Presenting this at the recent Running Conference in Melbourne, Australia. Objective was to communicate sports social media and marketing activities from around the world and how they could be applied to running communities.
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Sports Social Media & Marketing RunningConferenceApril2009
NickGoniosDirector,CommunityDevelopment
yetthesportsindustryisheavilyfocusedon broadcastmediavaluechain
Content Content Content User AWenLon EndUser Seekers CreaLon
Packaging DistribuLon Interface Professional Cinemas Viewers Sports
Leagues TV Listeners College/High Radio Readers SchoolSports
Newspapers Gamers Local Sports PC User Mobile Generated Devices
Content Games (theplayers, coaches, fansarethe actors)
3eepPtyLtdCopyright2009 CommercialinCondence