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SwiftKey Emoji Report

Jun 01, 2018

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  • 8/9/2019 SwiftKey Emoji Report

    1/19

    SwiftKey Emoji Report

     April 2015

    ONE BILLION EMOJI

    SwiftKey analyzed more than one billion pieces of emoji data across a wide range of categories to

    learn how speakers of 16 dierent lang!ages and regions !se emoji" #he $ndings in this report came

    from an analysis of aggregate SwiftKey %lo!d data o&er a fo!r month period between 'ctober 201(

    and )an!ary 2015* and incl!des both Android and i'S de&ices"

    #his report will analyze lang!ages and lang!age &ariants +eg ,S &s -atin American Spanish. across 60

    emoji categories" #he $rst section identi$es /lang!age leaders for each category* then compares emoji

    !sage between nglish lang!age speakers* sentiment across emoji and lang!ages* and lists the most

    o&erinde3ed emoji for the ,S"

    #his is followed by a breakdown of the more interesting categories* incl!ding a look how the leaders of

    each category compare to the a&erage* &is!al representations of the data* and additional data on other

    categories not yet mentioned"

    4ote as there are o&er 00 emoji* the fre7!ency of any indi&id!al emoji is often small" #he n!mbers

    referenced below +e"g" 0"289. represent how often each emoji is !sed o!t of all emoji !sage"

    Findings of note:

    ● Canadians score highest in emoji categories some may consider to be more American (money,

    raunchy, violent, sports)● French use four times as many heart emoji than other languages, and it’s the only language

    for which a ‘smiley’ is not #

    ● !lowers and plants emoji are used at more than 4X the average rate by Arabic spea"ers

    ● Russian spea"ers use three times as much romantic emoji than the average

    ● Australia’s emoji use characteries it as the land of vice $ indulgence, using double the

    average amount of alcohol%themed emoji, &' more drug emoji than average and leading for

    both jun" food and holiday emoji

    ● Americans lead for a random assortment of emoji $ categories, including s"ulls, birthday ca"e,

    fire, tech, *+, meat and female%oriented emoji

    Background on SwiftKe:

    -wift.ey .eyboard is the /mind%reading/ hit "eyboard app for i0hone and Android "nown for learning

    and predicting your favorite words, phrases and emoji 1 sometimes with creepy accuracy2 -wift.ey

    users have saved nearly two trillion "eystro"es and more than 34,555 years in combined typing time2

    !ounded in ondon in 3556, -wift.ey/s technology is now found on more than 3'57 devices

    worldwide2 earn more at www!swiftke!com!

    "edia ma reach the SwiftKe #R team at $ress%swiftke!com 

    http://www.swiftkey.com/http://www.swiftkey.com/http://www.swiftkey.com/mailto:[email protected]://www.swiftkey.com/mailto:[email protected]

  • 8/9/2019 SwiftKey Emoji Report

    2/19

    &mo'i Re$ort( A$ril )*+,

    -ownload SwiftKe here:

    .AB/& 0F C01.&1.S

    Section 1 %ategory analysis page 2

    Section 2: :i&ersity ; sentiment page 5

    Section 3: %ategory drilldown page

    Section 4: Additional category data page 16

    Section 1: C!E"OR# NL#SIS

    #he emoji data was organized by the 60 categories listed below" !nny ?(" @ets ((" Sports 5(" Caby5" omantic 15" Cody parts 25" @eople ?5" >ood (5" a!nchy 55" Asian food

    6" 'ther 16" >emale 26" Stars ?6" >emaleoriented (6" 'cean creat!res 56" Beat

    E" Bonkeys 1E" Cooze 2E" #ransport ?E" Boons (E" Fnsects 5E" #ools

    " @arty 1" eligio!s 2" Cird ?" r!it (8" :r!gs 58" >ilm

    10" Giolent 20" %old weather ?0"

