Standing Out In The Crowd Foley & Lardner Conference San Francisco, 2013 The Plan Concept to Commercialisation Embrace, Realise, Plan, Test, Align Skin & Strings Capitalisation, Motivation Positioning Angles, USP’s Lead Generation Ecosystem, Brain, Website
What you need to remember when creating a business venture that requires outside investment
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Standing Out In The Crowd
Foley & Lardner ConferenceSan Francisco, 2013
The PlanConcept to CommercialisationEmbrace, Realise, Plan, Test, Align
Skin & StringsCapitalisation, Motivation
PositioningAngles, USP’s
Lead GenerationEcosystem, Brain, Website
Its a Competition
Its a Competition
Concept to CommercialisationDoes the problem exist?
Concept to Commercialisation
Embrace: The Dynamic Environment
Concept to Commercialisation
Realise: Constraints Quickly
Concept to Commercialisation
Plan: Set Goals, Build Confidence
Concept to Commercialisation
Test: Minimum Viable Product
Hi
Concept to Commercialisation
Align: Everyone & everything!
Skin & StringsCapitalisation: Know what you need
Skin & StringsMotivation: Skin
Skin & StringsPuppets beware
PositioningThere is always a new angle
PositioningFocus on attributes & USP’s
Lead GenerationFrom your ecosystem
Lead GenerationFrom your brain
Lead GenerationFrom your website
SummaryConcept to CommercialisationEmbrace, Realise, Plan, Test, Align