Startup Weekend_Makers and Games_Philipp Stelzer

Philipp Stelzer

June 20 2014, Berlin

3,000,000

1,500,000

0  

June – August 2009

Monthly Active Users – Brain Buddies

2010 2011 2012 2013 2014

Mobile

Facebook

75% 46% 32% 1% Mobile Share

Mobile First Company

0

500

1000

1500

2000

2500

2012 2013* 2014* 2015* 2016* 2017*

Dev

ice

Sale

s in

Mill

ions

PC Tablets Smartphones

PC, Tablet, Smartphone Sales

* Estimated. Source: IDC, Dec 2013

0

50

100

150

200

250

300

2012 2013 2014 2015 2016

Freemium

Paid Apps

Advertising

Revenue Mobile Games in Germany

Source: Mücke, Sturm & Copmany, 2014

Source: Screenshot, iTunes AppStore Canada, 22.02.2014

The Free-to-Play Business Model

Give your service away for free, acquire a lot of customers very efficiently, then offer premium

priced value added services.

Fred Wilson, shortened Fred Wilson, shortened

“Hit Filter” development process: Only work on potential hits

Prototypes

Production Soft launch

Launch

40

10 7

3

2 Hits

Tens of millions ($) in revenue

It’s hits driven.

Revenue Mobile Apps in April by Publisher

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

(iOS / Germany only)

Source: Appannie.com

Mobile games, free-to-play….I don’t know….

Repeatedly creating hits.

Philipp Stelzer [email protected] | @lookinginsight