  • 8/9/2019 SwiftKey Emoji Report

    3/19

    &mo'i Re$ort( A$ril )*+,

    EMOJI C!E"ORIES S +ERCEN! O, LL EMOJI -S"E

    C!E"OR# LE.ERS

    -S En%(i&/ C$n$*$ En%(i&/ )&tr$(i$ En%(i&/ Sp$in Sp$ni&/ -S Sp$ni&/L$tm

    Sp$ni&/

    >emaleoriented

    oyalty#ech

    -DC#Beat

    Giolent

    Cody partsBoney

    Sportsa!nchy

    'cean creat!res

    =oliday

    Bammals Alcohol

    )!nk foodCirds

    %lothing@ets

    @arty Sad faces

    Bonkeys

    Caby

    Br$0i(i$n

    +ort)%)e&e,renc/ !)ri&/ R)&&i$n r$ic M$($y&i$n

    %ats

    eligio!s

    B!sic

    Boons

    =earts

    lowers

    %locks

    Symbols

    Bale

    Stars@lants

    >r!it

    =and gest!res

    >emale

    >!nny

    #ransport

    >arm animals

    4

  • 8/9/2019 SwiftKey Emoji Report

    4/19

    &mo'i Re$ort( A$ril )*+,

    EN"LIS S+EKIN" N!IONS

    I %anada scores highest for interests some might consider more /American* incl!ding g!ns ;

    &iolent emoji +1"529 &s "8E9 a&g.* money +"(E9 &s "259 a&g. and ra!nchy h!mor +"29 &s "

    1(9 a&g."

    I  A!stralias emoji !se seems to characterize it as the land of &ice and ind!lgence* scoring the

    highest for alcohol +twice the a&erage "09 &s "(19 a&g.* dr!gs +E09 more than a&erage "

    1E9 &s "119 a&g.* holidays +609 more than a&erage 1"69 &s 1"19 a&g. and j!nk food

    +nearly twice the a&erage "69 &s "?59 a&g."

    I #he ,K only o&erinde3es for wine in this chart* b!t also stands o!t for its !se of the winking

    face +twice the a&erage 2"19 &s 1"19 a&g." #he Critish also arent a fan of the /&ery American

    peace sign hand gest!re +its !sed less than half as often as the a&erage "229 &s "569 a&g."

    .II.E. B# COMMON LN"-"E

    +,K &s ,S &s %anada &s A!stralia nglish.

    Percentage of total emoji used in each language that represent the various depicted emoji 

    8

  • 8/9/2019 SwiftKey Emoji Report

    5/19

    &mo'i Re$ort( A$ril )*+,

     MERIC 

    America leads the world in

    use of these emo'i

    Section 2: .IERSI!# N. SEN!IMEN!

    EMOJI .IERSI!# 

    Mo&t emoji5&$66y ($n%)$%e& 7t/o&e wit/ t/e i%%e&t emoji 6oc$)($ry8

    I Balaysian is most emojisa&&y top 10 emoji make !p ?E9 of all emoji !sed

    I #!rkish is least sa&&y top 10 emoji make !p 5E9 of all emoji !sed

    I In t/e -S' t/e top 19 emoji m$e )p 49 of $(( emoji )&e*

    SEN!IMEN!

    I  All lang!ages are more positi&e than negati&e +in relation to emoji !se.

    ○ '&erall E09 positi&e* 159 negati&e

    I ,renc/ $re t/e mo&t po&iti6e wit/ ;rench least negati&e at E9

    negati&e

    '

  • 8/9/2019 SwiftKey Emoji Report

    6/19

    &mo'i Re$ort( A$ril )*+,

    EMOJI SEN!IMEN!

    Percentage of total emoji used in each language that represent various emotions

    !op = o6er$(( emoji c$te%orie&:

    1> =appy faces +incl!des winks* kisses* smiles* grins. (592> Sad faces +incl!des sad and angry emoji. 1(9

    3> =earts +incl!des all colors of heart and the broken heart emoji. 12"59

    4> =and gest!res +incl!des th!mbs !p* clapping hands* peace sign* etc. 5"?9

    => omantic +incl!des lipstick kiss mark* lo&e letter* co!ple kissing. 2"(9

    &

  • 8/9/2019 SwiftKey Emoji Report

    7/19

    &mo'i Re$ort( A$ril )*+,

    !O+ ++# ,CES

    Percentage of total emoji used in each language that represent various happy emotions

