Strategi Perusahaan Telekomunikasi Dalam

8/20/2019 Strategi Perusahaan Telekomunikasi Dalam

1/41

AE E

EEAA

DA A DA

C

M

AAA EEA

AA D EE EA

A AA EAA

EE EAAA

D :

A

: 12130120533

AAA : A DB AD

BAD, AA 2014

EA ADAAA BAD

A B

AABE


2/41

DAFTAR ISI

DAFTAR ISI

BAB I PENDAHLAN 1

BAB II LANDASAN TEORI 7

BAB III STRATEGI STRTATEGIC SITATION ANALSIS AND FORMLATION STRATEG 33

BAB I REKOMENDASI 38

DAFTAR PSTAKA DP


3/41

BAB

EDAA

1.1 B

P , I

.

P ()

. A ,

, .

M, O T

, ,

, , . D

, ,

, , . H

,

, , .

I 2000

O I P (IP)

()

. B

T .

B

T 2007

:


4/41

D

, IT

,

1 : 10. P

, P

I

1

,

T

G 1 T I F R

M

. K I

I

T

I. S

I. D

. P

I 2007

.

2009

P( ISP)

.

PT T

2008

PT T

. PT

IC


5/41

(I C

M E

S : PT T

G 2 T

M

. M

A R,

.

) T.I.M.E.S (T

).

C R, 2012

N I O T I

( R. M)

,

. D 2

F PT T

100 %

, I,

20072011

011,

. P

011,


6/41

PT.T

,

A T

1.

2. ,

P/IT

3. E

S

TIME

G 1 F R PT T, 201

I T (T)

, (FMM)

(TIMES)

.

TIME

POTS (P O

T , FA F A

), M/C (&SMS), I S

I S, A

O, EP, IS (BPO,KPO).

PT & FTA

T ,

T,TELIN, F,

,

23 2009

:

T S)

(T

.

,M A &

/P,

T ()

T

M,M,


7/41

P. I

M, T

1.

G

T

POTS

FA

M/C

I S

B

N S

T

, T

,I, PINS.

, M, M. S S

B ...E.

2 P B T 2012

I

P I S

A,M A&P/ITO

EP

ITES(BPO,KPO)

M

M

C

CE E (

M, AM,

,

& E

: PT & FTA

/P

AE EEE )


8/41

1.2. R M

M PT T G 1 ,

EBITDA T G 95 % 1.5 %. H

IT M

.

T

. M

.

H

. ,

,

.

, P T

E E

1.3. M T

• M PT

.


9/41

BAB

ADAA E

2.1 ALE CHAIN PORTER

C P ( M P)

( B M).

:

G 2.1 C P

A 2 , :

1. P /

. P

5 :

• I L :

.


10/41

• O

. D IT S P, P C A

,

. M

/ ( )

/ (B,2001).

• O :

.

• M :

.

• S :

.

2. S

. S

4 , :

• P : / .

• H R M : P SDM ,

, .

• T D : P , , ,

, .

• I : T /

(,,,GM,)

.

D IT S P, P C A

,

.

M /

( ) / (B,2001)


11/41

2.2 ALE CHAIN,ALE ADDED DAN ALE COALITIONS

2.2.1. P C

, J , 1990 C A (CA) S

:

....... ,

, A

.

S G, 1992; P 2001, C

A, .

R ,

, .

S P (1985), A

,

,

/,

, . C

(H, M, 2000). S

C

, .

T C

. P ( )

.

S

. K

C . C

. H

. C

. S , : R

I R. A A M

E E.

S . P

,


12/41

. P

. P ,

. S

. B :

A T

, ,

: M BM

. H ,

, BM. N

. (D S, 2003)

P ( A) ,

, (

),

.

S ,

,(2003), C A C A,

, ; , ;

(). D , F ;

S/

.

A C ,

, . K

. P

,

,

. C :

() (S

D), (S). B


13/41

(D,G). D I ,

, N

, P ,

. O

,

.

A C :

1. M C

P

, , .

B . C, ,

.

