Sprout Digital (a Division of The Columbian) - Seminar "SEO 101: Basics for Small Business"

SEO:101Basics forSmall BusinessPresented by:

Sponsored by:

Speakers:

Nick LaBrantDigital Sales Web Specialist

Randy HollandSEO Specialist

About Us:Established in early 201450+ Clients in first year

Services:• Search Engine

Optimization• Website

Design/Development• Mobile/Responsive Design• Visibility Management• Audits / Consulting

Visit us @ sproutdigital.us

ComplimentarySEO ReportSet aside for now!

What is ‘SEO’and why is it soimportant?

Search EngineOptimization

Wild West 2.0

Search Engineers

Failed Search Engines:

Open Text (1997)Magellan (2001)Infoseek (2001)Snap (2001)Direct Hit (2002)AltaVista (1995…)LookSmart (1996…)Overture (1998…)

Simplicity

Search Engines Reborn:

Lycos (1994, reborn 1999)WebCrawler (1994, reborn 2001)Yahoo (1994, reborn 2002)Excite (1995, reborn 2001)HotBot (1996, reborn 2002)Ask Jeeves (1998, reborn 2002)

White Hat

Black Hat

Gray Hat

What is SEO?

Why is SEOimportant?

ComplimentarySEO ReportPick it up!

H1 Tags, Title Tags, Meta Descriptions, Keyword Research, Geolocation, schema.org tags, Google Maps, Facebook Feeds, Twitter Posts, Backlinks,

Internal Linking Structures, Link Profiling, XML Sitemaps, Robots.txt files, Mobile Ready Design, Competition Research, Local Phone Number, Local Address,

Business Listing Information, Quality Links from Trusted Sources, Page Authority, Event Tracking, Conversion Studies, Newsletters, Blog Posts,

Relevant Page Content, Keyword Ratio on Page, Image ALT tags, URL Structure, Page Load Speed, Subscription Services, Inbound Links, Trusted Content,

Distance from Trusted Sources, H2 Tags, 301 Redirects, Crawlable Content, No Hidden Divs, Competitive Keyword Analysis, Age of Website/Domain, Age of

Content, Bounce Rate, Embedded Video, Shared Content on Social Networks, Related Content on-page, Local Address on-page, schema.org tags on contact forms, geolocated keywords, click-through-rate from search results, specified

landing pages for keywords, meta-keywords, absence of ‘paid’ links, wide variety of links from external results, 404 page inclusion, amount of content on

page, Static vs. Dynamic Content on landing pages, image optimization for page speed, bandwidth optimization, rel=canonical tags

SEO Factors (200+) including:

H1 Tags, Title Tags, Meta Descriptions, Keyword Research, Geolocation, schema.org tags, Google Maps, Facebook Feeds, Twitter Posts, Backlinks,

Internal Linking Structures, Link Profiling, XML Sitemaps, Robots.txt files, Mobile Ready Design, Competition Research, Local Phone Number, Local Address,

Business Listing Information, Quality Links from Trusted Sources, Page Authority, Event Tracking, Conversion Studies, Newsletters, Blog Posts,

Relevant Page Content, Keyword Ratio on Page, Image ALT tags, URL Structure, Page Load Speed, Subscription Services, Inbound Links, Trusted Content,

Distance from Trusted Sources, H2 Tags, 301 Redirects, Crawlable Content, No Hidden Divs, Competitive Keyword Analysis, Age of Website/Domain, Age of Content, Bounce Rate, Embedded Video, Shared Content on Social Networks, Related Content on-page, Local Address on-page, schema.org tags on contact forms, geolocated keywords, click-through-rate from search results, specified landing pages for keywords, meta-keywords, absence of ‘paid’ links, wide variety of links from external results, 404 page inclusion, amount of content on

page, Static vs. Dynamic Content on landing pages, image optimization for page speed, bandwidth optimization, rel=canonical tags

Pieces we’ll be covering today:

The Basicsof SEO

Keywords What are they? Basic keyword research? Localized keywords How are localized keywords

different?

Top Level SEO Locations Title Tags, Header Tags, Meta Descriptions Content, content, content Backlinks

Open Site Explorer Page Rank Authority How you measure up

Goals and ExpectationsEducate and EmpowerStimulate Dialogue about SEO

What are Keywords?

Words or strings of words used to find stuff on the

Internet

What are Keywords?

Write down keywordsLook at your competition

Search the keywords

National Keywords

“auto parts”National

Regional Keywords

“auto parts north dakota”

Regional

Local Keywords

“auto parts fargo nd”

Source from MOZ.com

Local

Local Keywords

“auto parts fargo nd”

Source from MOZ.com

What are Keywords?

Words or strings of words used to find stuff on the

Internet

Perform Basic Keyword Research

Localized keywords differ from National keywords

Title Tags

Header Tags

Meta Descriptions

What are “Title Tags”?According to MOZ.com:

“The Title element of a website is meant to be an accurate and concise

description of a page’s content. This element is critical to both user

experience and SEO.”

What you see What Google sees

Meta Description

Title Tags

Header Tags

Meta Descriptions

is used to attract and retain customers.

“Art of communicating with your customers and prospects…without selling.”

Authentic TrustedReleva

nt

What is a backlink? An incoming hyperlink from an

‘outside’ web page to your website An important SEO element

GOODAS

GOLD

The Basicsof SEO

Live Demo Time!

1. Google Search2. Google Trends3. OpenSiteExplorer.org

Speakers:

Nick LaBrantDigital Sales Web [email protected]: @nicklabrantRandy HollandSEO [email protected]

SEO:101Basics forSmall BusinessPresented by:

Sponsored by: