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spotlight.ly It`s "the Real" Community for Creators
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Spotlightly work Proposal

Apr 15, 2017

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Page 1: Spotlightly work Proposal

spotlight.ly

It`s "the Real" Community for Creators

Page 2: Spotlightly work Proposal

FREELANCERREMOTE TEAM

SMALL BUSINESS

STARTUP

EALRY STAGE TECHLARGE COMPANY

Working at home is not efficiency. It cost to much

to rent an office. I want to work with people who is

in similar field with me. Is there a place like café or

something that I can work and communication

with others?

We operate small company which develop only

figures. We hope to have Private place just for our

team to have good impression to others while

having a meeting.

We are professionals only on developing products

but no idea with finance/marketing/distribution. As

we want to focus on developing product, we need

a team that can do these. Unable to trust online

searched company. How can we do this even with

teams in overseas?

We finally came up with prototype of our product.

Which manufacturer do we have to contact?

Which marketing team can introduce our product

on market efficiently? We just want to focus on

product developing. But it’s hard to handle

finance/marketing/distribution system. Who do we

have to work with?

We are software developing company with more

than 20 personnel. As the size of our company is

flexible depend on the SI contract, it is not easy to

control the office rent fee. Is there a place that can

provide flexible office size with short term contract?

If there is a conference room and resting place, it

would be perfect.

I am working in China with a team located in

Korea. As we have a lot of web conference, need

to rent a place that supports all those technical

equipments.

We just teamed up. Is there a place that four of us

can work? We have fabulous idea but no

developer. Which team do we cooperate with?

We also want to communicate with people in

startup company. How can we do that?

Creators` General Concerns

1

Page 3: Spotlightly work Proposal

Creators` Specialized Concerns

2

For team needs ‘Zero to One -> N to N’Our team is creating new business model in Korea and growing rapidly. However, as of second movers, market in Korea got into the ‘perfect competition’ level now.

Globalization 1 to N

As the above image, entering huge market in China instead of doing business in Perfect Competitive market in Korea is the only way to solve the current problem. The problem is we do not know where to start and how. Is there a good partner?

Technology0 to 1

Product & Service Product & Service

Product & ServiceProduct & Service

KOREA CHINA

OTHERCOUNTRIES

USA

N to N Extension

As soon as our service in China and Korea is settled, we plan to expand our service to global N to N. What process do we have to follow to expand our service to US, EU, and Eastern Asia?

Scaling Up

Page 4: Spotlightly work Proposal

3

We have ‘EDGE Service’ to solve creators’ concerns.Everything Commerce Hubs Driven Glocalized N2N Expansion

EDGE SERVICE KR

With know-how accumulated by initial store building of each country, provide Glocalized N2N Commerce Solution service.

Gather various team by using Hub/Co-working Space and lead it to ITP -> CP -> CXM -> IMC -> BP. Perform the role of Context Service Provider.

CompleteEDGE SERVICE CN

Not yet

Complete Service Incomplete Service

SMP (SUPER MANGO PLUS)GLOBAL B2Bi

We Provide EDGE global(U&E / JP)

FrontSystem

OMS

Fulfillment

Logistics

Marketing

PIMSystem

ITP

wizwid/WCKKR PROJECT

CP

CXM

IMC

BP

Sungsoo

HUB

FrontSystem

OMS

Fulfillment

Logistics

Marketing

PIMSystem

ITP

WCCCN PROJECT

CP

CXM

IMC

BP

Coworking

Space

Page 5: Spotlightly work Proposal

The Point of "EDGE Service" is GATHER AROUND to creators

succeed

10 Defined Functions of Hubs(NY Hub Example)

succeed

succeed

succeed

succeed

To be successful in EDGE Service, need to gather many creators in physical space

4

NOT YETCo Working Space

Edge Service Office

WIZWID N

Showroom

WMS on ICS

VPL

Image Studio

MRM Warehouse Store(include CP)

(BP/CP/ITP/IMC/CXM)

(include CXM)

(include CXM)

(include CP)

(include CP)

Verification Packaging Labeling

Page 6: Spotlightly work Proposal

So Here is the spotlight.ly Community

Page 7: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.ly

Spotlight.ly is creators’ global communication based on physical place, Co-working Space

Spotlight.ly Crews

Spotlight.ly

Global Community(via APP)

BP(Business Platform) : Financial point of view, Verify business model, law advisory, investment etc.

CP(Commercial Platform) : Product distribution(Cross-border), Inventory management(WMS), and drop-shipping etc.

ITP(Information Technology Platform) : Web/Mobile development and maintanence

IMC(Intergrated Marketing Communication) : Technical marketing scheme, PR strategy, integrated marketing platform

CXM(Customer Experience Management) : UI/UX development, image development

BP CN

CP CN

ITP CN

IMC CN

CXM CN

EDGE CN

Spotlight.lyCN Center

Shanghai 1st

Shanghai 2nd

Beijing 1st

Spotlight.lyKR Center

BP KR

CP KR

ITP KR

IMC KR

CXM KR

EDGE KR

Seoul 1st

Seoul 2nd

Seoul 3rd

6

Spotlight.ly APP and Dedicated Spotlight.ly crews can link members in Korea and China.

And then, global Community leads us to local EDGE service step by step.

CP

BPITP

CXM

IMC

NJ HUB

CP

BPITP

CXM

IMC

Tokyo HUB

Page 8: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.lySpotlight.ly provide Co-working Space to creator just to be “Creator” Creators with Spotlight.ly membership can use Spotlight.ly Center anywhere in the world

Our mission is to work and communicate with other creators in Spotlight.ly like real Creator

Seoul 1st/2nd/3rd

Busan 1st

Tokyo 1stShanghai 1st/2nd

Beijing 1st

Hongkong 1st

Singapore 1st

7

Page 9: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.lySpotlight.ly provides working 24/7

Spotlight.ly provides Open desk, dedicated desk and private working space

FLEXIBLE OPEN DESK DEDICATED DESK PRIVATE OFFICE

8

Page 10: Spotlightly work Proposal

Spotlight.ly provides community space for having fun and work with members. Event room is also available.

CONFERENCE ROOM

BUSINESS LOUNGE

EVENT HALL

GAMEROOM

Spotlight.ly provide community space for “Co-working”

9

Page 11: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.lySpotlight.ly provides all of the below

Trendy and simpleinterior

1080P ProjectorFinger foodRestaurant

Bluetooth SpeakerStanding Desk

Pretty decentcafe

Free of chargeDrinks

Unlimited use of Printerfax,copy machine

Business Loungefor Conference

Books andMagazines forCreator

24hrs ready to goSpotlight.ly Crew

24hr Service fornight members

Private PhoneBooth

Varius Size ofConference Rooms

Comfortableworking chair

Simple systemdesk

the fastest Wi-fi networksetup by developer

10

Perfect equipmentfor

teleconference

Page 12: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.lyCreators with Spotlight.ly membership can communicate using App and Face-to-Face. How excited talking about topics with similar idea? Spotlight.ly is the most powerful and only community which can interconnect creators in Spotlight.ly centers in any country. (NtoN Community)

Two types of membership. Strategic free membership and standard membership.

spotlight.lychina

Strategic free Membership

General membership

Target to famous venture founder, VC, designer,

developer, executive of big company in China

(Start with human network of Semir executives)

Target to startup founder, free-lancer, startup

related workers, designer, product developer,

service provider etc in China (Establish

marketing strategy using SNS, PR etc)

face to face

Strategic Free Membership

General Membership

Free membership sign-up to famous Startup founder and Opinion leaders. Membership is renewed regularly. Consistent management by Spotlight.ly crew for active communication. To improve quality of community and marketing aspect, use ISE and Semir network

For general members for using Spotlight.ly community

Target to famous venture founder, VC, designer,

developer, executive of big company in Korea

(Start with E human network of ISE commerce)

Strategic free Membership

General membership

spotlight.lykorea

Target to famous venture founder, VC, designer,

FAC developer, executive of big company in

Korea (Start with human network of ISE

commerce)

face to face

11

Page 13: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.ly

henrymrkoon_ceo lily

wcusa_ceo

Spotlight.ly Crew dedicate only for thrive the Community.Feeling uncomfortable to talk with person you don’t know? Ask Spotlight.ly Crew.

Spotlight.ly Crew helps everything relate to business for members.

Our team is about to recruit the first employee. Can you introduce us one with marketing and PR background?

Good!!! THX

Congratulation. Spotlight.ly members and network are searching your new members.

Thanks. See you at conference room.

Our service has just released. So we want to have conference meeting with VC and do some PR. Can you introduce us 000 investment officer?

Sure. Let me introduce one to you. Let’s have meeting with us for PR concept.

henrymrkoon_ceo

Zeniespot crew

lilywcusa_ceo

Zeniespot crew

Startup founders are eager to listen and learn the field they are not used to. Spotlight.ly Crew will find what members need and try their best to connect with members in community.

Spotlight.ly Crew connects not only members in Korea and China but with EDGE Service too.

