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1. Packaging Agent Alice THE 2015 EDITION Stefano Sandri -
Marketing Manager
2. Founded in 2009 Mobile-first game developer located in
Berlin 300 employees from more than 42 nations 5 hit games in 5
year Strong release pipeline across multiple genres Recently opened
an office in Tokyo, further focus on Asia 2 Wooga at a glance
7. 8+ Apps 5-7 Apps 4 Apps 3 Apps 2 Apps 1 App MOST USERS
DOWNLOAD ZERO NEW APPS PER MONTH 64.5% Zero Apps 35.5% 1+ Apps
Source: comScore
8. COST PER LOYAL USER ACQUISTION IS INCREASING Trend Source:
Fiksu, PocketGamer.biz $2.50 $2.00 $1.50 $1.00 $0.50 $- 1/12
10/144/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14
9. d TIME EXCITEMENT LAUNCH
10. PACKAGING
11. Soap Opera Mystery Crime
12. TRAILERS & APP PREVIEWS BEHIND THE SCENES VIDEO
PRODUCTION
13. CREATE A BRAND
14. PACKAGING TEASING
15. REVEALING THE GAME PIECE BY PIECE
16. A SMALL BUT ENGAGED COMMUNITY
17. PACKAGING TEASING BUZZ
18. 124k 161k 5 WEEKS BEFORE LAUNCH FANS VIEWS
19. PACKAGING TEASING BUZZ LAUNCH
20. SUSTAIN INTEREST Trailers Behind the scenes videos
Exclusive Events Cross-LinkingInterviews Public Talks
21. Broad PR campaign t arget ing press & gaming indust ry
Unique Agent Alice escape event for partners & press in London
at launch GDCtalk on our experience in the Hidden Object genre
Insights on making the game with a 3 part series of special behind
the scenes footage Press interviews and outreach to gaming and
lifestyle media