Top Banner
The experience company MARKETING INNOVATION Ecsite Graz June 2016
20

Marketing Innovation, Ecsite 2016

Feb 23, 2017

Download

Marketing

Steven Schaeken
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Marketing Innovation, Ecsite 2016

The experience company

MARKETING INNOVATION Ecsite Graz June 2016

Page 2: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

2

these are EXCITING times

Page 3: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

3

  We are seeing an explosion of technologies that are changing the fabric of society. They give a total social reset.

The stories behind some of these organizations sound like something out of a Dan Brown novel.

EXPONENTIAL TECHNOLOGIES

Page 4: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

4

• Computing

• Artificial Intelligence

• Robotics

• Biotech

• Nanotech

• Medicine

• Neuroscience

• Adhesive manufacturing

• Energy

these are EXCITING times

Page 5: Marketing Innovation, Ecsite 2016

The experience company

COMPANY PRESENTATION AND PORTFOLIO

Probes landing on meteors

Page 6: Marketing Innovation, Ecsite 2016

The experience company

COMPANY PRESENTATION AND PORTFOLIO

robots getting babies

Page 7: Marketing Innovation, Ecsite 2016

The experience company

COMPANY PRESENTATION AND PORTFOLIO

reverse aged mice

Page 8: Marketing Innovation, Ecsite 2016

The experience company

COMPANY PRESENTATION AND PORTFOLIO

Technology change doubles every year (law Moore)

mind the GAP

Page 9: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

9

• How to keep up with speed of change?

• Science coverage is becoming abundant

• How to benefit from network society?

mind the GAP

Page 10: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

10

Science centre as incubators for future

inventors, team up with brands to form

creative cities

hands-on programs instead of hand-on exhibits

Page 11: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

11

partners in CREATIVE CITIES

Libraries

Museums

Science Centres

Enlightened Brands

Retail

Innovation Hubs

Corporation

Page 12: Marketing Innovation, Ecsite 2016

The experience company

COMPANY PRESENTATION AND PORTFOLIO

statoil project imagination

Corporation

Page 13: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

13

Joris Laarhoven 3D Printing lab

Innovation Hubs

Page 14: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

14

SingularityU Innovation Hub NL

Innovation Hubs

Page 15: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

15

Urbanfarmers The Hague 

Enlightened Brands

Page 16: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

16

the yearly nike lab quest

Retail

Page 17: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

17

world food centre - WUR

Science Centres

Page 18: Marketing Innovation, Ecsite 2016

) (+ 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

18

Autodesk the Hydrous mapping

Enlightened Brands

Page 19: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

19

• Co-create with enlightened brands

• Find partners in creative cities networks

• Start building community of learners instead of visitors

mind the GAP

Page 20: Marketing Innovation, Ecsite 2016

) ( 1JJ NHFG N NR D T SSS LMN G NLJHFG LJ 6NA S F .. ( ( 7@ 1K NDAK G G NJALD

MMK /, / 5JMMN , M /. 4MLF 4A HLF D 7MLF M 4H NHC ) / GALFGAH 3GHLA

R L CGA L

4HN C MN

MN G NL HFG

JAR LB NF0LMN G NLJHFG LJ

SSS LMN G NLJHFG LJ

SSS SH N CMK LMN G NLJHFG LJ

() , , . .

( ,(( / .

6NA S F ..

( (7@ 1K NDAK

G G NJALD

ND 5JMMN 2 HJDHLF

GAAL @H D

8HLFAL 4H NHC GALFGAH

3GHLA ) +(

X b X c a

) +(

1JJ NHFG N NR D ) (

SSS LMN G NLJHFG LJ

CONTACT

20