Strategic Plan 2011 – 2015 We express sincere appreciation to all members who actively contributed to this Strategic Plan. This is the kind of commitment that strengthens our organization. The Ecsite Strategic Plan 2011-2015 was developed over an 18-month process, beginning in October 2009, and involved the Board of Ecsite, its Executive Committee, a Strategic Planning Task Force and the members of Ecsite. The Board nominated a Strategic Planning Task Force composed of: Hans Gubbels (President), Sharon Ament (Vice-President), Miha Kos (Treasurer until June 2010), Michiel Buchel (Treasurer from June 2010), Vincenzo Lipardi (Past-President), Per-Edvin Persson (Board member and co-leader of the Ecsite Decision making process in 2005-2006), Catherine Franche (Executive Director) and Colin Johnson (facilitator of the process, Honorary member of Ecsite and former director of Techniquest, UK). The Task Force held numerous targeted strategy meetings, during which the Board of Ecsite was actively involved, in November 2009 and April 2010. The Board solicited Ecsite members’ opinions and ideas – over email and at the Directors’ Forum in London, in December 2010 – about how to implement Ecsite’s core values. The Ecsite Board mandated the Executive Committee to put the finishing touches on the Strategic Plan in March 2011. The Plan was then reviewed by the Board before being presented to the Annual General Meeting in Warsaw, Poland, in May 2011. The Ecsite Board looks forward to navigating the Strategic path with the members of Ecsite for the next five years and beyond.
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Strategic Plan 2011 – 2015
We express sincere appreciation to all members who actively contributed to this Strategic Plan. This is the kind of commitment that strengthens our organization.
The Ecsite Strategic Plan 2011-2015 was developed over an 18-month process, beginning in October 2009, and involved the Board of Ecsite, its Executive Committee, a Strategic Planning Task Force and the members of Ecsite.
The Board nominated a Strategic Planning Task Force composed of: Hans Gubbels (President), Sharon Ament (Vice-President), Miha Kos (Treasurer until June 2010), Michiel Buchel (Treasurer from June 2010), Vincenzo Lipardi (Past-President), Per-Edvin Persson (Board member and co-leader of the Ecsite Decision making process in 2005-2006), Catherine Franche (Executive Director) and Colin Johnson (facilitator of the process, Honorary member of Ecsite and former director of Techniquest, UK).
The Task Force held numerous targeted strategy meetings, during which the Board of Ecsite was actively involved, in November 2009 and April 2010.
The Board solicited Ecsite members’ opinions and ideas – over email and at the Directors’ Forum in London, in December 2010 – about how to implement Ecsite’s core values.
The Ecsite Board mandated the Executive Committee to put the finishing touches on the Strategic Plan in March 2011. The Plan was then reviewed by the Board before being presented to the Annual General Meeting in Warsaw, Poland, in May 2011.
The Ecsite Board looks forward to navigating the Strategic path with the members of Ecsite for the next five years and beyond.
Strategic Plan 2011 – 2015
OUr CHALLENGES
- Nurture existing members and attract new ones through improved services and increased visibility of our actions
- Build a cohesive community so that each member feels they are an integrated member of Ecsite
- Foster creativity and ideas among members while providing a sound governance system
- Increase financial resources and stabilize core funding
- Adapt to a new economic environment wherein priorities related to science in society are changing
- Advocate on global issues by positioning the network on international agendas
- Become better advocates for the field of science communication by building on the diversity of Ecsite’s membership and strengthening cooperation between the research, education, cultural and media sectors
Strategic Plan 2011 – 2015
OUr MiSSiON
Ecsite promotes understanding of science and technology by facilitating cooperation among science centres, museums, and re-lated institutions throughout Europe. in this spirit, we strengthen citizens’ engagement and interaction with science. We are the European focal point for institutions who wish to take action in the field of science communication.
Ecsite is the European Network of Science Centres and Museums, with 400 members in more than 50 countries who connect and engage with over 32 million people per year. Ecsite links science centres, science and natural history museums, zoos, aquaria, universities and research organizations in Europe who participate as active members sharing a strong commitment to public engagement and the communication of science through accessible, interactive exhibits and programmes.
