Startup Story : Change Yourself, Change Your Business King Mongkut’s University Technology Thonburi (KMUTT) 15 November 2555
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Startup Story : Change Yourself, Change Your Business
King Mongkut’s University Technology Thonburi (KMUTT)
15 November 2555
Worawut Saibua [Bank]
• Founder and MD
NSEC IT Convergence Group
• Founder
Young Blood IT Entrepreneur
• Brand Advisor and IT Business Analyst
pearless
@pearlesspbz
pearless
pearlesspbz
About Me
DO YOU KNOW YOURSELF
If you know yourself. You’ll know what you love to do.
SWOT : SWOT Yourself
Do you Know Yourself?
Work shop #1 : SKILL CHART
Plan your Life
Plan Your Business
What’s Business Model Canvas
Business Model Canvas Explanation
Business Model Canvas Overview
Credit : http://incquity.com
Value Proposition
Value of Product and Service - Innovation - User Experience - Usability - Flexibility - Simplicity - Happiness - Luxury - etc.
Customer Segments
Who’s your Customer? Target Group
Mass Market! Niche Market!
Customer
Customer Survey
Channels
Where & How to Sale
Online Offline Size & Growth Localize
Internationalize
Don’t focus your Market only in Thailand
Instruction
Design for Global - Language - Lifestyle
Find your Partner - Penetrate to other country
Customer Relationships
Gift Call Center
How to manage customer Relationship?
Key Resource
What’s your Resource? Place, Material, Time, Worker, Knowledge, Money
Co-Working Space
Key Partners
Who Help you Success Stakeholder, Partners, Alliances
Key Activities
What’s your Main Activity? Development, Consulting, Training
Revenue Streams
What’s Your Income - Fee, Advertising, Sponsor, Funding
Cost Structure
How cost of your Business? - Fixed Cost, Variable Cost
Salary Facilities
Business Model Canvas Example : Skype
Business Model Canvas Example : Facebook
SWOT : SWOT Your Business
THINK FROM PROBLEM
and
DESIGN FOR CUSTOMER
Case Study : STAMP
The Convergence Model
NSEC IT Convergence Group
Company
คนในองค์กร
Competitor
(คู่แข่ง)
The Convergence Model
Customer
(คุณลูกค้า)
Community
(ลังคม)
EDUTAINMENT PROJECT YBITE - Young Blood IT Entrepreneur
THE CONVERGENCE MODEL
EDUTAINMENT PROJECT NSEC | Reality Final Project
THE CONVERGENCE MODEL
CO-Creation Project 3 Day Startup Thailand
THE CONVERGENCE MODEL
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