Sportkeeda Web and Social growth

1

One of the Fastest Growing Sports Content Site in India

(including tablets)

64%

12%

4% 10%

India

US

UK

Rest

Traffic Analysis – Google Analytics

66%

21%

3% 10%

Android

iOS

Windows

Rest

1

Sportskeeda – Growth Trend

October '14 November '14 December '14

38.5 M

53.3 M

31.1 M

Page views in the last 3 months

The Audience

10-15years

16-25years

26-35years

36-45years

45+years

10%

55%

20%

11%

4%

Total 75%

Audience By Sports

ComScore Report card

5th in Total Visits

5th in Total Pages Viewed

5th in Average Daily Visitors

7th in terms of Unique Visitors and difference between NDTV

and India.com is less than 7 to 8 %

Traffic grown by almost 45 % from last month

Real Time Reads

• Viral reach for each content

• Real-time reads on every article

1

Social Reach

Sportskeeda Official on Facebook

2.06 Million+

fans

Total reach

On Facebook

6.4 Million+

fans

Sportskeeda Official on

Twitter

23,500+ followers

Total followers on

Twitter

60,000+ followers

Sportskeeda on Google+

900,000+ followers

(Source: socialbakers.com)

Fastest Growing Facebook pages in India

Two out of top 5 sports interest pages (Sportskeeda and WWE Fans)

in India are a part of Sportskeeda social network.

The post amplification reaches upto 19 m people.

Sportskeeda’s Official Facebook Page

We have grown 2.5 times in the last 6 months.

8,00,000

11,00,000

13,00,000

15,00,000

17,00,000

19,00,000

July '14 Aug '14 Sept '14 Oct '14 Nov '14 Dec '14

Likes

Sportskeeda’s Official Facebook Page – Growth trend

Reach: 4.7

Million+

Likes: 321,000+

Comments:

1,700+

Shares: 8,500+

The post can be found here

Viral Reach

Facebook pages Likes

Sportskeeda Football 11,769

Indian Football Addicts 97,052

Arsenal Fans India 135,392

Barcelona Fans India 553,994

Manchester United Fans India 237,217

Chelsea Fans Worldwide 82,901

Liverpool Fans Worldwide 30,935

Real Madrid Fans India 182,359

FIFA 2014 World Cup Fans 169,283

Total 1,500,902

Football reach on social

Twitter account Followers

Sportskeeda Football 35,300

Facebook pages Likes

Sportskeeda Cricket 11,769

Indian Cricket Team Fans 668,227

Cricket Crazy 442,552

Team India 253,839

Total 1,376,387

Cricket reach on social

Twitter account Followers

Sportskeeda Cricket 3,200

Twitter account Followers

Sportskeeda Cricket 972,000

Facebook pages Likes

WWE Fans 947,822

Basketball India 247,256

Badminton India 135,392

Tennis Fans India 48,032

Indian Hockey Fans 127,367

F1 Fanatics 32,100

Running India 16,241

Total 1,554,210

Other sports reach on social

Possibilities on Facebook

Option 1. Sharing creatives

Case study: These kind of posts generate a lot of interaction and buzz on

social media.

Option 2: Caption Contests(sample)

Case study: The cover photo of the Sportskeeda page is to grab the

maximum eyeballs.

Option 3: Cover Photo of

Sportskeeda(sample)

Weekly Interactive Quiz on Football

Success story: #SportskeedaQuiz

Tweaked version of “Who am I” and

“Hangman” games based on football

Success story: #SportskeedaHunch

Tailored version of classic crossword base don football

Success story: #SportskeedaCross

word

Possibilities on Twitter

Option 1: Interaction with fans

Twitter Account Reach(Followers)

@Sportskeeda 22,900

@Trendulkar 43,900

@Dorkstar 19,200

@Lady_Gabbar 19,200

@pal36 12,700

@Furtive_Glances 15,100

@oye_gujju 18,900

@bitchwanti 19,600

@nivedithG 26,500

@RumanaNazarali 16,100

Total 2,14,100

Option 2: Buzz generation by widely

followed tweeters

Name URL No. of articles Reach (per article)*

Outside of the Boot http://outsideoftheboot.com/ 1 1,500

Sports Rediscovered http://sportsrediscovered.com/ 1 1,000

Arunava About

Football

http://arunfoot.blogspot.in/ 1 1,000

Soccer Acme http://www.socceracme.com/ 1 1,000

Stat Screamer http://statscreamer.com/ 1 1,000

Essentially Sports http://essentiallysports.com/ 1 1,000

The False 9 http://thefalse9.com/ 1 1,000

Crack Football http://thenutcrackfootball.wordpress.com/ 1 1,000

Early Shower https://earlyshower.wordpress.com/ 1 1,000

Total 9 9,500

*Approximate value

Possibilities in Content generation

Option 1: Articles from reputed bloggers

Name No. of articles Reach (per article) Total reach

Amoy Ghoshal 2 7,000 14,000

Novy Kapadia 1 7,000 7,000

Parth Shah 2 6,000 12,000

Krishna Chandra Eluri 2 6,000 12,000

Virendra Karunakar 1 5,000 5,000

Anirudh Menon 1 5,000 5,000

Naveen Mohan 1 5,000 5,000

Karthikeya Ramesh 1 5,000 5,000

Sunit Thakurta 1 5,000 5,000

Yash Asthana 1 5,000 5,000

Total 13 75,000

Option 2: Articles from featured

writers on Sportskeeda

Our Football

coverage will be

sponsored by

Carlsberg India.

Option 3: Image branding of

Facebook posts(sample)

Option 4: Branding within articles

(sample)

Option 5: Branding on Infographics (sample)

Web & Mobile Traffic All countries

(Dec 1 to Dec 31 2014)

Web & Mobile Traffic India

(Dec 1 to Dec 31 2014)

Indian Mobile Traffic – August to December - 300% Growth in both

UV’s and page views.

Mobile Traffic

India

(August to December 2014)

August – December: Both Android and iOS traffic has grown at

a rate of more than 100%.

Mobile Traffic – Android & iOS

(August to December 2014)

25%

21%

12%

9.25%

9.25%

6.41%

7.25%

3.23% 2.86% 2.56% 1.40%

SamsungAndroidAppleNokiaMotorolaSonyMicromaxLGgoogleHTCSony Ericsson

OEM wise Segregation

Price wise Segregation

21%

32% 23%

22%

3% Percent (%)

1 k to 10 k

10k to 20 k

20k to 30 k

20k to 30 k

Others - 3 %

11/5/14 1