Starbucks

International Business CommunicationOral Presentation - Kristýna Krulišová

Coming soon to Norway

Coming soon to Norwaywithin 3 years



Starbucks Corporation

an international coffeeand coffeehouse chainlargest coffeehouse company in the worldbased in Seattle, Washington

Starbucks history

1971 started as a store by selling coffee beansin Seattle‘s Pike Place Market

Howard Schultz joined the company, and aftera trip to Milan, advised that they shouldsell coffee and espresso drinks as well as beans.

Expand beyond Seattle, first to the rest of theUnited States, then further a field. Starbucks becomes a publicly traded company.

Starbucks Corporate Identity

Corporate name• comes from Herman

Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.

Corporate logo




Corporate logo




Corporate logo

International Expansion

In 1984 –opened the first locations outside Seattle in Vancouver and Chicago

The first Starbucks location outside the North America was opened in Tokyo, Japan, in 1996.

Currently Starbucks is presentwith 17,009 storesin 50 countriesincluding over 11,000 in the United States,over 1000 in Canada, and over 700 in the UK.



















Starbucks offer

drip brewed coffeeespresso-based hot drinksother hot and cold drinkscoffee beanssaladshot and cold sandwichesand paninipastries, snacksmugs and tumblers

Facts About Starbucks

Revenues of $10.7 billion lastyear and 17,009 shops in 50countries, Starbucks is clearlythe world's top coffee retailer.

The coffee giant celebrated its 40th anniversary this monthbut it shows no signs ofslowing down.


The brand is so wellrecognized all over the worldit doesn't even put its nameon its cups anymore.

The average Starbucks customer visits the store 6 times per month while a loyal 20% of customers go to the stores 16 times per month


Starbucks had 137,000 employees or "partners" as they call them in 2010. This is twice the population of Greenland.

It opened its first store inBeijing in 1999 and there arenow 376 stores in China. Theyexpect to reach 1000 by 2015.


A Starbucks grande coffee has 320 milligrams of caffeine,over four times the amount of caffeine in a Red Bull.

The Starbucks cinnamon chip Scone has more calories than a McDonald‘s quarter pounder with 480 calories.


Starbucks uses over 93 million gallons of milk per year, enough to fill 155 Olympic-sized swimming pools

Starbucks uses 2.3 billionpaper cups per year.

Thank you for your attention.

Starbucks

Entertainment & Humor

aclassic american

19th centurywhaling

hermanmelvilles

starbucks

seattle

starbucksstarbucks

coming

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