Spreadthe Word 2009 Sustainability Un Book

THOUGHTS ARE FOR SHARING Please add yours to our project: book.spreadtheword.org

INTRODUCTION:AN OPEN CALL TO PARTICIPATE

WELCOME TO A BOOK PRODUCED BY YOU:

TO GET STARTED WE ASK QUESTIONS, IF YOU CAN ANSWER THEM, PLEASE DO.

SOMETIMES FACTUAL, SOMETIMES AN OPINION.

This is a work written by a thousand authors, edited by ten-thousand

editors, promoted by a hundred-thousand promoters, read by millions,

in the hopes we might leave a better place for the billions who are

poised to inherit our footprint. This work in progress is created by

a community of people, truly superheros. We have many questions,

if you can answer them please do. We need more questions than that,

so please ask them. The more questions, the more conversations,

the more possibilities for betterment of the future, and the more

Spread the Word is able to deliver on its mandate: To involve more

designers in a dialogue on sustainability and social change.

THANK YOU FOR YOUR INTEREST, THANK YOU FOR YOUR WORDS, THANK YOU FOR ACTION-ING YOUR INTENT BY JOINING THE CONVERSATION.

TABLE OF CONTENTS

1WITHOUT LANGUAGE WE CAN’T TALK

9THE GOOD AND THE BETTERMENT

15THE BAD AND THE UGLY

19THE DESIGN PROCESS

27GOOD DESIGN

THOUGHTS ARE FOR SHARING. Please add yours to our project: book.spreadtheword.org THOUGHTS ARE FOR SHARING. Please add yours to our project: book.spreadtheword.org

CHAPTER ONE:WITHOUT LANGUAGE WE CAN'T TALK

A carbon offset is a �nancial instrument representing a reduction in

greenhouse gas emissions. For example, an individual might purchase

JOIN THE DEBATE ON CARBON OFFSETTING:

PROS:

CHAPTER ONE:WITHOUT LANGUAGE WE CAN'T TALK

CARBON OFFSETSA carbon off et i a �nancial in trument repre enting a reduction in

greenhou e ga emi ion For example, an individual might purcha e

carbon offsets to compensate for the greenhouse gas emissions caused

by personal air travel. Offsets are typically generated from emissions-

reducing projects such as renewable energy, energy ef�ciency projects

and forestry projects.

CONS:

Chain of Custody is a term re-appropriated from the legal �eld to

refer to the documentation of the life-cycle of a product through

extraction, manufacturing, packaging, shipping, point-of-purchase,

use and disposal.

CHAIN OF CUSTODY

1.

2.

IN GRAPHIC DESIGN, CHAIN OF CUSTODY AUDITS WOULD ADDRESS THE FOLLOWING LIFE-CYCLE STAGES:

IN THIS PHOTO:ARTIST’S RENDERING OF “CARBON OFFSETTING”

IN THIS PHOTO:ARTIST’S RENDERING OF “CHAIN OF CUSTODY”

WITHOUT LANGUAGE WE CAN’T TALK 2


JOIN THE DEBATE ON CSR:

PROS:

CORPORATE SOCIAL RESPONSIBILITYCorporate social responsibility is a concept whereby organizations

consider the interests of society by taking responsibility for the impact

of their activities on customers, suppliers, employees, shareholders,

communities and other stakeholders, as well as the environment.

CONS:

WITHOUT LANGUAGE WE CAN’T TALKWITHOUT LANGUAGE WE CAN’T TALK 4 3

Cradle to Cradle Design is a holistic economic, industrial and social

framework that seeks to create systems that are not just ef�cient but

essentially waste free.*

CRADLE TO CRADLE3. 4.