    !O+ S. ,CES

    Percentage of total emoji used in each language that represent party activities

    9

  • 8/9/2019 SwiftKey Emoji Report

    8/19

    &mo'i Re$ort( A$ril )*+,

    !O+ N. "ES!-RES

    Percentage of total emoji used in each language that represent hand gestures

    Section 3: C!E"OR# .RILL5.O?N

    ER!S

    ● ,renc/ &pe$er& )&e /e$rt emoji more t/$n 4@ t/e $6er$%e' $n* 3@A more t/$n t/e net

    mo&t /e$rt5yD ($n%)$%e == of emojis sent in >rench are hearts + 6& ; in -S En%(i&/ and

    ,S Spanish." >rench is the only lang!age for which the leading emoji category is not happy

    faces"

    :  A&erage 12"59

    : -east Balaysian* ("9

    6

  • 8/9/2019 SwiftKey Emoji Report

    9/19

    &mo'i Re$ort( A$ril )*+,

    ++# ,CE 6& ER! EMOJI

    Percentage of total emoji used in each language that represent happy faces or hearts

     L"B!

    ●  meric$n& )&e L"B! emoji 39 more t/$n t/e $6er$%e' wit/ >13 of $(( emoji& &ent one

    of eit/er $ r$inow' men /o(*in% /$n*& or women /o(*in% /$n*&> #he ,S is followed by%anada +also "1?9 ro!nded. ; Balaysian +"129.

    :  A&erage "109"

    : -east Gietnamese "029 and >rench at "0?9

    ROMNCE

    ● R)&&i$n &pe$er& )&e 3@ $& m)c/ rom$ntic emoji + kiss mark* lo&e letter* co!ple kissing. 

    t/$n t/e $6er$%e* and nearly twice as m!ch as any other lang!age* with E9 of all emoji

    /romantic"

    :  A&erage 2>3F

     RELI"IO-S

    ● Br$0i(i$nD& )&e of +

  • 8/9/2019 SwiftKey Emoji Report

    10/19

    &mo'i Re$ort( A$ril )*+,

    : ,S Spanish* -atin American Spanish and -S En%(i&/ )&e re(i%io)& emoji /$(f $&

    m)c/ $& Br$0i(i$n&* at "529* "509 and 509 of the time* respecti&ely"

     RO#L!# 

    ●  meric$n En%(i&/ emoji )&er& $re more t/$n twice $& roy$(D 7crownGprince&& emoji8 $&

    -K En%(i&/ emoji )&er&' $n* ne$r(y twice t/e $6er$%e wit/ >2F>

    :  A&erage "169

    : ,K is at "129

    SLEE+

    ● M$($y&i$n& $ppe$r to e twice $& &(eepy $& t/e re&t of )&' )&in% &(eep emoji more t/$n

    2@ t/e $6er$%e at 1"(9 of all emoji sent"

    :  A&erage "609: -S i& &(i%/t(y &(eepier t/$n $6er$%e $t >rench and !ssian with "209 and "2E9* respecti&ely

    CLO!IN"

    ●  )&tr$(i$ !ses clothing emoji nearly twice the a&erage rate with "(E9

    :  A&erage "259

    :  r$ic $n* ietn$me&e &pe$er& )&e iini emoji more t/$n 3@ $& m)c/ as

    other lang!ages* both at "1(9* &s "0(9 a&g 7-S i& >9=8>

     .R-"S

    ●  )&tr$(i$n En%(i&/ &pe$er& )&e *r)% emoji 7inc(> ci%$rette&8  moji incl!de g!n* knife* p!nching $st* $re* e3plosion*

    sk!ll* bomb"

    :  A&erage "8E9

    : -S i& =9 /i%/er t/$n $6er$%e $t 1>4;

    5

  • 8/9/2019 SwiftKey Emoji Report

    11/19

    &mo'i Re$ort( A$ril )*+,

    : -east Derman* "(69

    : -S i& H1 for t/e &)(( emoji 7>29 6& >9 $6er$%e8 $n* re emoji 7>3; 6& >1

    $6er$%e8

     LCOOL

    ●  )&tr$(i$ )&e& *o)(e t/e $6er$%e $mo)nt of $(co/o(5t/eme* emoji' wit/ >;9 of tot$(

    )&$%e eit/er eer' wine' or coct$i( emoji>

    :  A&erage "(19

    : -S i& &(i%/t(y /i%/er t/$n $6er$%e $t >=9

    : -east #!rkish with "089 and Arabic with "119

    : Crazil and ,S Spanish are the N1 in beer +emoji. cons!mption* with "?89 each

     LCOOL EMOJI

    Percentage of total emoji used in each language that represent alcohol 

     ME!

