Storytelling across borders Presented by Dean Russell, EMEA Creative Strategy Director from LEWIS PR with Steve Smith, Field Marketing Director - UK, Ireland, Nordics & Baltics from Schneider Electric #Brand2Global 2014, London
Story telling with lewis
Jul 12, 2015
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Storytelling
across borders
Presented by Dean Russell, EMEA Creative Strategy Director from LEWIS PR
with Steve Smith, Field Marketing Director - UK, Ireland, Nordics & Baltics from Schneider
Electric
#Brand2Global 2014, London
THE PICTURE
&THE THOUSAND
WORDS
Who is LEWIS? Storytellers and writers
We see the world differently
What would your brand’s movie be?
Who is telling your story?
Need for local knowledge
Does a fear of failure stop you succeeding?
9
STORYTELLING
CHALLENGES
Consistency of
message
Control
RespondingRapid
responseSharing
knowledge
Language
Growth
Want to learn more?
lws.co/brand2global
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