Standing out from the Crowd with GigCX

Standing out from the Crowd with GigCX

Find out how influencer marketing & asynchronous messaging can help you win the busiest eCommerce holiday season ever, and beyond

2

Welcome&

‘Setting the Scene’

Mike Havard

Founding Director

Ember Group

Agenda

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Welcome and scene settingMike Havard, Founding Director – Ember Group

Introduction to Limitless, GigCX, & CrowdAdviseRoger Beadle, CEO & Co-founder – Limitless Technology

The 2020 Marketing Landscape Keith Weed - Former CMO Unilever, Forbes ‘Most Influential Marketer ‘17, ‘18 and ‘19

Untapped Asynchronous MessagingGabe Reilly, Creative Product Lead - Facebook

A brief summaryRoger Beadle, CEO & Co-founder – Limitless Technology

Closing Remarks and Q&AMike Havard, Founding Director – Ember Group

Gabe Reilly

Mike has over 25 years in customermanagement strategy and operationaldelivery and is well known through theindustry as a leading authority onstrategic and operational innovation.

Creative Product Lead, Emerging Platforms

Keith WeedFormer CMO Unilever, Forbes ‘Most

Influential Marketer ‘17, ‘18 and ’19 and Board Director at WPP and Sainsbury’s.

Mike Havard

Founding Director

Roger Beadle

Co-Founder & CEO

Roger is co-founder of Limitless who aretransforming CX by enabling brands to crowdsource customer support to expert productusers with a real love and affinity for thebrands they support. Enabling Experts towork on their own terms and brands to tapinto an on-demand labour pool.

Gabe is a creative strategist andproduct lead who is focusing onenabling businesses to leveragemessaging and other new channelsacross Facebook, WhatsApp andInstagram to improve customerservice, engagement and conversions.

Keith is one of the world’s most influentialand successful marketers in the world. Hehas a deep understanding the ways in whichtechnology is transforming marketing andbrands in a rapidly changing world – fromdigital and data to content creation andsustainability.

5

Introduction to Limitlessincluding

GigCX & CrowdAdvise

Roger Beadle

Co-Founder & CEO

Limitless

What is GigCX?

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GigCX is the term used for deploying a gig-based crowd of people to provide customer service and guidance along the customer journey

Organisations can route their customer enquiries securely from their own systems, through the Limitless SmartCrowd platform which distributes them to a crowd of knowledgeable gig experts who can answer questions for the brands they love

How CrowdAdvise worksA seamless Facebook or Instagram with an Expert experience

Targeted

audience see

Click-to-

Messenger

Ads (Feed,

Stories,

Carrousel,

etc.) on

Facebook or

Instagram

Prospects

are invited

to chat with

your crowd

of qualified

Experts

(Advocates)

via

Messenger

experience

Messenger

integration

enables

questions to

be pushed

to the

Limitless

platform

Experts

respond to

questions so

prospects

can see the

responses in

Messenger

and rate their

experience

Experts

earn money

for

successfully

answering

prospects’

questions -

NOT sales

All data and

insights are

returned to

your CRM

So why consider CrowdAdvise now?

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The 2020 Marketing Landscape

Getting to the future first:the trend is your friend

Keith Weed

Former CMO Unilever, Forbes ‘Most

Influential Marketer ‘17, ‘18 and ’19 and

Board Director at WPP and Sainsbury’s

2020 Digital & eCommerce

Shift

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70% of consumers do not plan on returning to stores

56% of Americans discovered at least one

form of online shopping that they want to

continue. 83% plan to keep purchasing

from an online store they found

Wells Fargo

The biggest eCommerce event in history

Black Friday and Cyber Monday sales are set to increase by 20% over 2019.

Adobe Analytics

Last year in the UK, 77% of Black Friday transactions were online

PWC

75% of U.S. shoppers said they will shop online more than they did in previous seasons.

Google

Influencer marketing is

rapidly evolving

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COVID-19 has driven empathy and trust further – 83% want to see empathy from brands and 81% see trust in a brand as a deal-breaker

Edelman

96% think customer experience is improved when service is provided by a user who loves the brand

Limitless

82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer.

Experticity

85% of consumers trust peer recommendations over brand advertising

Contevo

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Asynchronous Messaging

Untapped potential

Gabe ReillyCreative Product Lead,

Emerging Platforms

TODAY'S DISCUSSION

Mainstream behavior

More than customer care

Creative opportunity

CONVERSATIONS ARE THE CURRENCY OF MARKETING

THERE'S NEVER BEEN A BETTER TIME TO BE IN THE CONVERSATION BUSINESS

MESSAGES SENT EVERY DAY ACROSS MESSENGER, WHATSAPP AND INSTAGRAM

Source: Facebook internal data, April 2019.

100B

TOTAL MESSAGING INCREASED BY>50% COUNTRIES HIT HARDEST BY COVID-19

Source: Facebook data for ES, FR, IT, Mar 2020.

50%

I'd like to learn more

I'd like toexplore yourproducts

I'd like to buy it

I've got a question about mypurchase

Awareness Consideration Transaction Relationships

CONVERSATIONS HAPPEN THROUGHOUT THE CONSUMER JOURNEY

OF PEOPLE MESSAGE BUSINESSES THROUGHOUT THE PURCHASEPROCESS

Source: Facebook IQ “Motivations, Mindsets and Emotional Experiences in Messaging (vs. Feed)” by Sentient Decision Science (Facebook-commissioned survey of 8,156 people in BR, GB, IN and the US), Jun2018. Research refers to people surveyed who use a messaging app daily and have messaged a business in the past 3 months using one of their most commonly used apps.)

50%

BEEN A CREATIVE MEDIUM

MESSAGINGHASALWAYS

83%use GIFS

Online survey was conducted by Greenberg, Inc., from April 19 through May 3, 2017, and reached 2,255 respondents in the United States, 1,001 in the United Kingdom, 1,002 in Canada, 1,004 in Australia, 1,001 in Germany, 1,000 in Brazil, 1,001 in France, and 1,000 in South Korea. All respondents use one or several messaging applications monthly or morefrequently

use emoji use emoji

13-18 Year-olds 56-64 Year-olds

53%use GIFS

92% 77%

AWARENESSClick to MessengerAds

CONSIDERATIONMessengerExperience

SUBSCRIBEMessengerWebview

Sun Basket

Overview

Sun Basket

Results

19%point sales lift (basedon

Facebook Lift Study)

75%of prospects who entered

the experience from the

Creative Shop campaign

converted/subscribed

Q&A

Please ask any questions you may have!

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GigCX and CrowdAdvise

A brief summary

Roger Beadle

Co-Founder & CEO

Limitless

Summary

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New consumer demands

Skills and talent

Trust and empathyDigital boom

Highly flexible workforceHyper-personalisation

Generational Shift

What next?

https://www.limitlesstech.com/webinar-standing-out-from-crowd-gigcx/resources/

Thanks for listening!If you’d like to learn more about GigCX in general – download our 2020 Gig Customer Service Report athttps://www.limitlesstech.com/gig-customer-service-2020/