    ● !/e -S i& twice $& me$ty in it& emoji )&$%e' wit/ *o)(e t/e $6er$%e 7>128  

    :  A&erage "069

    : -east >rench at "029

  • 8/9/2019 SwiftKey Emoji Report

    12/19

    &mo'i Re$ort( A$ril )*+,

     J-NK ,OO.

    ●  )&tr$(i$ )&e& ne$r(y twice $& m)c/ j)n foo* emoji $& $ny ot/er ($n%)$%e' wit/ > #he most pop!lar A!stralian j!nk food emoji by far

    is the lollipop* !sing 5M as many lollipops than the a&erage +"159 &s an a&erage of "0?9.":  A&g "?59

    : -S i& &(i%/t(y /i%/er t/$n $6er$%e $t >=2

    : -east O "2?9 Derman* Arabic and #!rkish

    : %anada really lo&es pizza* as they !se more than do!ble the a&erage

    : !/e -SD mo&t pop)($r j)n foo* emoji i& $(&o pi00$ $t >19

    : +4on j!nk food emoji. %anada and A!stralia !se the coee emoji more than all other

    lang!ages* with "089 +more than do!ble the a&erage. 

    < -S i& &(i%/t(y /i%/er t/$n $6er$%e for coee emoji' $t >9;

    <  A&erage "059

    < -east >rench* ,S Spanish and Gietnamese with 129

    J-NK ,OO.

    Percentage of total emoji used in each language that represent junk food 

     R-NC# 

    ● C$n$*i$n& $re twice $& r$)nc/y $& $(( ot/er ($n%)$%e&' $ccor*in% to emoji> #hey !se 2M

    as many +"29. ra!nchy h!mor emoji +banana* raised $st* eggplant* peach* cherries* %ancer

    astrological symbol ."

    :  A&erage "1(9

    3

  • 8/9/2019 SwiftKey Emoji Report

    13/19

    &mo'i Re$ort( A$ril )*+,

    : -S i& r$)nc/ier t/$n $6er$%e $t >23

    : Gietnamese and >rench are half as ra!nchy as the a&erage

    : -S En%(i&/ &pe$er& $re t/e top )&er& of t/e e%%p($nt emoji 7more t/$n *o)(e

    t/e $6er$%e r$te 5 >9= 6& >92 $6%8

    < Ftalians !se the banana most +"119 &s "059 a&g.

    : -atin American Spanish is the top !ser of the /raised $st emoji

    R-NC# 

     ,-NN# 

    ● >!nny emoji +farts and poop. are !sed by M$($y&i$n &pe$er& $t ne$r(y *o)(e t/e $6er$%e

    r$te> 7>

  • 8/9/2019 SwiftKey Emoji Report

    14/19

    &mo'i Re$ort( A$ril )*+,

    +R!# 

    ● Sp$in Sp$ni&/ &pe$er& )&e p$rty timeD emoji 2 more often t/$n t/e $6er$%e * 2"29 of

    the time"

    :  A&erage 1"69*: -S i& /i%/er t/$n $6er$%e in p$rty emoji )&e 5 1>F1

    : -east >rench* "69

    : -S i& H1 for irt/*$y c$e wit/ >3 >28

    :  Arabic !ses (M as many /dancing lady in red dress emoji +which is a )ohn #ra&oltalike

    character in Android emoji. as other lang!agesL "E89 +a&g is "19.

