

5.Develop a Communications Plan

Strategic Questions

Core Purpose ------- Activity

Strategic Questions

Balance Score Card – Make it Work

Vision

Customers-Attract New Members-Delight Members

Operations-Efficiency-High Quality Data

People-Skilled Team constantly getting Better-Highly motivated Team wanting to be part of a successful organization

Financial-Direct Costs-Expenses (Overhead)-Cash Flow

Exit

Strategic Questions

Balance Score Card ------- Activity

Strategic Questions

Mission Statement

A Mission Statement tells what a company does, for who, and why……..

•The business you are in

•The services that are provided

•How you create value for your members

•The key outcomes that will determine success

•The distinguishing characteristics of the services.

Strategic Questions

Mission Statement

•A constant reminder of why the organization exists and what the Board envisioned.

•Woe to the organization that loses sight of its Mission Statement for it has taken the first step on the slipper slope to failure.

Strategic Questions

Examples: Mission Statement

McDonalds Corporation•To offer the fast food customer food prepared in the same high quality manner world-wide, tasty and reasonably priced, delivered in a consistent, low-key décor and friendly atmosphere

•Our mission is to be our customers’ favorite place and way to eat.

Strategic Questions

Examples: Mission Statement

Bank•We strive to be the acknowledged market leader and preferred partner in helping our clients succeed in rapidly evolving financial markets.

Pharmaceuticals•To help all people live healthy lives.

Strategic Questions

Examples: Mission Statement

WBEA•The Wood Buffalo Environmental Association monitors air quality and air quality related environmental impacts to generate accurate and transparent information which enables stakeholders to make informed decisions.

Strategic Questions

How to Write a Mission Statement

http://www.youtube.com/watch?v=LJhG3HZ7b4o

Strategic Questions

Mission Statement ------- Activity

Strategic Questions

Strategic Vision

Where do you want to go?

•Developing a Strategic Vision:– Roadmap for the organization – direction it is headed– Position the organization intends to stake out– Capabilities the company plans to develop

•A Strategic Vision Describes:– Organizations dreams, hopes and desired future– What you really care about and are committed to achieving.

Strategic Questions

Strategic Vision

Characteristics of a Vision

•Long-shelf life that outlasts short-term

•Is clear and easy to visualize

•Tells where the organization ends

Strategic Questions

Examples - Strategic Vision

McDonalds:

Being the World’s best quick-service restaurant experience.

Which Means:

Being the restaurant experience that makes each and every customer smile on each and every visit.

Strategic Questions

Examples - Strategic Vision

Disneyland:

Create a place for people to find happiness & knowledge.

Girl Scouts:

Help a girl reach her highest potential

Dupont:

To be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer, and healthier life for people everywhere.

Strategic Questions

Examples - Strategic Vision

WBEA:

Our vision is to provide a state of the art monitoring system that meets the needs of residents and stakeholders in the Wood Buffalo Region.

Strategic Questions

Vision Statement ------- Activity

Critical Success Factors ------- Activity

Lunch27 Minutes

Strategic Questions

Where Are You Now?

•Situational Analysis

•Positive and Negative Factors– Strengths– Weaknesses– Opportunities– Threats

•Prioritize to achieve your Vision

Today

VisionWhere you

want to get to

Strategic Questions

Internal & External Factors

SWOT ANALYSIS

Strengths Weaknesses

ThreatsOpportunities

Strategic Questions

Situational Analysis

Internal:•Communications and Education•Operations•People•Finance

External•Technology Changes•Government Regulations/Regulators

Strategic Questions

Situational Analysis

Questions To Ask:•What are some provincial or national issues facing PAZA?•What are some technology issues that PAZA faces?•What is important that PAZA Provides to you the Stakeholder?•What are emerging issues or trends?•What direction should PAZA explore?•Where do you see PAZA in 3 or 5 years?•What are internal positives about PAZA?•What does the outside community see as PAZA’s Strengths and Weaknesses?•What are the weaknesses of PAZA?

Strategic Questions

SWOT ------- Activity

Strategic Questions

Principal Strategies

•Core Strategies that build the bridge between mission-vision/success factors and the beginning of the executable decisions (Action).

•The starting point for the balance of the strategic plan.

•Typically no more than an handful.

Strategic Questions

Principal Strategies (GOALS) Should be “SMARTER”

Specific

Measurable

Acceptable

Realistic

Time Frame

Extending

Rewarding

Strategic Questions

Example ----- Principal Strategies (GOALS)

WBEA1.Monitor to meet eight objectives

2.Establish cause-effect relationships

3.Maintain high quality datasets in support of user needs

4.Improve organizational planning, coordination and collaboration

5.Ensure comprehensive documentation and open reporting

6.Increase external communication and stakeholder engagement

7.Anticipate external drivers and engage proactively with other organizations that may have an impact on WBEA

8.Develop indicators of performance for all significant activities

Strategic Questions

Principal Strategies -------- Activity

Back to Basics – Balance Score Card/SWOT•Go Back and score each point in each box a 0 – 5. •The lowest score in each block becomes the strategic priority.

Identify the Priorities for the Future……..

Strategic Questions

Principal Strategies -------- Activity

Back to Basics – Balance Score Card/SWOT•Go Back and score each point in each box a 0 – 5. •The lowest score in each block becomes the strategic priority.

Identify the Priorities for the Future……..

BREAK9.3 Minutes

Strategic Questions

How Will You Get There?

•Use a Strategy Map

•Establish specific, measurable objectives– Convert vision into specific performance targets– Creative yardsticks to track and measure

performance

Strategic Questions

Strategic Process Map

C. Inputs D. Processes A. Outcomes

B. Feedback

Member Value

1. Ideal Future Vision

2. Critical Success Factors

3. Current State Assessment

4. Principal Strategies

5. Tactics, Business Plan

6. Plan to Implement

7. Strategy Implementation and Performance Measures

8. Annual Strategic Review and Update

“Strategic Change Management”

Strategic Questions

How Will You Get There?

•Establish specific, measurable objectives– Convert vision into specific performance targets– Creative yardsticks to track and measure

performance– Create Milestones to each Strategic Goal

Strategic Questions

The Deliverables – Build Success

Balanced Scorecard

Strategic Management System

Strategy

Vision

Values

Mission

Strategic Questions

Tactics

•Short term plans and actions used to achieve suitable progress toward strategic priorities.•They can and will change with time.

Strategic Questions

Tactics

What tactics can/should you employ in or with?•Members•Operations•People•Finance

Strategic Questions

Tactics ------- Activity

Who is doing what and when?Objectives Date of

CompletionResponsibility Status and Date

Strategic Questions

Tactics ------- Activity

Performance MeasuresYear Milestone Strategic Goal

Timetable for Draft Strategic Plan

Future Meetings•General Board Meeting February 2014•General Board Meeting April 2014•AGM May 2014

Closing

Closing

Thank You