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kahootz.com Stakeholder Mapping & Digital Channels UKGovCamp – London 2014
4

Stakeholder Mapping & Digital Channels

Oct 30, 2014

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Slides used for UKGovCamp '14 - to stimulate debate around experiences of using different digital tools to engage (inform, consult and collaborate) with stakeholders
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Page 1: Stakeholder Mapping & Digital Channels

kahootz.com

Stakeholder Mapping & Digital Channels

UKGovCamp – London 2014

Page 2: Stakeholder Mapping & Digital Channels

kahootz.com

Inform, Consult and Collaborate

• Public Sector Stakeholder Engagement– One size does not fit all– Collaboration is only one part of a project– Requirement to involve more people in

shaping policies and designing new services

– Need to find most economic way of engaging and working with an increasing number of stakeholders

– Online methods can augment more traditional offline activities

Page 3: Stakeholder Mapping & Digital Channels

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Stakeholder Mapping

• Not all stakeholders are alike– Segment based

on level of Influence and Interest

– Use matrix to devise your online/offline communication strategy

Page 4: Stakeholder Mapping & Digital Channels

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Stakeholder Engagement – Digital Channels

• Be flexible– A stakeholder

project is likely to utilise a range of methods

– Use the communication tools that are most appropriate for each stakeholder group / activity