SPONSORSHIP PROPOSAL 2010-2011 - bvmalumni.com · project which requires exceptional dedication and teamwork. ... Teams must submit a report detailing the total prototype cost of

INDIAN INSTITUTE OF TECHNOLOGY, DELHI

SPONSORSHIP PROPOSAL

2010-2011

A letter from the Faculty Advisor

The Indian Institute of Technology, Delhi is proud to announce the 2009 Formula SAE project: a premier collegiate engineering competition which allows students to apply their engineering concepts in the design and fabrication of a prototype racecar as per Society of Automotive Engineers (SAE) specifications. The students must design and subsequently

test the vehicle to optimize the car for faster and reliable performance.

The IIT Delhi Formula SAE team is a group of budding engineers committed to experiencing high end automotive designing and engineering. Members of the IIT Delhi Formula SAE team (AXLR8R) add a new dimension to their engineering knowledge and expertise during the practical application of their theoretical knowledge in such a project. Students exhibit a high level of dedication and commitment as they juggle their responsibilities to the team with an

intense engineering course load. The SAE IIT Delhi chapter had earlier proved their merit in Formula SAE West, at California Speedway, Fontana, California, USA in 2007, and Formula Student (UK) at Silverstone, Great Britain in 2008 and 2009.

We take this opportunity to invite you, as a part of our local business community, to become a shareholder in this project. Your participation in the form of sponsorship to support the design and production of the cars through gift of personnel time, components and monetary support

is highly appreciated. Participation benefits are listed in this brochure, and we request you to support this student driven effort generously.

Looking forward to your support and participation,

Regards,

Dr Naresh Bhatnagar Dr Rahul Ribeiro

Professor & FSAE Faculty Advisor Associate Professor & Technical Supervisor

PROLOGUE

Team AXLR8R, FSAE, IIT Delhi 2

What is Formula SAE?

Formula SAE is an international collegiate design competition focused on the design,

manufacturing, and testing of a small formula-style open-wheel racecar. Over 250 teams

from around the world compete in at least one of the eight competitions which are

held in the United States, the United Kingdom, Germany, Italy, Brazil, Australia, and

Japan.FSAE India (SUPRA SAE INDIA 2011 , www.suprasaeindia.org) is expected to

be held for the first time in July 2011.

There are very few restrictions on the design of the car, allowing students to express their

knowledge, creativity, and imagination. The cars are judged for their handling, performance,

manufacturability, serviceability, design, cost, and endurance. The team with the highest

cumulative score is declared the winner. Aside from the honors of competing in a world-class

competition, team members take away valuable experience on a meaningful engineering

project which requires exceptional dedication and teamwork.

Dynamic Events (675 points)

Skid Pad: (50 points)

This event tests the cornering capability of

the racecar. The car must travel around a

figure-eight formation as fast as possible

without knocking over any of the cones that

outline the course.

Acceleration: (75 points)

This event tests the ability for the vehicle to

accelerate from rest over a 75 m distance.

The fastest out of four runs is recorded.

Autocross: (150 points)

After being allowed to walk the course for a

set amount of time, drivers must maneuver

the car through the tight turns and slaloms.

Any cones knocked over count as penalties.

Endurance/Fuel Economy: (400 points)

This brutal 22-kilometer race tests the

limits of both car and driver. There is one

mandatory stop for a driver change at the

halfway point. Fuel economy is calculated

and compared with other cars at the finish.

Events (325 points)

Static Events (325 points)

Engineering Design: (150 points)

This event rates the quality of engineering

design used in the development of the

racecar. Judges evaluate the team’s

innovative ideas and also the reasoning and

theory behind the design. During this event,

vehicle test data and analysis are also

scrutinized.

Cost Analysis: (100 points)

Teams must submit a report detailing the

total prototype cost of the vehicle and

capital expenditures (plants, machinery,

and tools) for a limited production run by a

hypothetical manufacturing firm.

Business Presentation: (75 points)

The objective of the presentation event is to

evaluate the team’s ability to develop and

deliver a comprehensive business case that

will convince the executives of a corporation

that the team’s design best meets the

demands of the amateur, weekend

competition.

THE COMPETITION

Team AXLR8R, FSAE, IIT Delhi i

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The team is subdivided into five groups: Suspension & Steering, Engine & Drive train,

Chassis & Bodywork, Brakes & Controls and Marketing & Finance. A group leader heads

each group, with two team leaders overseeing the whole team and providing communication

with the team’s faculty advisor.

