Welcome to Feb 13 – 17, 2012 116 free events, 2000+ attendees, 8000+ event registrations Join the conversation on Twitter with #SMWTO Twitter: @SMWTO Facebook: Social Media Week Toronto (SMWTO)
Dec 14, 2014
Welcome to
Feb 13 – 17, 2012
116 free events, 2000+ attendees, 8000+ event registrationsJoin the conversation on Twitter with #SMWTOTwitter: @SMWTO Facebook: Social Media Week Toronto (SMWTO)
Produced by
Feb 13 – 17, 2012
Thank you to our Sponsors and Partners
Storyselling: How to use great digital content to help make the sale
Presented by: Lisa Horvat
@lisahorvat#SMWstory #SMWTO
WARNING
This presentation won’t make any sense without the speaker notes. So, please ensure they are viewable, either:
– download this presentation and view the speaker notes in powerpointOR – click the ‘Notes on Slide 5’ tab beside the Comments tab [way] below
Enjoy!
Hmmm…
Strategic
Strategic
Storey
Strategic
Storeysellers
Sell Without Selling By:
• Using stories as powerful tools– incorporate personal & business stories into your
process• Combining them with your partnering skills– become an interesting resource
• Bringing it all to life with every touchpoint
Books & QsThe Story Factor
by Annette Simmons
Squirrels Incby Stephen Denning
Stories That Sellby Casey Hibbard
Made To Stick by Chip & Dan Heath
Six Word Stories
Six Word Stories
For sale: baby shoes, never used.—Ernest Hemingway
Please share your stories at #SMWstory