SITUATION ANALYSIS
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SITUATION ANALYSIS
FRAPPUCCINOSTARBUCKS
COURTNEY HOFFMANN
RACHEL O’BRIEN
KATELYN YOUNGBLOOD
STARBUCKS COMPANY OVERVIEW
STARBUCKS MISSION“Our mission: to inspire and nurture the human spirit – one per-‐
-‐
-‐
HISTORY & INDUSTRY TRENDS
TIMELINE OF ORIGINAL STARBUCKS FRAPPUCCINO
-‐
-‐
COMPETITIVE ANALYSIS
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
CONSUMER ANALYSIS
•
•
•
-‐
-‐
•
•
BRAND ANALYSIS
COMPANY BRANDING•
Our mission: to inspire and nurture the human spirit – one person, one
•
•
•
•
•
MEDIA USAGE ANALYSIS
-‐
-‐
-‐
-‐
-‐
-‐
-‐
OVERALL MARKETING CONCEPT
-‐
-‐
-‐
-‐
CATEGORY CREATIVE ANALYSIS
RECENT ADS
“Smooth
campaign,
PUBLIC OPINION & STAKEHOLDER ANALYSIS
STARBUCKS’ STAKEHOLDER ANALYSIS
LIABILITIES, SUBSIDIARIES, AND PARTNERS• -‐
•
•
•
•
• -‐
•
•
• -‐
•
•
•
•
•
•
•
•
•
•
• -‐
•
•
•
•
•
•
•
PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC OPINION
has used to expand and maintain their
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC RELATIONS & PROMOTIONAL EFFORTS
PUBLIC OPINION & STAKEHOLDER ANALYSIS
S.W.O.T. ANALYSIS
-‐
-‐
Related Documents
