Stakeholder Analysis and Mapping of HSBC Marketing Assignment Free Sample - Considering the models of stakeholder theory promulgated either by Freeman, Mitchell et al or Donaldson and Preston. Published by: https://expertassignmenthelp.com/ Filename: 1SAMPLE16C41-Marketing-HSBC-Stakeholder-Analysis-and-Mapping.PDF For more free samples visit: https://expertassignmenthelp.com/marketing-assignment-help/ Uploaded: April 26, 2016 Enjoy Abstract The stakeholders of HSBC can be categorized, as shown below (Mitchell, Agle, & . Wood, 1997). Dormant stakeholder: The dormant stakeholders of HSBC are its community members, who have minimum interaction with the firm, and lack urgency and immediate attention. But, they also have enough power, as they have an influence in the brand value and reputation of the company. Demanding stakeholders: These stakeholders are in the form of aggrieved customers, whose claims are treated on an urgent basis. Dominant stakeholders: These are in the form of anti-globalists (who oppose liberalization in global trade practices), capitalists and business customers, who hold a strong power, enough to influence decision making within the firm. Dangerous stakeholders: These stakeholders are in the form of competitors of HSBC in the banking and investment sector. They have both a strong power as well as urgency factor. Dependent stakeholder: These are in the form of employees working at the operational level. They high both legitimacy as well as urgency, but have a low power influence. Definitive stakeholders: These occur in the form of HSBC executive board, its shareholders, Governments, media and analysts which possess, power, influence as well as legitimacy.