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BUILDING A UNIQUE TOTAL REWARDS AND
HR SYSTEM FOR A UNIQUE COMPANY AT:
SUBMITTED BY:
�PRIYANKA SINGH-10202050
�DEVIKA DEBI-10202254
�JAGRITI BHAGAT-10202049
�SHREY SAURABH-10202047
�VISHAL SINGH-10202028
�NITISH SINGH-10202054
�
SHIVESH CHANDRA-10202037�M.C.REDDY-10202253
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STARBUCKS CORP:
�March 30, 1971 ² original Starbucks is opened in Seattle,
Washington.(Gordon Bowker,Jerry Baldwin and zev seigl)
�
The turning point in 1981-Howard schultz became interestedin starbucks.
�April 1986 - Schultz left SB and started the Giornale coffee
bar chain.
�1987 - Baldwin, Siegal, and Bowker sell Starbucks to Schultz.
�The logo is also inspired by the sea featuring a twin-tailed
siren from Greek mythology.
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CTDu
�By 1990s starbucks had 110 stores.
�Starbucks is known all over the world for its unique
brands.
�The company sells a line of premium products viz-tea,coffee,
cookies etc.
�
First international outlet in 1996, Tokyo.
�To inspire and nurture the human spirit one person, one cup, and
one neighborhood at a time
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STARBUCKS TODAY-
*Total stores 16,706 (as of Dec. 27, 2009)
*8,850 Company-operated stores.
*7,856 Licensed stores.
*Operating in more than 50 countries
*Revenue of $9.8B
*More than 25 million cups served per week in the U.S.
*Starbucks Corporations common stock is listed on NASDAQ,under thetrading symbol SBUX.
*Argentina, Aruba , Australia, Austria, Bahamas, Bahrain, Belgium,
Brazil,Bulgaria, Canada, Chile, China etc
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�Starbucks realised early that motivated and committed
workforce was a key success to retail business.
�Starbucks experienceµ differentiated them from
the competitors.
�It was important to have ´right people hiring the
right people.
�Competencies sought for were, adaptability,
dependability and team work.
HRM POLICIES
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A LOOK AT TOTAL PAY
�BONUSES: Rewards achievement of specific business goals (for eligible jobs)
�BENEFITS: Includes health, dental and vision insurance, EAP,
reimbursement accounts, short and long term disability and working
solutions.
�STOCK: SIP, Bean stock programmes
�MISSION REVIEW
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As Starbucks grows larger, how can it maintain
a small company feel ?
�Boost team spirit.
�Make rewards meaningful.
�Recognition from the top means the most.
�Dont forget suppliers and clients.
�Respect your front line.
�Remember the spouse.
�Recognize them with fanfare.
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How Do Programs Such As Bean Stock, Which
Have Been Extremely Successful, Maintain Their
Vibrancy And Stay Aligned With The Changes InThe Business And The Needs Of The Employees?
� Savings plan
� Perks for partners
� Starbucks commuter benefit programme
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