    +R!# EMOJI

    Percentage of total emoji used in each language that represent party activities

     S+OR!S

    ● C$n$*$ i& ne$r(y 3@ $& &porty in it& emoji )&$%e t/$n $6er$%e' wit/ >3F of $(( emoji

    referencin% &port& or $cti6ity> 

    :  A&erage "1(9

    : -S )&e& &port& emoji $t twice t/e $6er$%e r$te 5 >2

    : -east Gietnamese +EM lower than a&erage. "029

    : -S )&e& t/e $&et$(( more t/$n $ny ot/er ($n%)$%e 5 >9

    8

  • 8/9/2019 SwiftKey Emoji Report

    15/19

    &mo'i Re$ort( A$ril )*+,

    : #he most common sports emoji for C$n$*$ i& cyc(in% wit/ >191

    7-S i& $6er$%e in ie emoji )&e* wit/ >18

    : Balaysian !ses the soccer ball ?M more than other lang!ages +"159* ne3t highest is

    -atin American Spanish with "9* a&g is 59.

    MONE# 

    ● C$n$*i$n& )&e money5re($te* emoji ne$r(y twice $& m)c/ $& ot/er ($n%)$%e& +"(E9 of

    the time."

    :  A&erage "259

    : -S i& $(&o /i%/er t/$n $6er$%e wit/ it& money emoji )&e wit/ >4=

    : -east Derman and >rench are tied at "129 each

    !EC

    ● !/e -S )&e& =9 more tec/ emoji t/$n t/e $6er$%e wit/ >1= of $(( emoji& &ent:  A&erage 109

    :  A!stralia follows the ,S closely

    : -east Derman "E9

      +LN!S ,LO?ERS

    ● ,(ower& $n* p($nt& emoji $re )&e* more t/$n 4@ t/e $6er$%e r$te y r$ic &pe$er&

    with ("1(9 of all emoji sent"

    :  A&erage "89

    : -S i& e(ow $6er$%e in it& )&e of or$ emoji wit/ >=

    : In r$ic' t/e f$6orite ower i& t/e ro&e 5 y ,R 5 $t ne$r(y ;@ t/e $6er$%e r$te 5 +2"2?9 of all emojis.* &s an a&erage of "29

    : @lants r$ic& )&e 4@ t/e $6er$%e $mo)nt of p($nt emoji +1"09 of all emoji sent*

    &s "269 a&erage* -S i& >348

    < #he spro!t is the most pop!lar plant +8M a&g !se.* followed by the palm tree

    +("6M a&erage !se.

     O! ?E!ER

    ●  r$ic &pe$er& )&e 2G3 more &)nG/ot we$t/er emoji t/$n ot/er ($n%)$%e& 7>2=8

    :  A&erage "159

    : >ollowed closely by A!stralia +"259. and Crazilian @ort!g!ese +"2?9.

    : -S i& j)&t $o)t $6er$%e in it& /ot we$t/er emoji )&$%e $t >1;98

    :  A&erage "?9 a&g

    '

  • 8/9/2019 SwiftKey Emoji Report

    16/19

    &mo'i Re$ort( A$ril )*+,

    : -east Crazilian +"1(9.

    : -S i& &(i%/t(y $o6e $6er$%e in it& /ot we$t/er emoji )&e 5 >=2

    ?E!ER EMOJI

    Percentage of total emoji used in each language that represent weather 

    Section 4: ..I!IONL C!E"OR# .! 

    +EO+LE

    ● Bost &tereotypic$((y fem$(e5oriente* emoji +lipstick* high heels* pink bow* manic!re* etc. is

    !sed by the ,S at 0"289L o&erall a&erage is "209

    : -east are Ftalian and Derman at 0"1?9

    ● Bost /$ppy f$ce&  #!rkish at 60"19 followed by !ssian at 52"89" #he least happy faces

    were Balaysian at ?8"E9 and -A Spanish at (0"9

    : Sp$in Sp$ni&/ )&e& t/e f$ce5(owin%5$5i&& emoji &i%nic$nt(y more t/$n $6er$%e

    711>9F 6& >33 $6%8

    : %anada nglish* at 1"69* o&erinde3es for the whistling face +a&g of "(09."