“ [science centres are] guides for further exploration, travel agents for the next science stop, starting points to explore – with the help of science and the scientists – the environment and the local region, other science centres as well as research labs and industry.”
José Mariano Gago, Portuguese Minister for Science, Technology and Higher Education
Ecsite: Powerful contributor to scientific culture, the knowledge-based economy and an innovative EuropeFew organisations connect with as many people from as many countries or of-fer such a dynamic range of “science in society” perspectives and opportunities. Still fewer can accomplish as much with a small and dedicated team. With its di-verse membership, creative energy and motivated spirit, Ecsite’s future is as exciting as the field of science itself. The strengths of Ecsite are the power of the network’s diverse expertise combined with the focus and professional leadership of its Executive office and Board.
ENriCHiNG A DiVErSE MEMBErSHiP
Ecsite has evolved to lead a wide range of members since its founding in 1989.
Over the past few years, our international reputation and impact has increased, our membership has expanded and our an-nual conference now attracts over 1,000 people from 55 countries, making it the world’s second largest annual science com-munication event.
Ecsite facilitates and leads a thriving portfolio of European and collaborative projects that bring tangible benefit to members and citi-zens. Alongside our projects we organise training programmes for scientists and science communication practitioners and offer a wide range of tools for connectivity such as our vibrant e-newsletter and website. Through these tools we are able to inform members of the latest news and information from the field as well as provide fora for inter-est groups.
ADVOCATiNG qUALiTy SCiENCE COMMUNiCATiON
Ecsite is helping to build European Scientific Culture through exchanges of expertise, in-formation and ideas; our three thematic working groups and annual Directors’ Forum stand out as examples.
Ecsite mediates between the science com-munication sector, politicians, industry, academia, the media and players at the European level. As such, we bring science communication into spheres of influence, such as European Parliament, and help lo-cal governments recognize the value of our members.
Ecsite works with its global partners to con-nect the world with European approaches and values. We collaborate with science communication networks from all other parts of the world in an effort to refresh ideas and pursue international interests with a spirit of partnership. We work with the Association of Science-Technology Centers (ASTC), Asia Pacific Network of Science and Technology Centers (ASPAC), North Africa and Middle East Science Centres (NAMES), the Network for the Popularization of Science and Technology in Latin America and the Caribbean (Red Pop) and the South African Association of Science and Technology Centres (SAASTEC).
CONNECTiNG LEADErS AND NETWOrKS
Ecsite is an intellectual hub connecting a cul-turally and institutionally diverse community of professionals and networks. Members can promote their own science communication initiatives through the Ecsite network as well as do business and meet decision makers. We have professionalised our approach and are regarded as a definitive European voice in science engagement.
Strategic Plan
2011/2015
Strategic Plan
2011/2015
“ …this is the time to talk about science and investment in research – but more than that, we need to explain and engage more with the public, we need to listen actively to the diverse range of views expressed and we need to take account of those views.”
Janez Potocnik, European Commissioner for Environment and Former European Commissioner for Science and Research
Building on our successesOur future plan builds on successes achieved over the past two decades. As an organisation whose impact has grown, we have also strengthened our capacity to support members and achieve the goals we have set. Some of our achievements:
EUrOPE’S SCiENCE COMMUNiCATiON CONFErENCE
The Ecsite Annual Conference is a corner-stone of the science communication field due to its size, sophisticated programmes, diverse representation and unparalleled net-working potential.
The programme has continuously evolved to incorporate more opportunities for in-depth inquiry. Among many issues and themes, conference sessions have addressed: incor-porating current research into exhibits and public engagement activities, innovative ways of communicating science to a diverse public, effective management methods, us-ing new media, keeping pace with scientific and technological innovation, advocacy for science-related issues, manifesting how sci-ence and society interact and turning inspir-ing concepts into tangible exhibits.
in 2000, the Ecsite Annual Conference attracted 300 people; by 2009 we had increased attendance to one thousand.