A CRADLE TO CRADLE DESIGN WOULD TAKE INTO ACCOUNT:

EXAMPLES OF CRADLE TO CRADLE DESIGN:

IN THIS PHOTO:ARTIST’S RENDERING OF “CRADLE TO CRADLE DESIGN”

IN THIS PHOTO:ARTIST’S RENDERING OF “PROS OF CSR”

IN THIS PHOTO:ARTIST’S RENDERING OF “CONS OF CSR”


/ CORPORATE CITIZENSHIP / RESPONSIBLE BUSINESS

*Lovins L Hun er (2008) Re hinking production in S ate of he World 2008 pp 38 40

JOIN THE DEBATE ON CSR:

PROS:

CORPORATE SOCIAL RESPONSIBILITYCorporate social responsibility is a concept whereby organizations

consider the interests of society by taking responsibility for the impact

of their activities on customers, suppliers, employees, shareholders,

communities and other stakeholders, as well as the environment.

CONS:


Cradle to Cradle Design is a holistic economic, industrial and social

framework that seeks to create systems that are not just ef�cient but

essentially waste free.*

CRADLE TO CRADLE3. 4.

A CRADLE TO CRADLE DESIGN WOULD TAKE INTO ACCOUNT:

EXAMPLES OF CRADLE TO CRADLE DESIGN:


IN THIS PHOTO:ARTIST’S RENDERING OF “PROS OF CSR”

IN THIS PHOTO:ARTIST’S RENDERING OF “CONS OF CSR”


/ CORPORATE CITIZENSHIP / RESPONSIBLE BUSINESS

*Lovins L Hun er (2008) Re hinking production in S ate of he World 2008 pp 38 40


DEPLETIST1. An individual or group showing apparent, negligent or reckless

disregard for the environmental consequences of their actions.

2. An individual or group that exhausts non-renewable resources

and rejects positive environmental strategies.


1. The result of large-scale change in behaviour patterns.

2. Deviance from established system, causing change in social order.

SOCIAL CHANGE5. 7.

GREENWASHING6.

WAYS TO RECOGNIZE A GREENWASH:

INDICATORS OF SOCIAL CHANGE:

IN THIS PHOTO:ARTIST’S RENDERING OF “GREENWASHING”

IN THIS PHOTO:ARTIST’S RENDERING OF “SOCIAL CHANGE”


IN THIS PHOTO:ARTIST’S RENDERING OF “DEPLETIST”

http://tankofthinkers.wordpress.com/about/

Greenwash (a portmanteau of green and whitewash) is a term used to

describe the practice of companies spinning their product lines as being

environmentally friendly as a means to appeal to consumers.

Social change is a general term which refers to: change in social structure: the nature, the social institutions, the social behaviour or the social relations of a society, community of people, and so on. When behaviour pattern changes, in large numbers and is visible and sustained it results in a social change. Once there is a devi-ance from culturally inherited values, it may result in a rebellion against the established system, causing a change in the social order. any event or action that affects a group of individuals that have shared values or characteristics. acts of advocacy for the cause of changing society in a normative way (subjective).The term is used in the study of history, economies, and politics, and includes topics such as the success or failure of different political systems, globalization, democratization, development and economic growth.

The term can encompass concepts as broad as revolution and paradigm shift, to narrow changes such as a particular cause within small town government. The concept of social change imply measurement of some characteristics of this group of individuals. While the term is usually applied to changes that are bene�cial to society, it may result in negative side-effects or consequences that undermine or eliminate existing ways of life that are con-sidered positive. Social change is a topic in sociology and social work, but also involves political science, economics, history, anthropology, and many other social sciences.

DEPLETIST1. An individual or group showing apparent, negligent or reckless

disregard for the environmental consequences of their actions.

2. An individual or group that exhausts non-renewable resources

and rejects positive environmental strategies.


1. The result of large-scale change in behaviour patterns.

2. Deviance from established system, causing change in social order.

SOCIAL CHANGE5. 7.

GREENWASHING6.

WAYS TO RECOGNIZE A GREENWASH:

INDICATORS OF SOCIAL CHANGE:

IN THIS PHOTO:ARTIST’S RENDERING OF “GREENWASHING”



IN THIS PHOTO:ARTIST’S RENDERING OF “DEPLETIST”

http://tankofthinkers.wordpress.com/about/

Greenwash (a portmanteau of green and whitewash) is a term used to

describe the practice of companies spinning their product lines as being

environmentally friendly as a means to appeal to consumers.