P .

C ,

.

A ,

( ).

C

( ),

.

2. M C

C ,

.

M D

,

( )

,

.


14/41

3. M

.

P

.

D , :

. M ( C L )

A

. C, , (

) ,

( C)

.

. M .

A

, ,

. S

,

. D

, ATM

. S

.

. M P .

S

.

C ,

M,

. S

,


15/41

. C P

M,

.

S

.

L

(

A). S ,

;

, . ;

,

. ;

.

D , ,

. B . A ,

. A

.

O , .

M

. P

, , ,

. H

.

2.2.2. K A

K A. K

. K


16/41

. S

. K

,

; ,

(S G, 1992). H

( O)

. S

: K

(R,2001).

K

. H

,

. S

. D

,

.

K

. K

.

2.2.3 K C

B ,

, 2003 ICH (I C),

A ,

()

.

M C

. H


17/41

,

; , ;

2.3. ANALISIS ALE CHAIN NTK KENGGLAN KOMPETITIF

A ,

. K

. A

. N

. P

. H .

S ,

. A

. J

, .

S, .

P ABC .

ABC . ABC

. M

(, ,1992)

.

A :

. A

(S L)

(C L) .


18/41

2.4. SPPLIERLINKAGES

H

, . P J . M K, :

(T,1997) K

: . K

. S

. K , : N, T,

H.

P J

. L . T

,

JIT. S ,

(D,1994)

C

. C

, . H

C 19921994

.

H ,

.

P A JIT

(K

L,1994;D,1996). R (2001)

. O

.


19/41

2.5 CSTOMERLINKAGES

P

. P

.K (1996)

,

. P J

R. K( 1996)

78%

.

. S

.

( , 2000).

N

. H I.

M C J.

P J, H, .

M

. P

J.

R

.

2.6 AA AA AE CA

S ,

,

,

.


20/41

2.7 EA AE CA DAA AEC A

D ,

. H .

,

. A :

) B /

?

) B

/ ?) B

/ ?

C

. ,

. A

. L

IT

IT .

C C EDI

( ) (. D ),

(T,

L, M, & , 2007).

, P

(P, 1990) :

• K

• L

• O (C , ,

)


21/41

A

:

• A ,

. P SLA

.

• A

.

P

:

1. P

2. S

3. D ,

/

.

2.8 EDEAA CA DAA EEAA BAA

P

, /

. S

. H

.

F M B

(B, C L, 1999). P

(H M, 2000). P,

.

K,

. K


22/41

( )

. I

. D C

. K

,

: L C (P, 1985), .

M

(D, K, 1999). S , L C

/

. H

, , .

S ,

. H

( A)

, , . S

, A C

.A C

. R

. R

(S L),

(C L). A

. (P, 2001). A C

. , 2004, A C

C

.


23/41

2.9 A AA AE DAA AAEE BAA

K ,

. P , ,

. H

.

,

. M .

, , ,

CSF . H CSF

. P

, ,

CSF . B CSF

, , (C )

. J

.

,

. A SOT

. K

,

.

, ,

. D

,

, .

P

,

.


24/41

D ,

. P

,

.

2.10 CA AA

D ,

,

CC, :

R I: E

•

• T

• T

F

F T

G

P

T

M L P

M P P

P M E

TECHNOLOG

POLITICAL/

LEGAL

ECONOM

H

G

H

SOCIAL/

CLTRE

MARKET


25/41

I A M E F

(, ,

,

, ), , , ,

.

,

.

.

... / ,

.

S A (4C)

CAE

CE CE

CA

S A

TOS A

K I &

I

S I/

S M

P

, ,

,

AFTA ,

2004

,

,

.

.


26/41

C A

TOS A , K I, I, S I

TECHNOLOG

POLITICAL/

LEGAL

SOCIAL/

CLTRE

F

T

G

MARKET

M

M

P M

ECONOM

THREATS

OPPORTNITION

EAKNESSES

STRATEGIS

K I

NM

L

L

I

S I/ S M P

S ,

I

L


27/41

TOS A P

A . R,

. T SOT

, . T SOT ( TOS

M) :

P F F

S

S

O SO

O

T ST

T

P

E

S

B P

S

I

C

R

B P

BB

T

S

P

E,

F

,


28/41

P G S

T A P

.