Our Aspirations

AXLR8R Formula Racing, just like any other racing team has the ultimate goal of winning. With

this main objective in mind, our team narrows its focus to a group of supporting goals which

serve as guidelines for the team’s functioning and development. Our primary objectives are as

follows:

Student Development – FSAE competition enables students to gain hands-on experience.

The real world management, leadership, and design skills learned through these

competitions cannot be equalled in the classroom.

Interdisciplinary Teamwork – AXLR8R Formula Racing brings together students from

various departments. Our team recognizes the benefits of working as a cross-functional

team and invites all students at IITD to join the FSAE team.

Visibility/Partnerships – As well as providing a two-way relationship between students

and alumni/industry professionals, we extend our network to promote sponsor visibility.

Without support from businesses, civic organizations and individuals, our team would not

be able to compete annually in FSAE. Therefore we feel it is our responsibility to make IITD

FSAE team valuable to sponsors by maintaining strong relationships with them and

integrating sponsor visibility into our team’s foundation.

Team AXLR8R, FSAE, IIT Delhi

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THE TEAM

ABOUT THE CAR

2009 CAR SPECIFICATIONS WEIGHT (WITH 68 kg DRIVER): 308 kg DIMENSIONS: 2480 x 1400 x 1100 mm

WHEELBASE: 1560 mm ENGINE: Yamaha R6 YZF, 599 cc FUEL: Petrol MAX. POWER: 81hp at 11000 rpm MAX. TORQUE: 56Nm at 9000 rpm TOP SPEED: 100 kmph in the 4th gear MAX. ACCELERATION: 9 m/s2 in 1st gear

TYRES: Goodyear D2692 20.0x7.0-13 R 075


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Our achievements have established a positive reputation for the IIT Delhi team in the

competitive field of FSAE.

We were the first Indian team to participate in FSAE West 2007, California Speedway,

California, USA where we stood 58th overall. We then followed this up with a credible 54th rank at Formula Student (UK), Silverstone, Great Britain, 2008, in a field comprising of 80 teams which was more competitive than the previous year.

We were the first and the only Indian team ever to score in dynamic events at the Formula Student, 2009 i.e. only our car was able to run on the track after passing through tough scrutiny among all the Indian teams.

Our other notable achievements include securing 24th rank in sales presentation in FSAE 2007, 31st and 24th rank in cost presentation in FS 2008 and FS 2009 respectively.

In both years our project was extensively covered by the Indian media including newspapers like Times of India, Hindustan Times and news channels like NDTV, Aaj Tak, etc.

The project was acknowledged and well received in high profile events like Auto Expo 08,

Auto Expo 2010 and the India International Trade Fair 2007.

We have always been complimented by the judges in FSAE for our innovative and effective designing despite our cost constraints.

Auto Expo 2010

OUR ACHIEVEMENTS

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Building world-class race cars would not be possible without the help of sponsors. Thus the help and support of corporate is indispensable for our endeavour. In recognition of this precious support, it is a privilege to offer you with the following benefits:

Publicity from our team:

Company logo and name will be prominently displayed on the car, team apparels, banners

and website.

Publicity for your company: International Publicity: The SAE competitions attract over 140 teams and numerous corporate giants such as Airbus, Brawn GP, National Instruments, Shell etc from all over the world, thus generating tremendous media interest as well as an opportunity to connect with many businesses, which could lead to potential corporate partnerships with your company.

Formula 1 Indian GP in October, 2011: With Formula 1 set to debut in India, association with one of the most talented teams from India in Formula Racing will definitely give an edge over other companies. Your company will have the benefit after having encouraged this sport at student level, increasing your goodwill and brand value.

National & Local Publicity: Listed here are the events covered by international media and

attended by the team to promote the project and its sponsors: Auto Expo, New Delhi- a seven day exhibition which attracts over 12,00,000 visitors from all over the world with over 2,00,000 Business visitors both from the country & Overseas.

Rendezvous, IIT Delhi - Largest cultural festival of North India, which attracts over 30,000 visitors. Tryst, IIT Delhi - The largest technical festival of North India attracting the brightest minds in the country. Over 120 colleges with over 15,000 participants.

I2

Tech. Open House, IIT Delhi – A platform where students of IIT Delhi display their projects in front of the IIT alumni & media. Over 5,000 high school students pay their visit to this display.

Alumni meets that are organized throughout the year.

Great Student Sponsor Ties: Exposure to upcoming graduates giving you a head start over

other companies in attracting talent.

National Pride: This event will help showcase India’s technological prowess in the international arena, further reinforcing its image as one of the emerging R & D hubs of the world.

SPONSOR BENEFITS


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The team’s success was aired and covered in various news channels and leading dailies like NDTV, Aaj Tak, Times of India, Hindustan Times etc.