Social change is a general term which refers to: change in social structure: the nature, the social institutions, the social behaviour or the social relations of a society, community of people, and so on. When behaviour pattern changes, in large numbers and is visible and sustained it results in a social change. Once there is a devi-ance from culturally inherited values, it may result in a rebellion against the established system, causing a change in the social order. any event or action that affects a group of individuals that have shared values or characteristics. acts of advocacy for the cause of changing society in a normative way (subjective).The term is used in the study of history, economies, and politics, and includes topics such as the success or failure of different political systems, globalization, democratization, development and economic growth.

The term can encompass concepts as broad as revolution and paradigm shift, to narrow changes such as a particular cause within small town government. The concept of social change imply measurement of some characteristics of this group of individuals. While the term is usually applied to changes that are bene�cial to society, it may result in negative side-effects or consequences that undermine or eliminate existing ways of life that are con-sidered positive. Social change is a topic in sociology and social work, but also involves political science, economics, history, anthropology, and many other social sciences.


SOCIAL ENTREPRENEUR


The triple bottom line captures an expanded spectrum of values and

criteria for measuring organizational (and societal) success: economic,

ecological and social.

TRIPLE BOTTOM LINE8. 10.

SUSTAINABILITY9.

ECOLOGICAL SUSTAINABILITY IS:

ECONOMIC SUSTAINABILITY IS:

SOCIAL SUSTAINABILITY IS:

WHAT DOES A TRIPLE BOTTOM LINE MODEL LOOK LIKE IN GRAPHIC DESIGN?

IN THIS PHOTO:DIAGRAMS AND ILLUSTRATIONS OF “TRIPLE BOTTOM LINE”

Sustainability is: “…improving the quality of human life while living

within the carrying capacity of supporting eco-systems.”*

A social entrepreneur is someone who recognizes a social problem

and uses entrepreneurial principles to organize, create, and manage

a venture to make social change. Whereas a business entrepreneur

typically measures performance in pro�t and return, a social

entrepreneur assesses success in terms of the impact they have

on society.

WHAT ARE THE MARKERS OF A SOCIAL ENTREPRENEUR?

*IUCN/UNEP/WWF (1991). Caring for the Earth: A Strategy for Sustainable Living. Gland, Switzerland.|IUCN - The World Conservation Union,

UNEP - United Nations Environment Programme, WWF - World Wide Fund for Nature.

SOCIAL ENTREPRENEUR


The triple bottom line captures an expanded spectrum of values and

criteria for measuring organizational (and societal) success: economic,

ecological and social.

TRIPLE BOTTOM LINE8. 10.

SUSTAINABILITY9.

ECOLOGICAL SUSTAINABILITY IS:

ECONOMIC SUSTAINABILITY IS:

SOCIAL SUSTAINABILITY IS:

WHAT DOES A TRIPLE BOTTOM LINE MODEL LOOK LIKE IN GRAPHIC DESIGN?

IN THIS PHOTO:DIAGRAMS AND ILLUSTRATIONS OF “TRIPLE BOTTOM LINE”

Sustainability is: “…improving the quality of human life while living

within the carrying capacity of supporting eco-systems.”*

A social entrepreneur is someone who recognizes a social problem

and uses entrepreneurial principles to organize, create, and manage

a venture to make social change. Whereas a business entrepreneur

typically measures performance in pro�t and return, a social

entrepreneur assesses success in terms of the impact they have

on society.

WHAT ARE THE MARKERS OF A SOCIAL ENTREPRENEUR?

*IUCN/UNEP/WWF (1991). Caring for the Earth: A Strategy for Sustainable Living. Gland, Switzerland.|IUCN - The World Conservation Union,

UNEP - United Nations Environment Programme, WWF - World Wide Fund for Nature.


