Speaking Emoji (amUX presentation)

Speaking EmojiRachel PetersAugust 3, 2016

Speaking Emoji

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/bitmoji

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Why do we use emojis? Where did they come from? What can we learn about people from emojis? What can we learn about content? If people can talk with emojis, can brands? (without it being fake or weird?)

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💪

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🎉

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💪🎉💪🎉

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Why emojis?

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Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid-evolution.html

Emojis “attempt to bridge the difficult gap between what we feel and what we intend and what we say and what we text.”

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😡

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Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine

“Emoji, like all images, allow us to project our own emotions, reactions, and interactions, and perhaps make it even easier to receive and process them.”

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🎉 🍻 🍟

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🔫🍑🔪

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🔫🍑🔪

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🔫🍑🔪

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Any guesses on America’s favorite emojis?

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meat royalty

“female oriented” LGBT

the egg plant 👬 🍆 🍖

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Read more at http://www.huffingtonpost.com/2015/04/22/emoji-report-will-bear-your-soul-to-the-world_n_7116706.html

😂😆😏😋

😀☺😜😊

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Where did emojis come from?

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Hieroglyphics & Rebus Puzzles

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May I see you home my dear?

Hieroglyphics & Rebus Puzzles

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Rebus Puzzles

•Annoying

•For children

•Funny

•Clever

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“(Rebus) actually require a lot of cognitive effort, so they assume a level of playfulness on both the part of the writer and the reader. It’s an inside joke.” -David Crystal, linguist

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Rolling in the Deep - Adele Firework - Katy Perry

People type songs…

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People type books…

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Even the Bible!

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:-)

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Shigetaka Kurita

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On a Mac:Cmd + Ctrl + Space

On a PC:Use Touch Keyboard

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31

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😂

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What can emojis tell us about people?

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92%

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92%

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What can emojis tell us about people?

•Identity matters

•Images are ambiguous

•Emojis can’t replace language

•Sincerity is key

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Identity Matters

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–Alyson Krueger, Forbes contributor

“As much as people love emojis and as big as they’ve gotten, they are still missing a key thing: identity.”

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😂😀😁😆😉😌

😍😎😜😩😳😃

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Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine

“The unspoken message is that emoji are not meant to reflect a black reality or the reality of any person of color, because our realities simply don’t matter enough.”

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“Apple took the easy way out. Instead of creating actual emojis of color, Apple simply allows its users to make white emoji a different color…

These new figures aren’t emoji of color; they’re just white emoji wearing masks.” Washington Post article

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Sexual discrimination

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Sexist emojis?!?

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So I wonder…

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What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in?

So I wonder…

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What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in?

Does a limited set of emojis suggest, even subtly, to young girls that women can only aspire to become brides or Playboy bunnies?

So I wonder…

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#likeagirl

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Read the article: http://mashable.com/2016/07/14/new-awesome-female-emoji/#quMIqaCGemqF

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Michele Baeten, associate brand director and lead Always “Like a Girl” leader at Procter & Gamble

“...we found that 7 out of 10 girls even felt that society limits them, by projecting what they

should or should not do, or be.”

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“If you are too generic, you have no meaning. If you are too realistic, it gets creepy.”

Alyson Krueger, Forbes contributor

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$100million

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Images are ambiguous

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🍑 🍆

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🍑 🍆Food or something more?

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🙏

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🙏Prayer or high five?

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💩

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💩(It means good luck.) What?

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💩Apple vs Android

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Um…

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🍑 🍆

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🔌

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–Adam Sternbergh, nymag.com

“We smile with hearts in our eyes. We cry tears of joy. We say ‘I love you,’ but in a million different ways, each one freighted with the particular meaning we hope fervently to convey, then send them out hopefully, like a smiley face in a bottle, waiting to be received by the exact person it was intended for, and opened up, and understood completely.”

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🍑

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Agree? Support? Like? Love?

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Image source: http://jessiqueen.com/like-favorite-love-icon/

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Emojis can’t replace language

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Read about it at https://techcrunch.com/2016/07/20/swiftkey-officially-unwraps-its-emoji-prediction-app/

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Adam Sternbergh, nymag.com

“This new way will not replace all the old ways, but it can augment them and help us muddle through. In lieu of being able to read each other’s faces when we say these things, we’ve developed these surrogate faces.”

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Sincerity is key

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Let me tell you a story…

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Sincerity matters. People want to feel that you care and that you are sincere in your attempts to help.

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What we can learn about content from emojis

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See them all at http://www.bustle.com/articles/28803-liza-nelsons-emoji-irllol-images-bring-emojis-to-life-in-all-their-ridiculous-glory

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http://www.adweek.com/adfreak/everyone-emoji-bizarre-and-terrifying-french-mcdonalds-ad-166335

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What does it all mean for your

designs? brand? content?customer experience? relationships?

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Identity mattersCreate content for your customers so that they can see themselves in you.

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Images are ambiguousRemember that what you put out there could be misconstrued or given new meaning by your audience . . . and that’s OK.

🍑 🍆

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Emojis can’t replace languageEven the best content can’t replace the conversation between a brand and its customers.

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Sincerity is keyKnow who you are and be that brand.

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Psst… Stickers, giphys, icons - they’re all related, but we only have a half hour.

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A few references

Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid-evolution.html

Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine

Sexist Emoji? Stuff Mom Never Told You podcast. http://www.stuffmomnevertoldyou.com/podcasts/sexist-emoji/

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Want to learn more? Check out my blog post, “Why you should speak emoji” at http://www.launchjourney.com/blog/why-you-should-speak-emoji