Spirit pitch

SPIRITA Religious and Philosophical magazine for young adults!

Sophie Churlish

SPIRIT

MY CLIENT“

”To meet the needs of The Northern Echo, I have....

•Constructed a commercially viable magazine that will not financially strain the company.• Created a magazine that will fill a gap in the market, where it will be successful.•Undertaken in-depth audience research to ensure my magazine will appeal to my chosen target audience demographic and age range of 16-25 year olds.• made sure all of my articles reflect this.

PCC (press complaints commission)

SPIRIT

AUDIENCE RESEARCH SPIRIT

Target Audience: Young alternatives and students Age: 16 -25 year oldsStatus: Students and young adultsLocation: NationwideGender: Both

GENRE RESEARCHMy Genre: Religion and Philosophy

SPIRIT

Large amount of imagery takes centre stage on front cover

Not many sell lines on front cover, do not

overload reader with information.

Interesting colour scheme, bright and

eye catching

My inspiration

My mock up Professional

Issue basedpolitical

NEWSTATESMAN SPIRIT

Sophisticated language

Serious tone

No opinion

Nohumour

Factual like newspaper

Political

ADBUSTERS SPIRIT

Issue based

Shocking imagery

Image

heavy

Separating fact from opinion

Still philosophical

More opinion in article

PHILOSOPHY NOW SPIRIT

Difficult language

Cant be read by everyone

Concentrates on philosophy only

Must have some knowledge of science or philosophy

MY IDEAS SPIRIT

My contents...

•Adventure: EXPOSED: Arthurs seat•Shock: The Grand old Ghosts of York•Debate: We believe in Angels, do you?•Experiment: Develop the Heart with the Dalia Llama

WHY?MAST HEAD

SEPERATE FACT FROM OPINION

Very feminine font, very unique and funBiblical

imagery

MY IDEAS continued..

SPIRIT

• The font of the body of text•The article•The colour scheme •The layout•Tone of article•Size of writing•Placing of photos

• The kinds of photographs I had• The boxed writing • Font of Heading• Background

EXPERIMENTATION....

MY FINAL IDEA! SPIRIT

Mast head

Main sell line

Banner

Sell lines

Reward for reader

IMAGE

HEAVY

Involving the reader

Draw in the readers and direct them

branding

Encouragement to buy

again

FLAT PLANS1

SPIRIT

HEAD LINE

Separate fact from opinion

Involvement

Getting more from article

More suitable imagery

Bright colour scheme

FLAT PLANS2

SPIRIT

Block font,

large and bold

Real imagery,

from place itself

Quotes to draw

in reader

Unique break out

boxes

Branding for magazine

Invitation to explore

Exciting colour scheme

FLAT PLANS SPIRIT

3Dark, old font with

gothic features

Real imagery of place

Use of outer glow

Invitation to join in

Interesting layout

Banner to inform and remind

VIABILITY RESEARCHExpenditure: £12,681Income: £15,848Overall profit: £3,166

SPIRIT

Expenditurestudio rentallighting kitcamera rentalQE insuranceTravelPropspersonnel

Commercial viability SPIRIT

THANKS FOR LISTENING

ANY QUESTIONS?