Online Communications Online Communications Stephen Stokols Stephen Stokols VP, Strategy & Business Development VP, Strategy & Business Development BT Retail BT Retail © copyright of British Telecommunications plc 2006
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Online CommunicationsOnline Communications
Stephen StokolsStephen Stokols
VP, Strategy & Business DevelopmentVP, Strategy & Business Development
BT RetailBT Retail
© copyright of British Telecommunications plc 2006
Four online trends driving shift in the telecoms arenaFour online trends driving shift in the telecoms arena
1.1. Traditional industry lines being blurred: onlineTraditional industry lines being blurred: onlinecompanies expanding rapidly intocompanies expanding rapidly intotelecommunication (e.g. Yahoo Voice, AOL, etc.)telecommunication (e.g. Yahoo Voice, AOL, etc.)νν Use of real-time PC based communications hasUse of real-time PC based communications has
exploded and will exploded and will ““cross the chasmcross the chasm”” to masses within to masses withinyearyear
2.2. P2P technology proliferating P2P technology proliferating –– may pose significant may pose significantcost pressures on the network sides, butcost pressures on the network sides, butopportunities to those telecoms that embrace itopportunities to those telecoms that embrace it
3.3. Advertising is a viable mechanism to fund Advertising is a viable mechanism to fund ““freefreemodelsmodels”” –– user experience becomes even more user experience becomes even moreparamount when pricing is not a lever to competeparamount when pricing is not a lever to competeνν Free voice is a given online Free voice is a given online –– the competitive the competitive
battleground moves to the premium services offeredbattleground moves to the premium services offeredon top of iton top of it
4.4. 1:1 voice communication no longer sufficient as we1:1 voice communication no longer sufficient as wemove to 1:many collaborationmove to 1:many collaboration
““The prevailing technology trends point to a new reality in whichThe prevailing technology trends point to a new reality in whichcommunications move from network based to software based. In this newcommunications move from network based to software based. In this new
world, Telecoms need to transition fast or risk viability.world, Telecoms need to transition fast or risk viability.””
- Al-Noor Ramji, BT Group CIO- Al-Noor Ramji, BT Group CIO
These trends point to deeper structural shifts forThese trends point to deeper structural shifts fortelecommunication companiestelecommunication companies……
Masses are transitioning towardsmultiple online communicationtools:
VoIPVoIPνν32 billion minutes of calls made in 200632 billion minutes of calls made in 2006over Skype ($66m in Q406 revenues)over Skype ($66m in Q406 revenues)νν20% of IM users report using VoIP20% of IM users report using VoIPfeatures regularlyfeatures regularlyννOver 25 new software based VOIPOver 25 new software based VOIPclients launched in last 2 yearsclients launched in last 2 years
Instant MessagingInstant MessagingννOver 12 billion IMOver 12 billion IM’’s sent each days sent each day(2006)(2006)ννOver 300 million regular worldwideOver 300 million regular worldwideusersusersνν38% of users send more IMs than email38% of users send more IMs than email
νν Most Most ““mass customersmass customers”” have yet to have yet tomigrate majority of comms onlinemigrate majority of comms onlineleaving window for BT to facilitateleaving window for BT to facilitatemigrationmigration
νν Only a telecom can bridge the gapOnly a telecom can bridge the gapbetween online and offlinebetween online and offlinecommunications with seamlesscommunications with seamlessintegration across both platformsintegration across both platforms
νν BT has brand recognition inBT has brand recognition incommunications space that maycommunications space that maytransfer into online arenatransfer into online arena
BT does not yet have asignificant position in any ofthem but opportunity window
exists still
Progressive telecoms need to embrace the shifting landscape andProgressive telecoms need to embrace the shifting landscape andturning threats into opportunitiesturning threats into opportunities
BT Contact allows customers to communicate onlineBT Contact allows customers to communicate onlinefrom one function-rich locationfrom one function-rich location
BT Contact: Your personal communications hub!
νν The best web tool for finding &The best web tool for finding &managing contacts, and formanaging contacts, and forcommunicatingcommunicating
νν Free to all users, not just BTFree to all users, not just BTcustomerscustomers
νν The anchor tenant for online comms,The anchor tenant for online comms,attracting millions of users, BTattracting millions of users, BTcustomers as well as non BTcustomers as well as non BTcustomerscustomers
νν Integrates a number of other servicesIntegrates a number of other services(Skype, Yahoo, Google, MSN, AOL)(Skype, Yahoo, Google, MSN, AOL)under a unified experienceunder a unified experience
νν Build around existing userBuild around existing userpreferencespreferences
© copyright of British Telecommunications plc 2006
THANK YOU
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