Spotlight.ly Crew manage PR, Event, Centers etc.

Role of Spotlight.ly Crew

12

Page 14: Spotlightly work Proposal

Weekly event is waiting for creators in Spotlight.lySpotlight.ly crew will plan Networking party, lectures of mentors,

and event what creators need everyday.

13

Page 15: Spotlightly work Proposal

It`s "the real" community for creator = spotlight.lyEasy connection with creators of Spotlight.ly and local EDGE Service(CN/KR)Success of EDGE Service is entirely depend on how good creators use EDGE Service. If Spotlight.ly Crew consistently find good team with Seed Round,it will lead to long-term partnership.

Good team will be the growing power of EDGE Service.

Business registration / Business address registration (Virtual Office)

Tax report and management

Additional Financial Support

BP

Domestic Warehouse rent and distribution (Hobeop)

Oversea Warehouse rent and cross- border distribution (US, UK, EU, Japan)

Service development and maintenance

Web design and application design

Studio rent & photographing

Establish integrated marketing strategy and PR

Business Platform

CP

Spotlight.lyGood Membership Team

ITP Commercial Platform Information

Technology Platform

CXMCustomer ExperienceManagement

IMCIntegrated MarketingCommunication

Sharing platform of ISE Commerce in Korea (Wizwid, Wconcept etc) + Semir Garment (WCC, Semir, Balabala etc)14

Page 16: Spotlightly work Proposal

Cloud Service10% Discount

Source Management

Service

CooperationTool

Cloud Service Mailing Service Cloud Service

Digital CurationService

10% Discount

Global ShoppingCommerce

10% Discount

Fashion CurationCommerce

10% Discount

CooperationMessenger

Cooperation Tool Space RentCommerce

Food DeliveryService

10% Discount

Recruit Service10% Discount

Delivery Service10% Discount

Delivery Service10% Discount

Financial Productconnection

Moleskin10% Discount

P2P Loan Car SharingService

Books PurchaseService

SI Development Pension ReservationService

Benefit andDiscounts

+100

It`s "the real" community for creator = spotlight.ly for KoreaSign-up for Spotlight.ly Membership.We provide $5000/year worth of benefits & Discount for you to be “Startup”Spotlight.ly crew will find more alliance service for Spotlight.ly member to use in Korea and China.

15

Page 17: Spotlightly work Proposal

All Drones10% Discount

for childrenCommerce

10% Discount

Apartment ReservationService

10% Discount

HospitalReservation

Online commerceMileage Service

Benefit andDiscounts100+

It`s "the real" community for creator = spotlight.ly for ChinaSign-up for Spotlight.ly Membership.We provide $5000/year worth of benefits & Discount for you to be “Startup”Spotlight.ly crew will find more alliance service for Spotlight.ly member to use in Korea and China.

16

Delivery Service10% Discount

Page 18: Spotlightly work Proposal

Spotlight.ly membership programSpotlight.ly provide the lowest and reasonable membership cost in this field.

Starter Membership

$49/mo $99/mo $199/mo $299/mo $399/mo

Plus Membership Unlimited Membership Dedicated Membership Private Office

Provide Benefit & Discounts of Spotlight.ly

Online community access of Spotlight.ly is available (APP)

Provide network program service of Spotlight.ly

Free entrance to event and part of Spotlight.ly

additional workspace$20/a day

additional workspace$20/a day unlimited access unlimited access unlimited access

3 times a month for Spotlight.ly workspace and 2 hours of Conference room

3 times a month for Spotlight.ly workspace and 2 hours of Conference room

Provide business address.Provide mail handling service

Spotlight.ly Workspace for a month and 4 hours of Conference room

Provide business address. Provide mail handling service

Spotlight.ly designated desk for a month and 8 hours of Conference room

Provide business address. Provide mail handling service Parking service

Spotlight.ly membership Card

Spotlight.ly private office for a month and 10 hours of Conference room

Provide business address. Provide mail handling service Parking service

Spotlight.ly membership Card

17

Page 19: Spotlightly work Proposal

Spotlight.ly membership description

Unlimited access to Open Desk of Spotlight.ly

Business address and mail handling service. Suitable for 1 man company or small

company

Calculate period of unlimited membership contract by month and membership

restriction is necessary.

Starter Membership

$49/mo

$99/mo

$199/mo

$299/mo

$399/mo

Plus Membership

Unlimited Membership

Dedicated Membership

Private Office

Starter membership befits + Business address and mail handling service

Business address service is normally cost $99 in Korea. Additional service that Spotlight.ly

can provide will have comparative benefits than normal address service

Starter membership just for using Spotlight.ly community

Available for all Spotlight.ly centers

Effective marketing for people who need conference room for short-term discussion.

