Startapp Adnetwork Global Overview April 2015

Programmatic

Predictive

Big Data driven

The Brains and Beauty of Mobile Advertising

Innovative

Creative

Interactive

About

Founded in Dec. 2010

Over 350M Monthly Active Users

170,000 Apps

Offices: New York / San Francisco / Israel / India / Shanghai / Beijing / São Paulo

Forbes (Jan, 15): “12 Tech Companies Primed For Exits Or IPOs In 2015”

Native Ads Interstitials Interactive Ads

Our Ad-venture

Apps

B1Jul

-11

B1Aug

-11

B1Sep

-11

B1Oct-

11

B1Nov

-11

B1Dec

-11

B1Jan

-12

B1Feb

-12

B1Mar

-12

B1Apr

-12

B1May

-12

B1Jun

-12

B1Jul

-12

B1Aug

-12

B1Sep

-12

B1Oct-

12

B1Nov

-12

B1Dec

-12

B1Jan

-13

B1Feb

-13

B1Mar

-13

B1Apr

-13

B1May

-13

B1Jun

-13

B1Jul

-13

B1Aug

-13

B1Sep

-13

B1Oct-

13

B1Nov

-13

B1Dec

-13

B1Jan

-14

B1Feb

-14

B1Mar

-14

B1Apr

-14

B1May

-14

B1Jun

-14

B1Jul

-14

B1Aug

-14

B1Sep

-14

B1Oct-

14

B1Nov

-14

B1Dec

-14

B1Jan

-15

B1Feb

-15

B1Mar

-15

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Monthly Active Users*

B1Jan

-13

B1Feb

-13

B1Mar

-13

B1Apr

-13

B1May

-13

B1Jun

-13

B1Jul

-13

B1Aug

-13

B1Sep

-13

B1Oct-

13

B1Nov

-13

B1Dec

-13

B1Jan

-14

B1Feb

-14

B1Mar

-14

B1Apr

-14

B1May

-14

B1Jun

-14

B1Jul

-14

B1Aug

-14

B1Sep

-14

B1Oct-

14

B1Nov

-14

B1Dec

-14

B1Jan

-15

B1Feb

-15

B1Mar

-15

-

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

* Exclude bulk API integration. Total MAU is above 350M.

SDK Downloads

B1May

-11

B1Jun

-11

B1Jul

-11

B1Aug

-11

B1Sep

-11

B1Oct-

11

B1Nov

-11

B1Dec

-11

B1Jan

-12

B1Feb

-12

B1Mar

-12

B1Apr

-12

B1May

-12

B1Jun

-12

B1Jul

-12

B1Aug

-12

B1Sep

-12

B1Oct-

12

B1Nov

-12

B1Dec

-12

B1Jan

-13

B1Feb

-13

B1Mar

-13

B1Apr

-13

B1May

-13

B1Jun

-13

B1Jul

-13

B1Aug

-13

B1Sep

-13

B1Oct-

13

B1Nov

-13

B1Dec

-13

B1Jan

-14

B1Feb

-14

B1Mar

-14

B1Apr

-14

B1May

-14

B1Jun

-14

B1Jul

-14

B1Aug

-14

B1Sep

-14

B1Oct-

14

B1Nov

-14

B1Dec

-14

B1Jan

-15

B1Feb

-15

B1Mar

-15

0

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

Global Traffic

100% non-incentivized

North Amer-ica

38%

Asia26%

Europe26%

LATAM7%

Other3%

Partners & Direct Advertisers

Top Grossing Direct Advertisers

9

13

Media & Awards

“StartApp Rakes in One Billion Downloads”

SEPTEMBER 2013

2013 & 2014 Rising Star

“15 Tech Companies Taking NYC By Storm”

SEPTEMBER 2014

iab Mobile Board Member

TRUSTe certified partner

Fastest Growing Private

Companies in America

2014

3rd Place in 2014 Crain's New York

Fast 50

Best Global Mobile Advertising Platform

“10X growth in 18 months: StartApp hits 1.5B downloads”

JANUARY 2014

JANUARY 2015

“12 Tech Companies Primed For Exits Or IPOs In 2015”

“5 Companies Transforming the Mobile Industry”

APRIL 2013

Summary

The Brains and Beauty of Mobile Advertising

Over 350M Monthly Active Users

170,000 Apps

Over 5.5B SDK downloads