This project was to clean up an existing deck for a political media campaign managing firm. We designed a simple template based on the colors from their client’s Web site. We applied consistent typography throughout to create a professional and polished appearance. Links to YouTube videos were removed and the videos embedded
Client: Campaign Political Media Project: PowerPoint Presentation Role: Presentation Designer
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Transcript
1. SCN | San Francisco August 20, 2013 whats newinthe online
world
2. TV Moving Online? Online TV networks are springing up,
streaming is finally a reality and Apple is surely on the verge of
doing something major. What is the future for television and why
are things changing? video / tv fragmentation the new reality
3. It's been reported that Google is stepping up its online
cable television initiatives, a move that could have a major impact
on how marketers connect with consumers across multiple screens.
Aereo is heading west. The streamer of over-the-air local
broadcasts plans to go live for all of Utah in mid-August. The move
marks the first Aereo launch to cover a whole). Online video
startup Genesis Media has launched a new online video ad platform.
Content Unlock will allows users to watch a video ad in exchange
for getting free access to content. It creates targeted ads for
brands seeking increased views and better audience engagement.
Topsy, the social analytics platform for real-time discovery and
marketing, has launched a new feature in Topsy Pro that allows
brands to find and reach consumers on Twitter. Brands will be able
to identify people who are actively searching for products and
services by location and target them with personalized content,
offers, and relevant social ads. 2013 July 23 one day of news in
the trades
4. Yes on 30 Multi-Platform Targeting Geographic Demographic
(age, gender, ethnicity etc.) Predictive (Like modeling)
Value/Attitudes/Beliefs Search (basic and keyword-based) Contextual
Behavioral (including political slant)
5. CONNECTEDTV what is connected tv (ctv) / video? Connected TV
Another term for Smart TV. This refers to a TV that can connect to
the Internet. Its most commonly used to stream extra video content,
but also for audio, news, and other interactive content such as
web-browsing, social networking and video-on- demand. A few TVs
even support Skype video calling. Television manufacturers
currently sell a wide variety of connected TVs, and users of
existing non-connected TVs can add many of the connected features
to their current TVs via connected TV-capable Blu-Ray players and
Set-top boxes. Another option is to access free and premium
connected TV content over the Web on desktop PCs, tablets,
smartphones and similar devices. Connected TVs are poised to make
major headway among consumers in the next few years. While not
entirely new, these Smart TVs are becoming increasingly popular.
Approximately 25% of all TVs shipped in 2011 were smart, and that
number continues to grow at nearly 60% year over year.
6. types of connected tv The viewers, between 18 to 54 years of
age, use Internet video or content on a TV screen connected to the
Internet via game consoles and Blu-ray players, as well as
streaming devices directly connected to the Internet such as Roku
(Netflix, Hulu etc.), Apple TV, Vizeo (Google TV), Boxee, or Smart
TVs. The number of households connecting their TV screens to the
Internet represents 30 percent of Internet-connected households
What do they use to connect: 45 percent of users connect their TVs
to the Internet via multiple devices, and 55 percent use a
standalone game console, Blu-Ray player, Smart TV, or set-top box.
JULY 25 2013 Google has announced a low-cost competitor to Apple TV
a "dongle" device called Chromecast. The dongle is plugged into a
television's HDMI port, and allows users to stream media from
smartphones, tablets and computers. Launching immediately in the
US, the device will cost $35.
7. Voters are watching more video content but through digital
and mobile devices New Sources of Video Content Increasing Time
Spent Watching Video Source: 2012 Frank N. Magid Assoc., Inc.
8. how connected tv video viewers encounter and interact with
advertising The study found that almost all viewers (90%) see adds
before or during the video content they are watching
9. online video
10. what is the difference between pre-roll and in-banner?
11. display
12. what is the difference between dynamic and rich media? DCO
is a technology that delivers the right message to the right person
at the right time (when the ad is served). Different creative
elements can be mixed and matched to efficiently create many
variations of an ad and can be targeted to different audience
segments to match the right ad to a relevant user. Rich Media can
be dynamic, but certainly doesn't have to be. When we think of rich
media (polites, floating, expandables, pre-expandables, rising
stars, etc.), we usually just think of additional interactive
elements as compared to standard flash. Most importantly, rich
media allows for additional K weight.