ADVOCACy
Ecsite has successfully gained recognition among policymakers, notably from the Euro-pean Commission. For example, our position on public inclusion in science-related mat-ters was written in to the recent European Biodiversity Research Strategy 2010-2020
which was adopted by the EPBRS at its meet-ing in Palma de Mallorca in 2010. As an ac-tion, the strategy aims to: “Further develop links between science and public engage-ment networks like natural history museums, science centres and citizen science pro-grammes.”
EUrOPEAN PrOJECTS
Ecsite takes full advantage of its rich or-ganizational diversity by leading European and collaborative projects that empower its members. Within such projects, the Ecsite Ex-ecutive office in Brussels takes on an invalu-able central management position, enabling members to participate fully. Ecsite’s current European projects cover a variety of issues:
European Cities of Scientific Culture: Ecsite is breaking new ground with the project PLACES by involving over 60 science com-munication institutions from across Europe in the quest to define and develop European Cities of Scientific Culture.
Sharing scientific knowledge online: The Open Science Resources (OSR) project works to create a shared repository of scientific dig-ital objects that are currently dispersed in Euro-pean science museums and science centres – to make them more widely and coherently available, easily searchable and usable in for-mal and informal learning situations.
Public understanding of health issues: Ecsite is working with partners on the Xplore Health project to build an online portal on the latest health research. As a result, more European citizens will be able to get a han-dle on complex health issues; for example, the ethical implications of how and why cer-tain drugs are developed.
Gender and science: The share of women in research is low in many European and asso-ciated countries. The TWIST (Towards Women in Science & Technology) project addresses this challenge with an ambitious programme of coordinated activities to raise awareness
on the role and representation of women in science and technology focusing on gender stereotypes and prejudices related to career paths and social roles.
in 2005, Ecsite participated in five European projects; by 2010 this number had doubled.
NUrTUriNG MEMBErSHiP
Ecsite members use the network’s commu-nication tools, such as the website, e-news and Quarterly Newsletter, to further their in-terests. We have fine-tuned our website’s ac-cessibility so it can be used as a promotional tool and place of exchange for members’ own science communication initiatives.
Ecsite’s members shape the organisation and its direction with their energy, focus and initiative. The Executive office has responded to members’ needs and helped their ideas flourish. For example, three Thematic Groups were devised and developed by members since 2006 – THE Group which works to profes-sionalize the explainer’s role, The Nature Group that takes on issues related to protecting the biosphere, and REV Group which is refining the self-reflexivity of the science communica-tion field using research and evaluation.
With all these opportunities, Ecsite membership is growing with 50 countries represented as of 2011.
ACHiEViNG OUr ViSiON
Our objectives for this five-year strategy are to foster global science engagement as part of an international endeavour of science centres and museums and to build European Scientific Culture by facilitating collabora-tion across Europe through services and support for members. Ecsite’s Strategic Plan responds directly to these challenges.
“ if people feel they understand the world around them, or, probably, even if they have the conviction that they could understand it if they wanted to, then and only then are they also able to feel that they can make a difference through their decisions and activities. Without this connection people usually live with the sense of being eternally pushed around by alien events and forces.”
Dr. Frank Oppenheimer, Physicist and founder of the Exploratorium in San Francisco, USA
Strategic Plan
2011/2015
“ People learn when experimenting. They don’t realise that they are learning and that their way of thinking is being influenced positively; so we politicians have to acknowledge that science centres worldwide are unique communication tools which have more stopping power than an advertisement in a newspaper or magazine, and which create lifelong memories for everyone…30 million visitors in European science centres each year are becoming better European citizens.”
