Introduction to Entrepreneurship Startups 101 Leonardo Jimenez
Introduction to Entrepreneurship
Startups 101
Leonardo Jimenez
What is a StartUp?
Maybe Your answer goes like this:
A New and Small Company
What is a StartUp?
How Many StartUps are alive after 2 years?
20%
Why so few make it to the 2 years?
Reasons ● 1- Money*● 2-blah blah● 3-blah blah
*15 minutes is not enough time to go through the rest of the issues.
Why is Money the Main reason?
Do you remember the Lean Manufacturing / Just in Time class you had in the University?
In Lean Manufacturing Inventory is Evil!
Inventory
Inventory hides your true Problems!
In a Startup money take the place of inventory!
The question in your mind is Why?
The question in your mind is Why?
Because with enough money your Company can
survive without a real business
The question in your mine is Why?
Because with enough money your Company can
survive without a real business.Waste of Time
Why this Happens?
Remember Slide number 3?
Remember Slide number 3?
I bet you don't
Short Answer:A New and Small Company
What is a StartUp?
Short Answer:A New and Small Company
What is a StartUp?
The Answer was Wrong
We Assumed a Startup is a small version of a company
Big Company
StartUp
They are not!!
A Established company operates on a KNOWN
MarketCompetitors
CustomersRevenue Streams
The Startup Operates under Hypothesis of the
MarketCompetitors
CustomersRevenue Streams
In short the big company must SELL to their
Clients,The Startup must KNOW
who Their Clients are.
Established companies have an Execution
Problem,The Startup have a Search
problem.
What is a StartUp?
is a company or temporary organization designed to search for a repeatable and scalable
business model
SEARCH EXECUTION
Business Model Diagram- Alexander Osterwalder
A Startup is about Having Hypothesis!
... and Experimenting
To find the right Market and Client!
Only then can we Build a Company!
Bibliography
The Four Steps to The Epiphany Steven Gary Blank
Business Model Generation Alexander Ostendwalder
Bibliography
The Innovator's Dilemma Clayton M. Christensen
The Entrepreneur's Guide to Customer Development Brant Cooper
Bibliography
The Lean StartUpEric Ries
Thank You!!
Notes
Notes
Notes
Notes