CHAPTER TWO:THE GOOD AND THEBETTERMENT

1. PEOPLE WILL ONLY INVEST WITH THE EXPECTATION OF MONEY OR STATUS

IN WHAT SPIRIT DO WE PURSUE BETTERMENT?

IN THE PURSUIT OF BETTERMENT, HOW DO WE BEHAVE AS CITIZENS?

IN THIS PHOTO:ARTIST’S RENDERING OF “BETTERMENT”


IN THIS PHOTO:ARTIST’S RENDERING OF “CITIZENSHIP”

IN THIS PHOTO:ARTIST’S RENDERING OF “PURSUIT”

THE GOOD AND THE BETTERMENT 10

“BETTERMENT” IS A TERM RELATED TO PROPERTY; THE ACT OF IMPROVING A PROPERTY THAT YOU DON’T HAVE OWNERSHIP OF.

IN THE SCENARIO OF BETTERMENT, THE FOLLOWING TWO WIDELY ACCEPTED CONSTRUCTS ARE SUBVERTED:

Too long we’ve been talking about return on investment assuming

wrongly that money and status are the strongest incentives to action.

Imagine the world we would live in if in fact they were! Shame on us if

we ignore curiosity, the thrill of inventiveness, empathy and of course

the desire to contribute to and be part of a thriving community.

Remove “ownership” and replace it with “citizenship”. As an owner

we make improvements that will increase the monetary value of our

property, for example: new plumbing systems, appliances or window

replacements. What would a citizen invest into a building?

A composter? A basketball hoop in a driveway?

2. “OWNERSHIP” IS A MONOPOLY ON THE RIGHTS OVER PROPERTY.

CHAPTER TWO:THE GOOD AND THEBETTERMENT

1. PEOPLE WILL ONLY INVEST WITH THE EXPECTATION OF MONEY OR STATUS

IN WHAT SPIRIT DO WE PURSUE BETTERMENT?

IN THE PURSUIT OF BETTERMENT, HOW DO WE BEHAVE AS CITIZENS?



IN THIS PHOTO:ARTIST’S RENDERING OF “CITIZENSHIP”

IN THIS PHOTO:ARTIST’S RENDERING OF “PURSUIT”

THE GOOD AND THE BETTERMENT 10

“BETTERMENT” IS A TERM RELATED TO PROPERTY; THE ACT OF IMPROVING A PROPERTY THAT YOU DON’T HAVE OWNERSHIP OF.

IN THE SCENARIO OF BETTERMENT, THE FOLLOWING TWO WIDELY ACCEPTED CONSTRUCTS ARE SUBVERTED:

Too long we’ve been talking about return on investment assuming

wrongly that money and status are the strongest incentives to action.

Imagine the world we would live in if in fact they were! Shame on us if

we ignore curiosity, the thrill of inventiveness, empathy and of course

the desire to contribute to and be part of a thriving community.

Remove “ownership” and replace it with “citizenship”. As an owner

we make improvements that will increase the monetary value of our

property, for example: new plumbing systems, appliances or window

replacements. What would a citizen invest into a building?

A composter? A basketball hoop in a driveway?

2. “OWNERSHIP” IS A MONOPOLY ON THE RIGHTS OVER PROPERTY.


WHAT MAKES SOMETHING GOOD?WHAT MAKES SOMETHING BETTER?

SOME QUESTIONS TO ASK YOURSELF:

HOW DO WE MOVE FROM GOOD TO BETTER?

IN THIS PHOTO:ARTIST’S RENDERING OF “GOOD”

IN THIS PHOTO:ARTIST’S RENDERING OF “BETTER”

12 11

GOOD: BETTER:

GOOD BETTER

{ STEPS THAT MUST BE TAKEN }

THE GOOD AND THE BETTERMENTTHE GOOD AND THE BETTERMENT

WHAT MAKES SOMETHING GOOD?WHAT MAKES SOMETHING BETTER?

SOME QUESTIONS TO ASK YOURSELF:

HOW DO WE MOVE FROM GOOD TO BETTER?