P

. T ,

, (

).

BCG M

T BCG M ()

. O

.

2. C

L

1. D

3A. C

F

3B.

D

C

A

O

D

A

A : , , ,

, , ,

F

A

T BCG M :

T

,

. I

B B, ,

. T

I ,

,


29/41

7S MK M

T 7S M

GE / MK M

I C G E 1970, MK & C

GE

(SB). T GE/MK

M

T S . C ,

,

S A

F

T S S ,

S / C T , :

O C : , ,

M S :

: H ?

? S

)

S T /

, ,

,

,

S T ,

S /

S

G ,

, ,

E / BC

B .

E ,

BC :

T GE I

A BCG

T GE BCG


30/41

C

C ,

C C

C S

A

:

A

A

I

I

(..

)


31/41

C A : E

C C : A K T

P LC M

P A

P

I

O,

S

L

M D M S S

P

S

J

Q

I

C

S

S

O

P

S

D

E

P

A

P

C

O

D

C

C

S E


32/41

M

S

E

P A

I L

......

O

.......

M

.......

S

T , ,

S A

P

T , . T

T

T . C

. T

, , ,

(CRM),

H M (HRM)

E . A

, ,

F I

T . I

(MIS).


33/41

I E

I L: E

I L : E

C

S

R

I/

E C


34/41

C CA I

C

S

C

P

C M

S

RS

R

C

B

P

D

F

A

M E

I

D S

C

C

C

A

D

P

M

S

B P

D

FS

B/3G

S

G M

S

D

O

D R

O

E

C C

P D

B

R

G

C

O

RFP D

T

S

C

F S

P

M

C C

M D

BO

T

D N

D

C

S D

S,

C C

C

T

E

T

C

M

D

D

L

P S

A D

P

M O(PMO)

C

P

C

Q

I

P I

B

M

D

INSIGHT CAPABILITIES

DEELOPMEN

DEPLOMENTPRODCT&

DISTRIBTION

SRATEG


35/41

BAB

AEC A AA

AD FA AE F

E BE AD EEE EE

3.1 INDSTR ANALSIS MACRO ENIRONMENT

D

,

5C D A . A

CHANGE,COSTMER,COMPETITOR ,COMPAN CONNECT.

CHANGE

G 3.1 B L TELKOMDES

1. M

2. L ICT,

I,

, ,

/

3. T

CSTOMER

1.K T A&C>:,

2. S I

3. P 3 4,

PEMDA T II DBS

4. M

CC.

5. B T

6. K

7. B .

TECHNOLOG

POLLEG EC SOCCL

MARKETCOMPETITOR

1.K

2.H

3.C(K )

.

COMPAN


36/41

D I

E

: I

D M

IN

IM2; 2,1%

LA; 10,4%

L; 2,5%

ICON; 2,6%

CSM;

3,5%

CBN

0,2

IND

IM

LA;

M E, TELKOM

57,6%

, B, L, I +, CSM, CBN, IM2, L

P I, T

G 3.2 M S A P

TELKOM;

57,6%

OSAT 11%

; BINET

0,1% TSEL; 10,1%

TELKOM; 61,9%

SAT; 6,8%

2; 3,8%

17%

L; 1,8%

ICON+; 4,6%

CSM; 3,7% BINET; 0,2% CBN;

0,3%

.

61,9%.


37/41

3.2 SOT ANALSIS

T DES

(C S)

SOT A :

3.3 A

• S

• N C

• T G S & P

• F (CC B)

• C CSR ,

, SO

• T S

• L

• M

• C

• D

• /

• P/

• D /

• E 42%

2013 (CAGR 20132017 72%)

• B P I

1,13 100

• T 3

• T

• T D

• T HEM

•

C ( B )

• B

HEM .

