Mobile App Monetization Earnings from the mobile app 06/06/2022 COSTECH | Mobile BootCamp
Aug 31, 2014
04/07/2023 COSTECH | Mobile BootCamp
Mobile App MonetizationEarnings from the mobile app
04/07/2023 COSTECH | Mobile BootCamp
Agenda… Keys to a good User experience
User Cantered Design
5 things you need to know about people
Establishing an emotional connection
04/07/2023 COSTECH | Mobile BootCamp
Give your project an exposure
A friend
Competitions
Tech Communities
Internet
04/07/2023 COSTECH | Mobile BootCamp
Find out about your competitors Same Design
Same Idea different approach
Improved features
04/07/2023 COSTECH | Mobile BootCamp
Monetization Approach
04/07/2023 COSTECH | Mobile BootCamp
Paid Application
on the Mobile App Store
Google Play
Samsung App Store
Challenge in Most of African Countries
Mode of payment
04/07/2023 COSTECH | Mobile BootCamp
In-App Purchase
Once a user downloads that app, monetization starts here by making that user to buy for other premium or advanced features.
1st Version Premium version
04/07/2023 COSTECH | Mobile BootCamp
Adverts
Ineractive [mobile app advertisement company]
Works like a charm if your app is highly popular
displaying banner ads video ads push notification ads on their app.
04/07/2023 COSTECH | Mobile BootCamp
Contract/Sponsors
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Mobile App Competitions
Google App Challenge
Vodacom App star
Pivot East
Mobile Hackthons
04/07/2023 COSTECH | Mobile BootCamp
Prototype
Propose
Refine
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Develop
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Test and RefineUsability = Efficient to use + Easy to Learn
0 4 / 0 7 / 2 0 2 3
C O S T E C H | M O B I L E B O O T C A M P
5 things
you need to know about people
04/07/2023 COSTECH | Mobile BootCamp
People Don't Want to Work or Think More Than They Have To
Only provide the features that people really need
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People Have Limitations
Make the information easy to scan
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People are easily distracted
Bright colors, large fonts, beeps, and tones will capture
attention.
04/07/2023 COSTECH | Mobile BootCamp
People Create Mental Models
Either match or teach about your models
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Things that are close together are believed to "go" together.
Simple way to organize information
04/07/2023 COSTECH | Mobile BootCamp
Establish an emotional connection
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Is this cheating?
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Your turn