Luc Van den Brande, President of the European Union’s Committee of the Regions
Five-year Strategic Path
Our five Key Priorities
1. Strengthen the brand of Ecsite to signify its powerful voice in science communication
2. Monitor and develop operational standards in our field with a view to sharpening performance
3. Enable greater collaborative communication among members
4. Use resources to their fullest potential
5. Be a leading partner in fostering science centre activity on a global scale
Strategic Plan
2011/2015
Abbreviated terms:
AC: Annual Conference ACPC: Annual Conference Programme Committee
AGM: Annual General Meeting
DF: Directors’ Forum IR: Internal Regulations*ASPAC: Asia Pacific Network of Science and Technology Centers ASTC: The Association of Science-Technology Centers
* NAMES: North Africa and Middle East Science Centres
* Red Pop: Network for the Popularization of Science and Technology in Latin America and the Caribbean
* SAASTEC: South African Association of Science and Technology Centres
* PCST: International Network on Public Communication of Science and Technology
T Group: Thematic Group THE: Thematic Human Interface and Explainers Group
Nature: Nature Group* REV: Research and Evaluation Group
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issio
n a
nd fr
om
fo
und
atio
ns, p
riva
te e
nte
rpris
es
Id
ent
ify ta
rge
ts a
nd d
eve
lop
pro
jec
ts
U
se A
C a
nd w
eb
site
to im
pro
ve n
etw
ork
ing
ac
tiviti
es
A
sk A
CPC
to in
cre
ase
ne
two
rkin
g o
pp
ortu
nitie
s
on
pro
jec
ts
Ne
two
rkin
g re
po
rt a
nd p
lan
D
eve
lop
Ann
ual R
ep
ort
to d
esc
ribe
pe
rform
anc
e
to th
e A
GM
inc
lud
ing
the
AC
, the
we
bsit
e
and
the
DF
C
od
ify th
e m
ec
hani
sms
for a
T G
roup
to b
e
est
ab
lishe
d a
nd ru
n
Pro
vid
e fa
cilit
ies
and
too
ls to
allo
w e
ffec
tive
o
pe
ratio
n o
f ea
ch
gro
up a
nd p
rovi
de
ad
vic
e a
nd
sup
po
rt fo
r fut
ure
gro
ups
actI
on
s
Ma
inta
in e
ffic
ient
info
rma
tion-
sha
ring
cha
nne
ls
am
ong
me
mb
ers
, e
nco
mp
ass
ing
ne
w t
oo
ls a
s a
pp
rop
riate
d
eve
lop
ad
diti
ona
l ele
ctr
oni
c c
om
mun
ica
tion
too
ls
Enla
rge
sc
op
e o
f fu
ndin
g o
pp
ort
uniti
es
for
co
llab
ora
tive
pro
jec
ts
Ide
ntify
and
pub
liciz
e o
pp
ort
uniti
es
for
me
mb
ers
to
e
nga
ge
in p
art
ners
hip
pro
jec
ts
sup
po
rt m
em
be
r in
stitu
tions
in c
rea
ting
in
spira
tiona
l env
ironm
ent
s in
whi
ch
to d
isc
ove
r m
ore
ab
out
sc
ienc
e
Fac
ilita
te t
hem
atic
gro
ups
de
term
ine
d
by
me
mb
ers
3 Ena
ble
gre
ate
r c
olla
bo
rativ
e
co
mm
unic
atio
n a
mo
ng m
em
be
rs
2011
N
ove
mb
er
R
ep
ort
No
vem
be
r
2012
M
ay
M
ay
F
eb
rua
ry
2013
Fe
bru
ary
2014
2015
Ind
Icat
ors
T
rea
sure
r to
se
t up
a F
ina
ncia
l Co
mm
itte
e
Fin
anc
ial C
om
mitt
ee
to e
sta
blis
h th
e lo
ng te
rm
fina
ncia
l pla
n fo
r Ec
site
In
cre
ase
me
mb
ers
hip
and
co
re in
co
me
In
cre
ase
inc
om
e fr
om
Bus
ine
ss B
istro
(BB)
–
ana
lysis
of t
he c
urre
nt B
B;
Imp
lem
ent
atio
n o
f BB
pla
n
F
ina
ncia
l Co
mm
itte
e to
ad