• P M


38/41

3.3 F S PT T

B K

B SOT A , .

3.4 B E

• C S L

• C

• E

• I

• C

• C P

• I

• M

• A • E

• S

• G A

• IDN P

• F

• I B

• M I

• I C

• O

• I

• E

• P

• M

• N

• N

• S

• O

ROS


39/41

BAB

EEDA

S C L S PT T R G

3 , :

1. S E

2. M B

3. B I

B 3.3 ,

P PT T :

SERICE ECELLENCED C

C B ICA

M I

I B

T A M

E T

C S

O B

ROI

H C R

C S L

I M A

C E

MARKETING BRILLIANCES G M

C F

I C S

S

I P M

C & D P

E P S

P E B

M

B C B

N B

D N P

N B M

BSINESS INNOATIOND N B E

I

ICA

D N E

S A

T S&P

E P S

S

G A

A B P

I D E

A M C

S S P


40/41

M P DES I

P . P DES

TELKOMG,

C C E.

I

:

1. M

ICT. C : J SAI

K .

2. M

. C A L A .

3. M

. C : PELINDO II HIMBARA.

A E E M PORTERS ALE

CHAIN, DES C A

(ICA).M

, .


41/41

DAFTAR PSTAKA

1. Assauri, Sofjan, Prof. MBA. Strategic Management Sustainable Competitive

Advanteges . Lembaga Management, FEUI, 2011.

2. David, Fred R. (2006). Manajemen Strategis . Edisi Sepuluh Salemba 4, Jakarta.

3. Hagel, J. (2002). Out of the Box: Strategies for Achieving Profits Today and Growth

Tomorrow Through Web Services, Harvard Business School Press, Boston, Mass.

4. Kluyver, Cornelis A.De dan John A.Pearce II. (2006). Strategy : A View From The Top

(An Executive Perspective) . Edisi Kedua. Pearson Education, Inc,Upper Saddle

River,New jersey.

5. Michaelson, Gerald A. (2004). The Art Of War For Managers . Interaksara, Jakarta.

6. Musa,Hubeis dan Najib,Mukhamad. (2008). Manajemen Strategis Dalam

Pengembangan Daya Saing Organisasi . PT Elex Media Komputindo,Jakarta

7. Pearce II, John A dan Robinson Richard B.Jr. (2008). Manajemen Strategis 10 . Salemba

Empat, Jakarta.

8. Pearce, John A. and Robinson Richard B. Jr. (2003). Strategic Management

Formulation, Implementation and Control . Mc Graw hill, Boston.

9. Rangkuti, Freddy. (2002). Analisis SWOT dan Teknik Membedah Kasus Bisnis . PT

Gramedia Pustaka, Jakarta.

10. Siagin,Sondang. (2007). Manajemen Strategik . Cetakan Ke Tujuh. PT Bumi Aksara,

Jakarta.

11. Rufaidah, Popy, SE, MBA, Ph.D. Manajemen Strategik , Edisi pertama, humonaria,

Bandung, 2012

12. Tunggal, Amin Widjaja. (2004). Manajemen strategic . Harvarindo, Jakarta.

13. Wheelen, Thomas L. dan J.David Hunger. (2008). Strategic Management and Business

Policy .Edisi keSebelas. Pearson Education,Inc,Upper Saddle River,New jersey.

14. http:// www.sahamok.com/laporan-keuangan, Laporan keuangan perusahaan publik

(emiten)

15. http://www.telkom.co.id, Anual Reporting 2012 , PT Telekomunikasi Indonesia

16. http://proquest.com / Dachyar, M, et all. Studies on Major Factors of Innovation Systems

for Telecommunication Company in Indonesia, 2013

17. http://proquest.com / Research and Markets Adds Report: Telecommunication Industry in

Indonesia: Business Report 2012

18. http://proquest.com/ Richard Vidgen, Xiaofeng Wang : From business process

management to business process ecosystem , , School of Management, University of

Bath, Bath, UK, 2006

Strategi Perusahaan Telekomunikasi Dalam

Documents