IN THIS PHOTO:ARTIST’S RENDERING OF “GOOD”

IN THIS PHOTO:ARTIST’S RENDERING OF “BETTER”

12 11

GOOD: BETTER:

GOOD BETTER

{ STEPS THAT MUST BE TAKEN }



BETTERMENT INDICATORS: CHALLENGES THAT CAN BE SOLVED BY BETTERMENT:

14 13

HOW CAN BETTERMENT MANIFEST ITSELF?


BETTERMENT INDICATORS: CHALLENGES THAT CAN BE SOLVED BY BETTERMENT:

14 13

HOW CAN BETTERMENT MANIFEST ITSELF?



CHAPTER THREE:THE BAD AND THE UGLY

This section is for statistics and quotes -- not to be formatted into essay

format. By keeping it in ‘soundbite’ format, we hope it will increase the

resonance and relevancy rates along with recall when talking about the

cause. When customers or colleges ask what you think about sustain-

ability and the ‘betterment movement’, hopefully the quote or statistic

that you choose to repeat from here resonates deeply with them as well.

If you are adding quotes or stats, please include the source. If you are

quoting a quote, please indicate both cited source and your source as

well. This will help to create extra credibility overall as well as to pro-

vide positive exposure to others who are ‘Spreading the Word’.

• Half of the forests that originally covered 48% of the earths

land surface are gone!

– Source: Masterfile

• In 2002 the Irish government passed a tax on plastic bags- the use

of the bags dropped by 94% within weeks.

– Source: Thedailygreen.org

• Every ton of recycled paper saves 17 trees, 7,000 gallons of water,

and 4,100 kilowatts of electricity.

– Source: Thedailygreen.org

• Rainforests once covered 14% of the earth’s land surface; now they

cover a mere 6% and experts estimate that the last remaining

rainforests could be consumed in less than 40 years

– Source: www.rain-tree.com/facts.html

SOUNDBITES

THE BAD AND THE UGLY 16

• 166,000 packing peanuts is the number used for overnight packages

shipped by air in the U.S. every hour.

– Source: Chris Jordan

• One million plastic cups, are used on airline flights in the US every

six hours.


• 426,000 cell phones are retired in the US every day.


• To avoid the most catastrophic effects of climate change, world carbon

emissions will have to drop to near zero by 2050 and “go negative”

after that.

– Source: Routers

• The average American consumes 700 lbs of paper every year, of that

only 51.5% is recycled. Source: The story of stuff 2000 trees a minute

are cut down in the Amazon alone. That is 7 football fields a minute!

– Source: The story of stuff

• In the past three decades, one-third of the planet’s natural resources

base have been consumed.

– Source: Paul Hawken, Amory Lovins and L. Hunter Lovins, Natural Capitalism,

Little Brown and Company.

• In 2003m humanity’s footprint exceeded the Earths biological

capacity by over 25%”

– Source: Global Footprint Network

• In 2008 worldwide the human population used 140% of the resources

the earth can generate in a year.

– Source: EPA

•

•

•


THE BAD AND THE UGLY17 THE BAD AND THE UGLY 18

It takes 1000 years for polyethylene bags to break down.

– Source: “Say No To Plastic Bags: The Shocking Facts About Polyethylene Bags”

For every one garbage can you put out at the curb, 70 cans were filled by all the processes needed in order to make it.

– Source: The Next Efficiency Revolution: Creating a Sustainable Materials Economy by John Young and Aaron Sachs, Worldwatch Institute (1994), p. 13.

Server farms: 1 rack = 25 homes, 50 MW = 50,000 homes,

what beast have we built?

– Source: Server Farms and the Environment By: Rowan Wolf

Do you have some ugly stats?

40% of our

waterways are

undrinkable.– Source: American Rivers, Americas

Most Endangered Rivers of 1998 Report

– Source: Masterfile

Since 1980 the earth has experience 19 of its 20 hottest years.