Able to use Spotlight.ly App. Regardless of use of Spotlight.ly facilities,

focus on people who is eager to obtain information and FAQ of community

Open Desk

Conference Room

Open Desk

Conference Room

Mail

Open Desk

Conference Room

Mail

Dedicated Desk

Conference Room

Mail

Private Office

Conference Room

Mail

Provide designated desk for 1 man for 1 month.

Business address and mail handling service. Best for 1 man company

Designated desk is limited. Require to minimize vacant rate.

Private Office rent for 2~10 persons

Require to design it different from other common place and Open desk.

Sharing common place. Require community support for small company

18

Page 20: Spotlightly work Proposal

Spotlight.ly is community business for creators. We do not rent a place.

CostBreak-down

ExtraProfit

100%90%80%70%60%50%40%30%20%10%

Membership cost is based only on Space Rent Fee + Initial equipment setting fee + Wage. (Relatively low than other service)

Additional revenue will be gained by short-term members who is eager to join the community and use the network. Main theme is to show attractive and helpful community to creators. (Hard to make revenue model only with community. Create revenue model of community by renting place. Rent a place is not the main object.)

Revenue created by connecting creators and EDGE Service is excluded

RevenueBreak-down

Space Rent FeeInitial equipment

setting (Interior etc)Spotlight.ly

Crew Wage

Operatingcost

(evnet etc.)

Maintenancecost

Membership Revenue (Unlimited Membership + Dedicated Desk + Private Office)Membership Revenue

(Starter Membership + Plus Membership)

Spotlight.ly Center rent fee for 1 month Divide initial investment

for opening by 3 years

Spotlight.ly Crew wage

by centers

Amenity cost+

event Cost

Electronic Charge+

Maintenancecost

Membership revenue of monthly space rent Community membership revenue for

using Spotlight.ly Community

19

We do not just “Rent a place business”.

Additional value can be found by connecting it with

EDGE Service

Page 21: Spotlightly work Proposal

Spotlight.ly Membership Pricing vs similar service Pricing(KR)By Spotlight.ly theme, creators can focus on what they one with reasonable cost

Deposit

Monthly Rent fee

Contract

Initial cost(Desk,Chair etc)

Interior

Drinks,Coffee,Snack

Conference Room

Common Space, Lounge

Concierge Service

Creators Community

Global Communication

spotlight.ly Fast Five Office in Gangnam Officetel

1,596

1 month(renewable)

0

0

0

Strong

2,000~2,500

1~3 month(renewable)

0

0

0

Weak

20,000~40,000

1,500~2,500

1~2 years

500~1,000

Above 1,000

500~1,000

20,000

2,000

1 years

500~1,000

Above 1,000

500~1,000

Based on 4 people, Comparison with other co-working space company and normal office

Unit : $

Advanced webconference system

20

Page 22: Spotlightly work Proposal

Spotlight.ly APP - Powerful community channel of creators

Spotlight.ly APP is Optimized for creators

APP Menu tree

Registration

APP MAIN

Location

Shanghai

spotlight.ly

Seoul

spotlight.ly

Pricing

Check Out Realtime Booking Messenger

Community Creator NEWS Crews

Members can share opinions and FAQ each other using SNS.

Spotlight.ly crew help to share information about Recruit, Business

cooperation, Alliance, etc

Page with interview and news of creator’s achievement

Crew will manage interview and articles

Crew IntroductionDisplay by info-graphic with organized membership price

In app purchase of Membership andExtra Workspace is available

Enclosed sign-up for Membership only

Introduction of Spotlight.ly service

21

Real-time spot reservation system including conference room

Creator uses itfor request tocrew

Page 23: Spotlightly work Proposal

Spotlight.ly time table

Spotlight.ly Seoul Center will be opening in April and Shanghai Center will be opening in September.

Considering working design and installation work of one center, it takes about 3 to 5 months.

Depend on the achievement of Seoul center, 2nd center can be established with Crowd Funding(P2P) format

Seoul center

Shanghaicenter

Sep.2016Aug.2016Jul.2016Jun.2016May.2016Apr.2016Mar.2016Feb.2016Jan.2016Dec.2015

Location

Selection

and

Team Bulid

Working

DesignInstallation Work OPEN Crowd Funding

Recruit Crew

Community Marketing

Location Selection

and

Team Bulid

Working Design Installation Work OPEN

Recruit Crew

Community Marketing

22

Page 24: Spotlightly work Proposal

Appendix - EDGE Service

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