Reporting in the digital age @HollyEdgell St. Louis Society of Professional Journalists College Journalism Boot Camp Webster University, 9/21/13 “After all, despite all the dire news about the state of the newspaper industry, we are in something of a golden age of journalism for news consumers. There’s no shortage of great journalism being done, and there’s no shortage of people hungering for it. -Arianna Huffington
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St. Louis Society of Professional Journalists College Bootcamp
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Reporting in the digital age
@HollyEdgellSt. Louis Society of Professional JournalistsCollege Journalism Boot CampWebster University, 9/21/13
“After all, despite all the dire news about the state of the newspaper industry, we are in something of a golden age of journalism for news consumers. There’s no shortage of great journalism being done, and
there’s no shortage of people hungering for it.
-Arianna Huffington
Another word about the digital age“The students of today actually are going to create the journalism and mass communication of tomorrow. You aren’t stuck in formats created a century ago. You get to build the new companies and the new products and the new standards of the digital age…. New tools create opportunities to make new rules.”
>>>> Eric Newton, senior adviser to the president at Knight Foundation
Getting interviews The media relations or PR person can be
your friend, or at least open the door Large corporations, businesses Government (all levels) Political organizations, parties Non-profits Institutions; e.g. campus, houses of worship
TIP: If there’s no designated media person, ask “Who deals with inquiries from the media?”
When they won’t talk Don’t be shy about reporting when
officials or other sources won’t respond or won’t talk
Off the record or on background Anonymity > Ask why?TIP: Power of persuasion?“We really want your perspective.”“We’re going to run this story regardless, but we’d would prefer to include you rather than use a ‘no comment.’”TIP: Ask SPJ! Find the local pro chapter
Examples Duck in a truck Economy in a box Doing Business with the DNC The Swing State Story Nuns on the bus Sarah Palin in St. Charles Navigating the City Inside Haiti