CHAPTER FOUR:THE DESIGN PROCESS1.BACKGROUND RESEARCHWhat is sustainability? Sustainability is a systemic concept. It relates

to the relationships between economic, social, institutional and environ-

mental aspects of human existence. It calls for current economic needs

to be met while preserving biodiversities and ecosystems to maintain

the same quality of life for future generations.

WHAT OTHER QUESTIONS ARE IMPORTANT TO ASK IN THE RESEARCH STAGE?

THE DESIGN PROCESS 20

2. What is a basic framework, you can start with when approaching a new design problem?

THE DESIGN PROCESS21 THE DESIGN PROCESS 22

CREATIVE BRIEF


3.DESIGN EXPLORATIONSIn Design Is More Than Packaging, the New York Times introduces

“design thinking,” citing Jump’s work for Saturn, as well as Stanford’s

d.school, and Half Moon Bay’s C2 Group. The article takes a stab at

actually explaining just what the heck people mean by that term...

They are proponents of “design thinking,” which focuses on people’s

actual needs rather than trying to persuade them to buy into what

businesses are selling. It revolves around field research followed by

freewheeling idea generation that often leads to unexpected results.

Properly used, design thinking can weave together elements of demo-

graphics, research, environmental factors, psychology, anthropology

and sociology to generate novel solutions to some of the most puzzling

problems in business. ...while offering a gently sober reality check for

the bandwagoneers who might be reading. “It would be overreaching to

say that design thinking solves everything. That’s putting it too high on

a pedestal,” Mr. Kembel says. “Business thinking plus design thinking

ends up being far more powerful.”

THE DESIGN PROCESS23

HOW DO YOU EXPLORE THE DESIGN PROCESS?



4.PRODUCE AND MANUFACTURETo design packaging that is sustainable...

Ask why is the packaging necessary?

Manufactured and transported using renewable energy.

Design packaging yourself, don’t use “canned” alternatives.

Design for re-use/longevity.

Minimize packaging – more does not equal quality.

Biomimicry - use nature as a model.

Use biodegradable materials that nourish the soil when thrown away.

Design cyclically not linearly.

Avoid Polyvinyl Chloride (PVC).

THE DESIGN PROCESS25

WHAT OTHER CONSIDERATIONS MUST WE TAKE AT THIS STAGE?


1 tonne of paper of paper, 2200 lb., is the equivalent of 220,000 sheets of standard (20# bond) photocopy paper.

That would be 440 packages, 44 cartons or 1 skid.(based on 4 metric tonnes of carbon credits per 1 tonne of paper at a cost of $15 per metric tonne thought a VEC broker)

or, 1 Tonne of paper could make any one of These paper producTs

11,000Movie Posters

(25" x 38" 100# coated)

7,30024 Page Catalogs

(8.5" x 11", 100# uncoated)

1,250 168 Page Books

(8.5" x 5.5" 80# uncoated)

729,000Business Cards

(2" x 3.5" 12 pt coated)

218,000Post Cards

(4" x 6", 12 pt. coated)

To offseT The greenhouse gases of 1000 uniTs

$5.45 $8.21 $48 0.08¢ 0.28¢

What is used to make 1 tonne of paper?

24 trees7,325

gallons of water

5,700 lb. of green-house gas

22,000 000 BTU’s

2,200 lb. of solid waste


CHAPTER FIVE:GOOD DESIGNCAUSE BASED DESIGNThe Cause Based Design Road Show will display some of the best design

work that has been created for charitable organizations. We will send

the 40-piece show to design school administrators in an attempt to

integrate charitable design projects into their curriculum.

HAVE A PIECE TO CONTRIBUTE? SEND IT IN WITH YOUR CREATIVE BRIEF, AND/OR METHODOLOGY.

GOOD DESIGN 28

Great work does not always come

from a great brief. Sometimes the

answers to the objectives are not

so obvious.

Here is an award winning example

of design that makes you ask why

would something be acceptable simply

because it’s on the other side of the

world. In this campaign was created

for War Child Canada.

