Storyboard Mosley C

• 1. Storyboard for Innovation:Web 2.0
  By Crystal Mosley
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2. Need
Collaboration and sharing information
Global diversity
Flexibility and convenience
Common work and storage space
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3. Research
Developers: Tim Berners-Lee and Robert Cailliau
Findings: Web 2.0-
Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers
Leveraging the long tail through customer self-service
Harnessing collective intelligence
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4. Research Continued
Examples: Wikis, blogs, Flickr, Google, Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tube, RSS Feeds, etc.
Lead Thinkers:
Tim OReilly and John Battelle
Production:
Built upon the World Wide Web (W3 or Web 1.0) platform to involve the users, allowing customers to build businesses, and users to publish valuable knowledge collectively.
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5. Development
Development Problems:
Clarifying and explaining the innovation. Considered a piece of jargon that no one truly understood what it meant.
Criticisms include hackers and spam easily exposed to files and data on computers.
Intended Audience:
Anyone that is seeking information and/or wants to publish on the web in collaboration with others (experts and non-experts).
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6. Commercialization
Production/Manufacturing:
Developed on the basis of Lotus mashup technology
Packaging:
Service/software available online
Marketing:
O Reilly Media annual conferences
Web 2.0 technologies
Distribution:
Available to anyone with Internet access and connects to the World Wide Web.
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7. Time Line of Diffusion for Web 2.0
2006-2007: Knowledge Stage
2008-2009: Persuasion Stage
2010: Decision Stage
2011-2013: Implementation Stage
2014-2015: Confirmation Stage
Supportive information for timeline decision. http://globalhumancapital.org/?p=675
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8. Communication Channels
Face-to-face Conversations
Online Conversations
Emails
Blogs
Wikis
Social networks
Conferences
Technology
Business
http://globalhumancapital.org/?p=675
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9. Adoption and the S-Curve
Early Late
Majority Majority*Innovation went thru another adoption curve.
Early
Adopters
Innovators
Laggards
http://globalhumancapital.org/?p=675
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10. Perceived Attributes of Web 2.0
Innovators :
media specialists, technology specialists, and technology support team
Early Adopters:
technology savvy teachers and new graduates (1st year teachers)
Laggards-:
veteran teachers
Most Useful Perceived Attributes:
observability and relativeadvantage will show product results and benefits
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11. Critical Mass
Centralized vs. Decentralized
Decentralization is the preferred diffusion system
Horizontal networking amongst peers
Shared diffusion decision
Users experiments with the product
Informal evaluations
Problem-centered approach
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12. Change Agents
Key Change Agents: Teachers, administrators, and parents that are willing and determined to address the needs of the students within the school and community.
Use of Seven Roles:
Identify and discuss a need
Exchange information with others that can help impact the process of change
Analyzing the problem
Develop possible solutions and began action
Determine level of stability and respond accordingly
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13. Critical Mass
Web 2.0 has reached critical mass
Many students (higher education) use:
Social networking
Wikis
Blogs
Google docs
E-Portfolios
or other Web 2.0 supported tools
Web 3.0 is developing
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14. Champions Role
Need for Innovation-
Collaborating and sharing
Globalization
Common work area
Convenience
Innovation Match to Need-
Web 2.0 Capabilities
Users interact with other users
Website content can be changed
Applications: blogs, wikis, social
networking, video sharing, mashups, etc.
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15. Explored Web Sites
http://adaptivepath.com/images/publications/essays/What_puts_the_2_in_Web_20.pdf
http://www.informationweek.com/1113/IDweb20_timeline.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4ATMY32JVN
http://web20ineducation.wikispaces.com/Intro
http://globalhumancapital.org/?p=267
http://www.socialnetworkroadmap.com/index/?p=76
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16. Explored Web Sites
http://globalhumancapital.org/?p=675
http://globalhumancapital.org/?p=34
http://globalhumancapital.org/?p=1023
http://knowledge.smu.edu.sg/article.cfm?articleid=1189
http://swiki.cs.colorado.edu/CSCW2008-Web20/uploads/wilensky.pdf
2.0
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