13. what is BIG DATA? Big Data is essentially a rebranding of
'normal' data. There is largely nothing new in the data available
itself, but with the evolution of computer processing and storage
subsystems it has become possible to not only store & interface
with the entire data set, but increasingly take advantage of it in
real-time. Boris Mouzykantskii, Founder, CEO & Chief Scientist,
Iponweb Big data is usually characterized by three dimensions,
sometimes known as the '3Vs': Volume of data that exceeds
traditional processing methodologies Variety of data types and
sources Velocity of data flowing in and out of the systems James
Deaker, Vice President of Advertising and Data Solutions, Yahoo!
The world has always had 'big' data. What makes 'big data' the
catch phrase of 2012 is not simply about the size of the data. 'Big
data' also refers to the size of available data for analysis, as
well as the access methods and manipulation technologies to make
sense of the data. Phil Mui, Chief Product and Engineering Officer,
Acxiom WE BUY AUDIENCES NOT SITES
14. in the online world... a few new things
15. Believe it or not, until now, a user couldn't click through
from an ad on CTV to a website. Now this feature is available. Some
clients/consultants who build-out web properties for their
candidates and causes are now adding CTV enabled websites (a 50
inch TV gives you a much bigger pallet) to their offering. fiu
(first impression unit) connected tv | click to browser
16. examples of fui
17. Earlier today, MTV unveiled the nominees for the 2013 Video
Music Awards' Video of the Year via What else? Instagram and Vine
videos. Then, each subsequent hour for a total of eight hours, MTV
will post a new Instagram and Vine video highlighting the nominees
for additional categories. So far, the campaign has garnered more
than 250,000 likes on Instagram, 16 million impressions on Twitter,
8 million impressions on Facebook and 1 million impressions on
Tumblr, he says. mtv opts for instagram Vine Videos to Announce VMA
Nominees July 17, 2013
18. instagram (video) What is Instagram? Instagram is an online
photo-sharing, video-sharing and social networking service that
enables its users to take pictures and videos, apply digital
filters to them, and share them on a variety of social networking
services, such as Facebook, Twitter, Tumblr and Flickr. A
distinctive feature is that it confines photos to a square shape,
similar to Kodak Instamatic and Polaroid images, in contrast to the
16:9 aspect ratio now typically used by mobile device cameras.
$0.00 available for free in the Apple App Store and Google Play
store. They have 100 million active users. This venture has been
seen as some as Facebook's attempt at competing with Twitter's Vine
video-sharing application.
19. instagram
20. twitter
21. twitters targeting capabilities
22. twitter vine Vine is a free mobile app that lets you
capture and share short looping videos. Like Tweets the 6 second or
less video inspires creativity. Now that you can easily capture
motion and sound Vine is currently available on the iPhone and iPod
touch. Rolled-out new refined targeting lately
23. social sentiment
24. facebook | promoted posts Promoted posts are an easy way to
get more people to see your posts. Promoted posts appear higher in
News Feed, so there's a better chance your audience will see them.
There are two ways to promote a post: from your personal account
and from your Facebook Page. Get your image, status update and your
link into the newsfeed of those people who are fans and friends of
fans in geographic area with demo targeting
25. creative ad units | IAB RISING STARS DISPLAY Large
billboard running the full width of the page with full
close-ability BILLBOARD
26. creative ad units | IAB RISING STARS DISPLAY A 300x3000
canvas, viewable through a 300x600 window and fully controlled by
viewer FILMSTRIP
27. creative ad units | IAB RISING STARS DISPLAY A 300x3000
canvas, viewable through a 300x600 window and fully controlled by
viewer PUSHDOWN
28. adFrame displays Make digital ads more useful, social and
fun Brings rich brand experiences to the customer. Designed for
engagement with limitless feature options including sharing
surveys, map, RSS feeds, games and more. TEST DRIVE (hover mouse
over ad) Starbucks Different size examples: 160x600 728x90 300x250
300x600 Twig (Fixed Bottom 900x65)
29. running display in pre-roll demo
30. contextual pop-ups
31. When to Match with Voter Data It is possible to match voter
files to the viewers you are reaching. While this may make sense in
certain situations, such as special elections with expected low
voter turnout, it is seldom a wise media buy. CPMs to match this
data are often 10x higher than using straight behavioral targeting
(heavy or frequent voters). You should consult with your media
buyer to see whether or not the premium is worth it. You may opt to
get 10x the frequency while still reaching heavy voters and reach
other potential voters at the same time.