dre
ss p
ricin
g
and
be
nefit
of m
em
be
rshi
ps
S
tud
y p
oss
ible
fund
ing
op
po
rtuni
ties
from
p
hila
nthr
op
ic a
nd c
harit
ab
le s
our
ce
s in
Eur
op
e
actI
on
s
co
nsta
ntly
se
ek
to id
ent
ify n
ew
inc
om
e s
tre
am
s a
nd r
ed
uce
de
pe
nde
nce
on
any
one
so
urc
e o
f fu
ndin
g
co
nsid
er
nove
l ro
ute
s fo
r e
nco
ura
gin
g m
em
be
rshi
p
and
pa
rtic
ipa
tion
Und
ert
ake
and
/or
sup
po
rt f
und
rais
ing
ac
tivity
to
su
pp
ort
ne
w p
art
ners
hip
pro
jec
ts
4 Use
reso
urc
es
to th
eir
fulle
st
po
tent
ial
2011
Ma
y
Sep
tem
be
r
2012
No
vem
be
r
Ma
rch
Ma
y
2013
Feb
rua
ry
2014
2015
Feb
rua
ry
Ind
Icat
ors
W
rite
and
pub
lish
on
the
we
bsit
e P
artn
ers
hip
s st
ate
me
nt w
hic
h e
xpla
ins
Ecsit
e’s
glo
ba
l p
artn
ers
hip
phi
loso
phy
B
oa
rd to
ide
ntify
the
ir o
bje
ctiv
es
for E
csit
e a
nd
Euro
pe
an
scie
nce
ce
ntre
s fro
m th
e W
orld
Co
ngre
ss
T
he E
csit
e B
oa
rd c
larif
ies
its p
osit
ion
with
reg
ard
to
the
201
4 W
orld
Sum
mit
E
nsur
e th
at t
he o
rga
nize
r of t
he 2
014
Wor
ld S
umm
it ha
s a
n o
bje
ctiv
e to
pro
mo
te E
csit
e
F
ollo
win
g o
n fro
m th
e S
tate
me
nt p
rod
uce
d b
y N
ov
2012
, ag
ree
on
the
pro
gra
mm
e
A
nnua
l co
mm
unic
atio
n to
me
mb
ers
invi
ting
the
m
to re
pre
sent
Ec
site
at c
onf
ere
nce
s
Co
llec
t and
diss
em
ina
te in
Ann
ual R
ep
ort
info
rma
tion
co
nce
rnin
g c
onf
ere
nce
s a
nd e
vent
s
D
o a
fea
sibilit
y st
udy
actI
on
s
Esta
blis
h c
rite
ria f
or
the
ne
two
rks
with
whi
ch
Ecsi
te
wis
hes
to m
ain
tain
a r
eg
ula
r re
latio
nshi
p
Pro
mo
te a
nd m
axi
miz
e o
pp
ort
uniti
es
fro
m t
he
scie
nce
ce
ntre
Wo
rld s
umm
it
set
out
a p
rog
ram
me
fo
r d
eve
lop
ing
a r
ela
tions
hip
w
ith t
he s
ele
cte
d n
etw
ork
s
Pre
sent
the
Eur
op
ea
n p
ers
pe
ctiv
e a
t re
leva
nt
inte
rna
tiona
l co
nfe
renc
es,
me
etin
gs
of
ove
rse
as
bo
die
s, e
tc.
Pro
mo
te E
uro
pe
an
exp
ert
ise
in t
he fi
eld
a
s a
co
mm
erc
ial o
pp
ort
unity
fo
r Ec
site
and
its
me
mb
ers
5 Be a
lea
din
g
pa
rtne
r in
fost
erin
g s
cie
nce
c
ent
re a
ctiv
ity o
n a
glo
ba
l sc
ale
1
2
3
4
5
6
7 8
9
11
10
1. Vilvite Science Centre, Bergen, Norway
2. Teknikens Hus, Luleå, Sweden
3. Ecsite Annual Conference 2010, Dasa, Dortmund, Germany
4. Universcience, Paris, France
5. Ecsite Annual Conference 2011, Warsaw, Poland
6. Natural History Museum, London, UK
7. PlayDecide game, institut national de la santé et recherche médicale, Marseille, France
8. Ecsite Annual Conference 2008, Budapest, Hungary
9. Copernicus Science Centre, Warsaw, Poland
10. Ecsite Annual Conference 2008, Budapest, Hungary
11. Vilvite Science Centre, Bergen, Norway
EcsitE ExEcutivE OfficE
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Science is an indelible part of culture
Citizens can be empowered with scientific knowledge
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These values drive our work and are at the core of this Strategic Plan.
Strategic Plan
2011/2015
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