Speak with Executive Presence with Executive... · · 2012-02-22What is Executive Presence? Your ability to articulate change and make things happen with the willing support of

Speak with Executive Presence

Express yourself effectively and connect with your executives

Copyright 2012 Warwick John Fahy

Wednesday, 22 February 2012

The average recall 24 hours after a typical presentation

<10%

35%

29%

11%

10%

8%7%


before we start


Walk Your Talk


My promise

Not boring theory

No long lectures

Practical tools that work

Top Tip Reminders

Relevant examples


Learning Mindset

Be playfulKnowing is not Doing

Help a friend


“You don’t learn by doing, You learn by re-doing.”

Thiagi,Warwick’s mentor


“Can we start now?”

Jyrki Katainen


What is Executive Presence?

Your ability to articulate change and

make things happen with

the willing support of other people


Who needs it?



Key Messages

Slice your content to make it flexible

Then, vary your approach to keep their interest

First, stimulate executive’s attention span


Part 1.0


How do you get an executive’s attention?

Core Message


Executive AttentionAttention is like cash...

...you can only use it to pay for one thing. Wednesday, 22 February 2012

Executive Attention

Things that distract people from listening


Executive Attention



Executive Attention


Being Online

Physical Pain

Thinking about something else


BUT...

MUTTA...但是...


Executive Attention

Most presenters don’t help themselves

No clear message


Executive AttentionMost presenters don’t help

themselvesNo clear message

Dump Data..without ConnectingWednesday, 22 February 2012

Executive AttentionMost presenters don’t help

themselvesNo clear message

Dump Data..without Connecting

Source: Yangliu Design

Doesn’t get to the pointWednesday, 22 February 2012

Executive Attention


No clear message Dumps Data Avoids the point


Executive Attention


No clear message Dumps Data Avoids the point


So what can you do?


Create Your Connection

Content is King and Connection is Queen.

Connection comes before interest.

Interest comes before understanding.


Make an Eye Connection





Plug into your AudienceWednesday, 22 February 2012

Connecting Questions




So?So what?So what's in it for me?So what this means for you is...This is important to you because...So what does this mean for you? Well, it means....Why is this relevant? This is relevant to you

because...



The presenter

shapes the

meaningWednesday, 22 February 2012

Quick Exercise



What’s the point?


The learning points:

Make frequent eye contact

To stimulate attentionWednesday, 22 February 2012


Connecting questions shape the meaning

To stimulate attention




Connecting questions shape the meaning

Mix it up. Don’t be predictable

To stimulate attention



Executive AttentionOther tips for Stimulating Attention:1. Variety2. Visual wordplay3. Billboard Slides4. Change in pacing5. Building to a climax6. Creating curiosity



How do you keep an executive’s interest?


Vary your Message to Keep Interest

Core Message


Executive Interest

What’s your message?




Virginia Rometty







The One Minute Presenter Book


Articulate your Big Idea

Quick Exercise


Half Life

I enable senior executives in China to influence their key stakeholders and get better results faster.

Introduce your “purpose” to 2 other people in exactly 16 words


8 words

Fun learning experiences

combining practical tools & audience input

Share with somebody one [unique] benefit that your audience [clients] get from working with you in exactly 8 words


4 words

Walk your Talk, please

What's your life motto in exactly 4 words




What’s the point?


Time keep. Be shorter than expected.

To keep interest



Time keep.Be shorter than expected.

Express your big idea in 8 and 16 words

To keep interest



Time keep. Be shorter than expected.

Express your big idea in 8 and 16 words

Start and end with your key message

To keep interest



Executive Interest

Other tips for Keeping Interest:1. Taking questions along the way2. Mixed visual media (video, pictures)3. Make it super relevant4. Enthusiastic delivery


Part 3.0


Core Message

It's not what you say, it's how you arrange it!


Warwick's Think Quick Structure



Effective vs Ineffective

What makes a presentation ineffective?


Why Slice?


Who needs it?

The Presenter The AudienceThe Content

Turn to the person next to you and ask them: 30 seconds


Is your presentation flexible?

3→9→27Wednesday, 22 February 2012

3->9->27

I

2

3


How Slice?



Clarity of Message


Clarity of MessageSteve Jobs


Structure


Structure

Virginia Rometty


1-2-3

“My first point is...”

“Moving onto my second idea..”

Finally, I would like to say..”

I

2

3


Time

“In the 1980s,...”

“But in the 1990s,..”

“I think 10 years from now,..”

I

2

3


I

2

3

I say. You say. He says

“I think...”

“On the other hand, my friend believes..”

“An expert report says..”


Quick Exercise

With a partner, think about different ways you can slice your presentation.

Write down two or three variations for the same topic3 minute

Bonus question: How would you signal the opening of each section or

module of your newly sliced presentation?Wednesday, 22 February 2012


What’s the point?



Use the Rule of 3

For flexible contentWednesday, 22 February 2012

Use the Rule of 3

Slice your content into slices

For flexible content



Signal each new section

Use the Rule of 3

Slice your content into slices

For flexible content



before we end

Copy of the slidesWrite “PPT” on your business card

Article10 Warning Signs Your Executive Needs to Develop Better Executive Presence


before we end

Supporting managers and executives

Write “ESS” on your business card:

For Executive Strategy Session


before we end

RMB150

3-in-1 pack booklets

RMB100


Wht dd w lrn tdy?


What did we learn today?


The best executives have presence

Connect

Eye contact

Use connecting questions

Engage

Share your big ideaSlice

3-9-27

Slice the cake


Try this...

Pick a Rule of 3

Use it to prepare your next presentation


“Never speak to the feet while the head is alive.”- Irish proverb


More resources

thewarwick

52 Free Tips at www.warwickjohnfahy.com

My blog on Business Presenting:www.oneminutepresenter.com


http://www.oneminutepresenter.com

http://www.oneminutepresenter.com

Contact Warwick:Office: 021 6101 0486

Email: [email protected]


Speak with Executive Presence with Executive... · · 2012-02-22What is Executive Presence? Your ability to articulate change and make things happen with the willing support of

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