Standard Chartered Bank
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Standard Chartered
Bank
Group Members
1) Hossain Al Imran - 113 0395 630
2) Reaz Rahman - 113 0184 630
3) Muntasir Mahmud Kibria - 112 0189 030 4) M. Wasif Rahman - 112 0909 530
History Standard Chartered Bank (SCB) is a British multinational
banking and financial services company , headquartered in London, United Kingdom.
The Standard Chartered Bank was formed in 1969 through a merger of two banks, The Standard Bank and The Chartered Bank.
It operates a network of over 1,700 branches across more than 70 countries and employees around 87,000 people.
Standard Chartered Bank has been operating in Bangladesh for over a hundred years.
After the partition of the subcontinent in 1947, Bangladesh became East Pakistan, thereafter SCB started its business in 1948, in the port city of Chittagong.
VisionStandard Chartered Bank has a key role
to play in stimulating economic and social development through the services they provide and by being a force for good.
To be the world's best international bank.
MissionCommitted to provide the best.To deliver a quality service that makes
every transaction a pleasurable experience.
Customer is always right and in the core of everything.
What We Stand For SCB’s success is built on teamwork,
partnership and the diversity of our people. To be the right partner for its stakeholders.To build a sustainable business over the long
term that is trusted worldwide.
Decision Making ProcessSCB in Bangladesh follows a hierarchical
pattern of command.The Regional General Managers report to the
Chief Executive Officer (CEO), The entire department heads at the
headquarters report to the CEO.Manager or senior manager, reports directly to
the head of the respective division in Dhaka.The respective branch managers are
responsible for the performance of their unit.
Organizational HeroTo be an organizational hero of Standard Chartered Bank, one should perform extraordinarily.If a manager manages 130% revenue from
the limit in a fiscal year outstandingly, he or she usually selects as a organizational heroes.
He or she should have also some other characteristics to be a hero. He or she should be courageous, risk-taker, trustworthy, responsiveness, loyal, creative and challenging.
Formal Structure
Porter’s Five Forces Model
The Intensity Of
Competitive Rivalry
High
The threat of substitute of
Services.
High
The Bargaining Power Of Customer
High
The Threat to Entry of
New Competitor
Low
The Bargaining Power of Supplier
Low
SWOT Analysis
SWOT Analysis (Cont’d)Strength:Market Position is strongMaintain a position as a leading Cash Management providerOne of the most profitable Multinational Corporation in
Bangladesh.
Weakness: Weak customer relation management.Limited Number of ATM and Branches.Centralized Structure.
SWOT Analysis (Cont’d)Opportunities:Branch expansion for rapid growth.Working upon strategies for better returns.
Threats:HSBC is pitching in quite aggressivelyCitibank is expanding in new marketsArab Bangladesh Bank has changed their
strategy for gaining more customers
Competitive Rivalry
Corporate Social Responsibility(CSR)
Promotion Sponsors of Liverpool football club.Credit Card discount.Limited Billboards.Limited TV Commercial.Co-sponsor of ASIA CUP 2012.
OfferingsOffering night banking, 24 hours ATM baking, 24 hour Phone
banking, internet banking, SMS banking, platinum credit cards having a maximum credit limit of BDT 1,000,000.
Providing free gifts to customers who make more use of SCB’s products and services.
Offering shopping worth BDT 2,000 from Agora to customers who will be able to refer at least 5 new customers to Standard Chartered Bank.
EntrepreneurshipStandard and chartered bank has taken some
steps to help the women entrepreneurs by providing them loan which is only designed for them. Low interest rate.
Ethical Dilemmas:Code of conduct ensures doing business in a lawful
and ethical way. In line with the bank’s five core values - responsive,
trustworthy, creative, international and courageous.Group Code of Conduct is a practical working
document which guides employees through the many difficult conduct issues which confront them on a daily basis.
Employee will be judged not just by what is set out in the Code but on how this is reflected in their day to day activities and the behavior of all of clients.
Controls:The board has an established framework to
manage risk and control their business and financial activities to deliver maximum profitability.
Standard Charterer’s performance against forecast is reviewed regularly by their senior managers and the board, along with audits of assets, policies, legal compliance and the effectiveness of the internal control system. The support department controls the finance
Operational controlSCB helps its clients facilitate their cash flow
through: i)Ensuring easy access to cash; ii)Providing convenience for business transactions with award winning online banking platform (Straight to Bank), 24-hour phone banking services and branch access.Cash and trade solutions.Giving solutions to make business transactions in an
easy and timely manner.Offering preferential pricing whenever clients do
more transactions with us.
Employee EmpowermentIt also encourages its staff to conform to an
internal culture of ethical behavior and sensitivities to the culture and religion of the country.
There is a mandatory training on Company Code of Conduct for all staff
TechnologyInternet Banking.ATM Card / Debit Card (Local & International).Credit Card (Local & International).Auto Bills Pay.SMS Banking Facility.E-Statement.Computerized reports.Communication with the rest of the world
through efficient network Technology Center.
Features of Internet-BankingEasily Cheeked Account Balance.Cheque Book Requests.Collected E-statement.Debit card request. Any type of inquiry. Purchase anything
Customers Convenience Banking FacilitiesEvening Banking.Speed Cheque Deposit.24 hour ATM services.24-hour Call Centre.Internet Banking (Free).
Information TechnologyThis department is instrumental in the
running of all the computerized operations of the bank. They help in the implementation and generation of computerized reports. Another duty of the department is to maintain communication with the rest of the world.
E-BankingE-Banking provides their clients with a full
range of reporting capabilities, and a comprehensive range of transaction initiation options. Whether it is cash or trade related, the user-friendly e-Banking customer workstation provides a secure, reliable and effective link between clients and their accounts
OPSPAYStandard chartered is proud to present opspay, a
service for their corporate customers which offers automated bulk transfer processing from their corporate accounts. This will result in reduced errors and an overall improvement in a persons salary payment processing.
Opspay processes your staff salary payment by downloading your payment instruction in the form of a floppy diskette. The service ensures that appropriate narration is provided for all individual account credits in account statements.
.
ConclusionStandard Chartered Bank is one of the most prestigious banks in the world. The way they designed their working environment and managerial process attracts us very much. Doing job in Standard Chartered Bank is challenging always.
THANK YOU.
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