    :  ietn$me&e &core& 6ery /i%/ for t/e %rim$cin% f$ce' or $ww$r* %rin emoji  7>;4 6& 1>F $6%8

    &

  • 8/9/2019 SwiftKey Emoji Report

    17/19

    &mo'i Re$ort( A$ril )*+,

    : ,S !ses happy faces (69 of the time &s a ((9 o&erall a&g

    ● Bore &$* f$ce& are !sed by ,S Spanish speakers with 21"89 and -A Spanish at 20"69" #he

    least sad faces are >rench at 6"(9 and Derman at 8"19

    : ,S !ses sad faces 1?"89 of the time* o&erall a&g is 1("?9

    ● Bost /$n* %e&t)re&  Balaysian wins with 10"59 &s 5"?9 a&gL least is >rench at 2"69 and

    #!rkish at ?"19L ,S is 5"29

    : M$($y&i$n (o6e& t/e t/)m& )p 5 )&in% it =>rench O "?89* a&erage "189

    : !/e 6$&t m$jority of t/e ,renc/ we**in% emoji )&e* $re t/e *i$mon* $n* *i$mon*

    rin% emoji& 7>3

  • 8/9/2019 SwiftKey Emoji Report

    18/19

    &mo'i Re$ort( A$ril )*+,

    : Gietnamese lowest at "109L ,S is "259

    N!-RE

    ● Bost 7c$rtoon8 c$t emoji Crazil leads signi$cantly with 2"219

    : ,S is "6?9* Derman is "?69

    ● Bost fr)it emoji Arabic is top with "(?9* &s a&g of "1E9

    : Gietnam is least with "069"

    : ,S is "19

    : !ssian lo&es oranges and A!stralians lo&e strawberries and watermelon

    ● Bost moon emoji Crazil with "569 &s "189 a&g

    :  $&t m$jority of Br$0i(D& moon emoji i& t/e *$rG($c moon 7>3= 6& >13 $6%8

    ● Bost &t$r emoji Arabic wins with "589 &s "?09 a&g

    ● Bost pet& emoji A!stralia with "?9* a&erage is "229

    : >ollowed by %anada at "?69L ,S is at "?09 +lowest #!rkish O"119.

    : %anada lo&es +realistic. cats the most "0E9 &s "029 a&g

    ● Bost in&ect emoji Arabic leads with "269* a&erage is "129

    :  nt& were y f$r t/e mo&t common(y )&e* in&ect in r$ic wit/ >19 6& >92 $6%

    : ,S is "129L lowest is Gietnamese with "0?9

    ● Bost oce$n cre$t)re& emoji %anada with "2?9 &s "1(9 a&g* least is >rench at "0E9: %anada partic!larly lo&es octop!s with "069* &s "029 a&g

    ● Bost f$rm $nim$(&  "59 BalaysiaL "229 ,S and #!rkish is lowest at "119.L "269 is a&erage

    : Bost of Balaysians farm emoji !sed are pigs +"(19. &s "169 a&gL they also !se a lot of

    rams

    ● Bost m$mm$(&  A!stralian wins with "E9 &s "59 a&g* the rabbit emoji being the most

    common with "089 &s "0(9 a&g

    : "erm$n& (e$* for mice wit/ >9; 76& >93 $6%8' r$ic win& for c$me( wit/ >9=

    76& >91 $6%8: #he most commonly !sed mammal emoji in the ,S is the bear  at "069 &s "059 a&g

    ● Bost o)ter &p$ce emoji %anada leads at "169* and most of this is the alien face emoji at "

    09 +a&g for all o!ter space emoji is "09.

    : ,S is "119

    ● Bost repti(e& $mp/ii$n&  Balaysian leads at "?09 &s "159 a&g* lowest is >rench O "069

    6

  • 8/9/2019 SwiftKey Emoji Report

    19/19

    &mo'i Re$ort( A$ril )*+,

    : Balaysia has the most frogs and t!rtles

    : %anada has the most snakes

    : ,S is "209

    2ow this research was conducted

    hese findings were ta"en from the -wift.ey =loud database, which we occasionally analye to identify

    aggregate, anonymied trends about how people use words % and emoji2 his also helps ma"e sure our

    predictions are as accurate and personalied as possible2 >ou can learn more about our data and

    -wift.ey =loud here2

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