Media Exposure


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The AXLR8R Team welcomes sponsorship in many forms. Direct financial support helps the team to purchase the materials and components necessary to build the car, as well as

purchase and maintain equipment, pay for business expenses, and cover competition related travel expenses. We acknowledge the fact that monetary contributions are not always possible and we will gladly accept any form of support. Such contributions can range from tools, equipment, parts, raw materials, expert advice and/or assistance. As AXLR8R’s success and popularity continues to mount, attention increases from all

directions: academic periodicals, newspapers, and media houses, etc. have all featured the AXLR8R team in just the past few months. The car and team travels wide, and wherever it goes, your name goes with it.

Title Sponsor (` 6,00,000+) Company logo on premium locations of car including extra large color logo on the nose.

Internet Publicity Company logo placed along with the team logo on the home page of the website. Company logo on the top right hand column, dedicated to sponsors on our website. This

logo is linked to the homepage of the sponsor’s website. 50% on screen coverage in the sponsor portion of the website is dedicated to the Title

sponsor. This can carry a video/advertisement on the products and services provided by the company.

We are having one of the biggest Facebook group with currently over 850 members all over India. Updates about the latest products and services of the company will be displayed on the group.

Extra logo on back of the helmet.

Company theme integrated with that of team. Company’s name will be integrated into the name of car. This name will be used in all

official documents, press releases and publicity events. Availability of team and car for company’s promotional events. Huge media exposure during unveiling of the car. Industrial trips to manufacturing/assembly unit can be organized. These students become

familiar with a company’s products and services, developing a business relationship that continues after graduation.

Option for specific marketing strategies.

Gold Sponsor (` 3,00,000-6,00,000) Company logo in the right hand column, dedicated to sponsors on our website. This logo is

linked to the homepage of the sponsor’s website. Company prominent logo featured on car. Company logo on team’s apparel. Recognition during media exposure. Extra logo on Driver Seat. 25% on screen coverage in the sponsor portion of the website is dedicated to the Gold

sponsor. This can carry an advertisement on the products and services provided by the company.

Logo on all promotional posters and event display board. Availability of team and car for company’s promotional events.

Sponsorship Benefits


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Silver Sponsor (upto ` 3,00,000) Company logo in the right hand column, dedicated to sponsors on our website. This logo is

linked to the homepage of the sponsor’s website. Company logo featured on car. Company logo on team’s apparel. Recognition during media exposure. Logo on all promotional posters and event display board.

Extra logo on Driver Seat.

In-Kind Sponsor Company logo in the right hand column, dedicated to sponsors on our website. This logo is

linked to the homepage of the sponsor’s website. Logo on all promotional posters and event display board.

Logo on car and team apparel. Media Sponsor is accounted to be under this category.


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Cost plan of the current project (Custom Duty excluded) is summarized below:

Cost Plan

Product Development

Competition Registration Fees

Marketing Expenditure

Car Transportation

S.NO. PARTICULARS COST (INR)

1. Product Development

a) Design Softwares 25,000

b) Tools & Equipments 50,000

c) Fabrication

Brakes & Control Systems 1,00,000

Chassis & Bodyworks 4,00,000

Engine, Electrical & Drivetrain 5,00,000

Suspension, Steering & Wheel Assembly 3,00,000

Miscellaneous, Fit & Finish 1,00,000

d) Logistics 50,000

e) Testing & Training 25,000

2. Competition & Registration Fees 50,000

3. Marketing Expenditure 1,00,000

4. Car Transport 2,00,000

Total 19,00,000


COST PLAN - 2011

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We hope to accomplish our mission in Formula SAE with your firm support and hence invite you to sponsor the AXLR8R Formula Racing Team, IIT Delhi in this venture. If you like to have

further information about the team or sponsor benefits, please feel free to contact us via phone or e-mail. We would be highly privileged to discuss it further with you. Dr. Naresh Bhatnagar Dr. Rahul Ribeiro Professor & Faculty Advisor Associate Professor & Technical Supervisor

Dept Of Mechanical Engineering Dept Of Mechanical Engineering IIT Delhi, Hauz Khas IIT Delhi, Hauz Khas New Delhi-110016 New Delhi-110016 Ph: +91 11 26591139(o) Ph: +91 11 26591034(o) Fax: +91 11 2658 2053 Fax: +91 11 2658 2053 Email: [email protected] Email: [email protected]

Puneet Singhal Project Manager AXLR8R Formula Racing Team IIT Delhi, India

+91 9968378792 Email: [email protected]


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CONTACT DETAILS

mailto:[email protected]



FSAE, Indian Institute of Technology, Delhi 14

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