When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
Oct 18, 2014
When web 2.0 means businessObservations, lessons, opinions
Dorothy Briggs
• Why the enterprise is embracing the idea• The issues of implementation• Oh no ROI• Ways to be Enterprise 2.0
What’s all the fuss about?
Does social = soft and fluffy?
• Allow Generation Y to work in the way they expect
• Encourage ideas sharing• Collaborate informally• Open communications channels• Employee retention
What’s all the fuss about?
• Flexibility of workers – locations, roles, work patterns
• Collaborative working• Cutting time to market• Cost reductions• Increasing customer-centricity• Putting Knowledge Management to bed
What’s all the fuss about
Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization
Matthew Fraser
What’s all the fuss about
Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.
Implementing 2.0
EnterpriseConsumer
What’s fit for purpose?
Internal social softwareOutbound social media
Lesson 1
Just because the tools are ‘informal’ Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.doesn’t mean you can survive without a strategy.
Find a requirement
• Soft and social is a good driver• A business reason is better
– Reducing email– Opening up content beyond the enterprise– Measuring contributions– Cutting down on file transfer– Building project teams
• Enterprise-strength is critical– Secure, robust, scalable
Lesson 2
Introducing a web 2.0 tool Introducing a web 2.0 tool does not an Enterprise 2.0 makedoes not an Enterprise 2.0 make
Challenges
• Everyone can introduce a web 2.0 product– Find the most appropriate solution
• Everyone can introduce a web 2.0 product– The enterprise can’t control this
Lesson 3
In the flat world of web 2.0 champions and leaders are more important than ever
The C-chain
Content Communicate Contribute Collaborate Community
Web 2.0 Enterprise
Connections
Oh no ROI
• Difficult to measure:– Knowledge capital– Productivity– Employee happiness– Openness, transparency, communication
• Easy to measure– Travel costs– Project costs– Recruitment costs– Licence fees– IT management
• Cost of ‘it happening anyway’
Lesson 4
• Plan for small wins, discover large ones– Don’t discount IT
• Without an attempt at ROI the project is likely to lose purpose
• 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester.
• Monetize the risks of the wrong implementation
Summary
• Have reasons and set goals• Encourage adoption but look for the
bigger productivity picture• Choose the tools that are right for you, or
work out how to build them• Partial uptake is not a success
WTFowa?
Social tools Collaboration
Enterprise software
Mobile
Are you a 2.0 person?
• Personal use of 2.0 tools• Implemented 2.0 in the business• 2.0 concepts as well as 2.0 tools
– People-centric vs content-centric• Enduring connections• Email-agnostic• PaaS vs in-house• Willing to accept advertising• BYO to make it work
http://www.youtube.com/watch?v=UWXfRLPXq0k