SSL Security: Save Millions and Increase Your Online Sales by 10-40%

E-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nlE-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nl

Aleksei Ivanov, MBAFounder and CEO LeaderTelecom B.V. (Amsterdam, The Netherlands)



From our presentation you will know now have understood:

- How to increase your sales volume by 10-40%- How to tackle phishing- How to steal logins and passwords in the Chamber of

Commerce Bulgaria.- What is one effective way of building the reputation of your domain?- How to improve (and increase) the confidence, loyalty and trust of your clients- How to manage your online security- How to boost your site ranking on Google

LIVE DEMOS:

- Let’s steal money from a bank account now.- Certificate Lifecycle Management


Official strategic partner of


Official strategic partner with specialisation

WSSP


Our offices are located in the Netherlands

Amsterdam The Hague


We are proud of


Think globally, act locally


We have clients in 80 countries


Our clients


Phishing


Urgency of Cyber Security

Cyber security marketUndergoing unprecedented growth and development worldwide

Annual loss due to cybercrime incidents327 billion euros globally53 billion euros for Western Europe8.8 billion euros in the Netherlands

Prioritizing cyber securityOur reliance on IT keeps growingIncreased attention for cyber securityCyber security became a top priority for the Triple Helix


The losses from phishing*: US$250 billion

аs a comparison

GDP of Netherlands: US$ 863 billion

*Losses in 24 countries

Phishing: what is the cost to business and the general public?

*Losses in 24 countries


Phishing: How much money is being lost?


CybercrimeAverage loss –

€190 per user


Phishing: Industry Sectors Targeted

*3rd Quarter 2014


• Customer receives link by e-mail.

• Unwittingly misspells domain name in browser.

• Phishing sites sometimes higher in SEO rankings

Why do people visit phishing sites?


Is this a genuine site or a phishing scam?


And this? Genuine or a scam?


The genuine site:

https://qiwi.comf

Phishing sites:

qivvi.co

qiwi.hk

How does phishing work?


The anti-phishing solution

SSL certificates!


Necessary to ensure the security of your web site and to protect information between server and customer.

SSL certificates


SSL and the disclosure of personal data is strictly regulated in the Netherlands under the Personal Data Protection Act. It covers data entered on web-sites, (First Name, Last Name, etc.)

See for more information: Dutch Personal Data Protection Act.

Dutch law


Check the lock!

Most phishing sites do NOT have an SSL-certificate


The cheapest certificate with domain validation. Ideal, if the certificate is needed in 15 minutes.

SSL Domain Validation

EssentialSSL for 1 year: - Directly via Comodo: €79.95- via LeaderSSL: €14.00



A DV-certificate confirms that data will be protected. But it does NOT confirm that the site is owned by a specific organisation (eg, Qiwi).

When using this type of certificate the browser displaysthe “Padlock” icon.

Domain Validation (DV) Certificate


Ideal choice for small businesses.Issuance within 1-5 days.

SSL Organisation Validation

InstantSSL for 1 year: - directly via Comodo: €99.95- via LeaderSSL: €34.00


Check The Company

On a secure page, the browser’s address bar has the “Padlock” icon.

Click to find information about the certificate and the company


If you don’t look carefully into the certificate – caution! OV & DV look the same.

We recommend CA to change view of OV in browsers.

OV and DV look the same


Pay close attention to the type of certificate

Be careful


Easy and Free SSL certificates can change this.

Phishing sites are starting to use secure connectionwith the “Padlock” icon.

86% of Phishing Sites use DV-certificates.

Let’s encrypt!


Live demo:let’s steal

money from a bank account

now!



Maximum trust by using EV SSL certificate with extended validation and green address bar

SSL Extended Validation

Comodo EV:- Directly via Comodo: €450.00* - via LeaderSSL: €123.00

*Easter sale at Comodo site - € 149.00


Green address bar displays company name.

Only EV-certificates can provide maximum trust.

Extended Validation (EV) Certificate


Technology of EV (Extended Validation)


What EV certificates look like in different browsers



EV certificates can help your customers save millions of euros

jEV certificates can protect customers from the theft of logins, passwords and any other private information.