The creative brief for this campaign

will be in the next edition for

this book.

Art Direction:

Stuart Campbell, john street adverting


APPENDIX OF FORMS:Do you have any forms or checklists for keeping your projects sustainable? Add them to our appendix.


GLOSSARY: LIFE CYCLE ASSESSMENT:

CIVIC FOOTPRINT:

POST CONSUMER WASTE:

ENVIRONMENTAL ORGANIzATIONS:

ECO-LABELS:

MEME:

BETTERMENT:

DE-INKING:

UPCYCLING:

DESIGN THINKING:

CARBON CREDITS:

Language is necessary to form laws and policies. terms like sustainability and corporate social responsibility have taken on new meaning and new words like Civic Footprint, timeraiser and depletist are helping to contextualize the changing attitudes of today. Designers can assist in adopting these words and making them part of popular culture while making their own contribution.

What other words should we be spreading? Add them online at book.spreadtheword.org

As a pursuit, Betterment is a collaborative venture to the benefit of people not limited to those performing the activity. Referring to property, Betterment is the improvement of a property by parties other than the owner of the property, such as a tenant or a the public.

A creative process that focuses on encouraging maximum input and participiation by eliminating judgement. This fosters the development of more creative ideas, as eccentric ideas are welcomed rather than criticized.

A meme comprises a unit or element of cultural ideas, symbols or practices; such units or elements transmit from one mind to another through speech, gestures, rituals, or other imitable phenomena and evolve by natural selection.

Your civic footprint is the contribution of time and money to causes that are important to you. The earlier the start, the bigger you can make your civic footprint. The bigger the footprint, the bigger the impact.

THOUGHTS ARE FOR SHARING. Please add yours to our project: book.spreadtheword.org

CAUSE BASED DESIGN ONLINE GALLERY AND ROAD SHOWEmpty hallway display boxes are no way to inspire design students at

the start of a year. Spread the Word hopes schools will display this work

for the month of September, inspiring young designers to think about

themselves as superheros in training.

The Cause Based Design Roadshow will display some of the best design

work that has been created for charitable organizations, and this work will

be accompanied by the Creative Brief that inspired it, and in some cases

additional linears or methodology notes. We hope these examples will help

educators integrate charitable design projects into their curriculum.

STUDENT “GOOD WORK” BURSARY. CAUSE BASED PSA DESIGNTo recognize and encourage young people to do good work, especially

work that is for a ‘cause’ - a charity or work for the greater good.

Spread the Word sponsors an annual $1000 bursary co-ordinated

through the Registered Graphic Design Association (RGD). It is hoped

that this bursary will create additional exposure opportunities such as

the ‘design at work’ show.

More ‘good work’ in more places, inspiring our design community.

We need volunteers for this project.

A CALL TO ARMS (OR PIXELS AND PENCILS)Designers can no longer ignore the effect we have on our environment.

From the paper used to print our creations, to the power consumed to

host the websites we design, designers have a substantial environmental

footprint. Spread the Word is a special interest group that celebrates

those who are working to promote sustainability and corporate social

responsibility in the design community.

We are designers, design managers and design educators who want

to take a leading role in educating our industry on these issues.

THE MISSION

Spread the Word’s mission is to help others action their intent to make

the world a better place.

By ‘spreading the word’ of cause-based design initiatives that designers

can become involved with or inspired by.

LIVING AND ACTIONING THE MISSION: MORE THAN A MANIFESTOSpread the Word has inspired much conversation and, as a group, has a

growing number of “Big Ideas” that it will drive forward to collectively

create. Spread the Word is more than a collective of like-minded

individuals. We are a collective of like-minded ‘action-ists’ included

design students, design educators and design managers creating change

with our actions.

JOIN OUR COMMUNITY! SUPERPOWER.NING.COM

Spreadthe Word 2009 Sustainability Un Book

Documents

cradle cradle

cradle design thoughts

social behaviour

indicators of social

social relations

social institutions

social order

examples of cradle