Startup Growth Academy #4: Landing Page: Creation, Optimization and Automation

#4 Landing Page: Creation, Optimization and Automation

#fundamentals

#UVPUn i q u e Va l u e P ro p o s i t i o n : t rans la te your 3Ds (Discontinuous innovation, Defensible technology, Disruptive business model) into marketing language.

Marvel’s website

#storytelling

Engagement and empathy is what makes people want to try.

Automation trick: use

Hemingway to make your text bold and clear

Grovemade’s website

#WIIFT

What’s in it for them - talk in benefit statements.

Unroll’s website

#SocialProof

Always does the trick.

Intercom’s website

#CTA

Strenghten your message with confirmation (and get rid of anxiety at the same time).

#4 of Saas Virality Checklist. ”Powered by” works both ways.

Smashing’s newsletter form

#make it simple

#form

The fewer fields you require, the less friction you create. The length of your form needs to align with your lead generation goals.

Automation tip: integrate your form with Zapier. Make the apps work for you, not

the other way.

Zapier’s visual

#visuals

Forget about dull stock photos.

Quality startup photos ready to use: https://stocksnap.io/

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#reach

New traffic sources? Always!

Try Lander to give your LP more exposure.

Lander’s facebook

#testing

Make real users test your LP before launching.

Use UsabilityHub - see how people interact with your design.

UsabilityHub’s website

Test Compass by AdEspresso to avoid mismatch between communication.

#contextBuild a bridge between ads/email/etc. and your landing page.

#copywritingIf you have limited resources copywriting counts more than design.

Desk’s website

Inspiration:

Land Book One Page Love

Join FREE Marketing Course!

www.blog.growbots.co

Greg Pietruszynski | @pietruszynski CEO Growbots | @growbots_