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Code Michigan: Hardware Startups 101

Jan 15, 2015

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Technology

Henry Balanon

Slides from the talk I gave at Code Michigan. #codemi
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Page 1: Code Michigan: Hardware Startups 101
Page 2: Code Michigan: Hardware Startups 101

detroit labsalumnus

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detroit labsalumnus

now:protean payment

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hardware startups 101

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hardware startups 101( or why kickstarter projects are always late)

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Page 7: Code Michigan: Hardware Startups 101
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why is hardware getting popular?

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cheap: memory. sensors. batteries.

why is hardware getting popular?

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cheap: memory. sensors. batteries. high-level developers welcome.

why is hardware getting popular?

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cheap: memory. sensors. batteries. high-level developers welcome. kickstarter derisks demand.

why is hardware getting popular?

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cheap: memory. sensors. batteries. high-level developers welcome. kickstarter derisks demand. factory not required.

why is hardware getting popular?

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cheap: memory. sensors. batteries. high-level developers welcome. kickstarter derisks demand. factory not required. prototyping on a dime from your house.

why is hardware getting popular?

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concept

software

prototype

sellable

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concept

software

prototype

sellable

concept

hardwareprototype sellable

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concept

software

prototype

sellable

concept

hardwareprototype manufacturable sellable

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the shit show

concept

software

prototype

sellable

concept

hardwareprototype manufacturable sellable

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hardware is the double black diamond of startups because:

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it’s difficult to google. secrets are still valuable. knowledge is stuck in a few minds. no one person has the full picture.

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a lot of partners are involved

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a lot of partners are involvedui designer software dev

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a lot of partners are involvedui designer software dev

supply chain creation and management

mechanical engineers material engineers

electrical engineers

tooling

package design and engineering

patents

inventory fulfillment

industrial designer

firmware devsuppliers

demand planning

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need a lot of this:

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so what makes a hardware startup difficult?

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more knowledge. more people.

more money. more management.

more time.

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hardware is hard but it’s merely many

solvable problems

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hardware is hard but it’s merely many

solvable problemshere’s how to solve the

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find the veterans

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build a prototype

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raise a lot of money. more than you think you need. because you’ll be wrong.

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Seed $375KKickstarter $10.3MSeries A $15M

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crowdfunding

is your friend.

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minimize features for

version 1

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prototype resources

arduinoraspberry pidetroit labs

local maker groups

All Hands ActiveMaker Worksi3 DetroitOmniCorp DetroitRibbon FarmTechshop Hype Makerspace

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next resources

dragon innovation and pchlemnos labsmarc barros

people who have done itreddit.com

henry balanon

manufacturing for startupshardware incubatorcontour cameras co-founderkickstarter veterans/r/hwstartupsdoing it and tweets articles

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thanks

sign up for echo card updates

getprotean.com@balanon #codemi

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