Steep bn

• Social everything – participation/sharing experiences with other users

• More technology to harness social data and buying patterns/consumer behaviors

• Mobiles/tablets being used more than laptops/desktops

• More freelancing/self-employment/startups after college

• Education on all levels emphasized by Obama in latest State of the Union

• “Book club” for social media (like Pottermore)• Tiered memberships that cater to

consumers of all ages and incomes• Integrate social media strategies into

redesign of retail spaces• Collaborate with schools across the nation

to make sure an exceptional level of learning and education is provided to each child from the beginning (pre-school).

STEEP summary

trends opportunities

Über connected-ness

Social everything – participation/sharing experiences with other users

63% of females and 73% of males don’t go longer than one hour without looking at their phone

Facebook B&N Official page

Take advantage of native ads for B&N discounts, coupons, exclusive deals

Integrate social media strategies into redesign of retail spaces

trendsSocial advertising – native ads

Niche social networking, ie. Pinterest, Instagram, etc.

More interaction between user’s mobiles (NFC)

“Book club” for social media (like Pottermore)

Greater interaction with mobile devices throughout the B&N retail store

Better use of B&N website - supplemental information for book lovers/events

opportunities

social

Second “industrial” revolution – robotics/kiosks/smart machines

Technology to harness social data and buying patterns/consumer behaviors

Access to more information than ever – Knewton: new ways of learning

Data visualization - micro to macro

NFC – near field communication

Mobiles/tablets being used more than laptops/desktops

Cloud computing – Personal cloud – source of all info/data

HTML5 to become main app developer

Realtime feedback/analytics

NOOKstations at tables - pay for internet/reading books/periodicals

Collaboration with Knewton - digital learning for Tweens/Teens

Digital learning spaces for students throughout retail space

Corporate programs - to promote reading and learning at an older age

New programs/applications for the NOOK - throughout the store, book membership, etc.

Mobile apps to track buying patterns/customize experience for B&N shopper

More kiosks/digital stations around retail store to assist with finding the perfect book

trends opportunities

technological

trends

opportunities

economical

Diminishing prospects for youth (Tuition and COL increasing, opportunities decreasing)

Aging population will impact future economic growth

People traveling abroad more

Greater transparency and available knowledge about companies’ products/services

Transparency of the price of books with competitors - convince B&N shoppers to buy now rather than at Amazon

Tiered memberships that cater to consumers of all ages and incomes

Partnerships with colleges: NOOK that carries digital versions of all college textbooks (included in tuition?)

Local manufacturing (mobile production/consumption)

More freelancing/self-employment/startups after college

Integrated ecosystems between co-workers, suppliers, partners and consumers

People have less money saved for retirement (avg. 30k)

Emerging middle class

Community learning center within B&N; weekly events for specific demographics (kids, silvers, etc.)

B&N kiosks/partnerships abroad

Aim for local manufacturing of NOOKs (ideally before other e-Readers do so)

Facebook B&N Official page

trends opportunities

environmental

Global shift towards urban living – smaller spaces

Technology & sustainability converging

Increased focus on natural resources supply

Resources decreasing, population increasing – rethinking consumption - “products that give back”

Consolidation of oil and gas companies

Recycling programs for new/used books; student/professional design competitions

Greater exposure on how NOOKs are made (more cradle-to-cradle manufacturing)

Smaller B&N retail stores/pop-up spaces for urban areas and on-the-go consumers

Biodegradeable products used in cafe areas

trends

opportunities

political

Collaborate with schools across the nation to make sure an exceptional level of learning and education is provided to each child from the beginning (pre-school)

The future of space travel and exploration- learning about the unknown

Greater access to information (good and bad)

Education on all levels emphazied by Obama in latest State of the Union

More opportunities to learn about the unknown

More reasons for people to escape from reality - with reading books!

Partner with schools for the student’s benefit (scholarships, sponsorships, etc.)

Push in education policy to make higher education more accessible and affordable

Uncertainty of the future

Steady decline of the stock market in 2013