How to minimise Phishing

1

2


Sales and marketing

EV certificates are not merely about encryption, but vital for marketing your site and growing your sales

EV certificates can help increase your customers’ confidence

1

2


On sites with the green address bar people buy up to 10-40% more


Classification by number of domains

• For a single domain: yourdomain.com

• Wildcard: *.yourdomain.com

• SAN (multidomain / UCC / Wildcard UCC)


Save money using one certificatefor all sub-domains. The only IP address for all subdomains.

Comodo Essental Wildcard:- Directly via Comodo: €449,95- via LeaderSSL: €97.00

Wildcard SSL


Which Wildcard SSL should you buy?


Ideal solution for companies with a large number of domains. Allows securing multiple domains on one IP-address with single SSL-certificate

Comodo Positive Multidomain:- Directly via Comodo: €165, additional €40- via LeaderSSL: €39, additional: €13

firstdomain.deseconddomain.nlthirddomain.fr

Multidomain SSL


MS Exchange & MS Lync

• Processing and sending e-mail messages

• Sharing calendars and tasks

• Support for mobile devices and web access

• Integration with Voice Messaging


UCC (SAN) certificates

Recommended for use with MS Exchange and Microsoft Lync.

Allows up to 210 different domain names, including Wildcard!

Comodo UCC:- Directly via Comodo: €285.00- via LeaderSSL: €69.00


With SAN certificates multiple domains can be protected :


Self-signed certificates




SHA-1 (Standard Hash Algorithm)

SHA-2 (Standard Hash Algorithm)

ffor example, SHA-256 algorithm

Encryption algorithms

160-bit hash value

256-bit digest


Allows software developers to ensure trust and integrity of its software

Digitally sign 32-bit or 64-bit Portable Executable including *.exe, *.cab, *.jar, *.ocx, or *.dll

Comodo Code Signing:- Directly via Comodo: €179.00- via LeaderSSL: €83.00

Code Signing


Code Signed Kernel Driver Acceptance


A great way to protect your email from hacking, intercepting or the unauthorised reading of your messages.

Personal Authentication Certificates

€17 for each employee


Certificate Transparency

Google initiative aimed at the early detection of fake certificates.

Microsoft will not support it in Internet Explorer.


Certificate Reputation

Initiative from Microsoft to check the reputation of a domain by analysing the history of certificates issued for your domain.


SSL is…


TRUSTSSL is…


LOYALTYSSL is…


SSL is…

CONFIDENCE


SSL can help you in SEO

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL


SSL is Fun!


Functions of SSL-certificates

• Data Encryption;

• SEO;

• Authentication and verification (OV&EV)

• Sales, Marketing (mostly EV)


Don’t forget to renew your SSL-certificates!

Certificate Expired?


SSL Certificate Expired: UK Police


SSL Certificate Expired: Chamber of Commerce Bulgaria


SSL Certificate Expired: Gmail.com


SSL Certificate Expired: Apple


Certificate Lifecycle Management

Easy to:- manage SSL,- order new SSL,- renew SSL in time.

Soon…- auto renew SSL,- easy install SSL.


LIVE DEMO

Certificate LifecycleManagement


What is LeaderSSL MPKI?

LeaderSSL MPKI is a Cloud service for managing all SSL-certificates including any other suppliers in one place.



Save up to 50%.

The more you buy - the more you save!



All the leading brands in one place:


Advantage: Proof of Concept

You can order almost any SSL-certificate for2 weeks for free.

Test in your real environment and pay us if you are happy!


For partners

We help you choose the right assortment for reselling on your site, and help start sales of SSL

from zero to hero.

You win, we win.


Windows & Unix programs for Manage SSL-certificates

We have beta versions of programs for full process of installation without wasting time.

Supported OS:


Automatic renewal of Certificates

We work hard on software which allows you automatically renew SSL-certificates automatically.

Supported OS:


Choosing an SSL certificate

By type of validation:

1) Extended Validation (EV) with green bar - if security is important for you to bank transactions, increase sales and enhance prestige and visitor confidence

2) Domain Validation (DV) - if the certificate is needed in 5 minutes!

3) Organisation Validation (OV) -for all other cases


By the number of domains:

1) SAN / UCC (if many domains)

2) Wildcard (if many subdomains)

3) One domain




Function SGC:

1) Support for older browsers

2) Covering 99.9% of browsers


Thank youYour questions please

E-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nlE-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: [email protected]

SSL Security: Save Millions and Increase Your Online Sales by 10-40%

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