Executive presence for marketing indaba pdf

LYNN BAKER

DEVELOPING THEX-FACTORIN BUSINESS

Impressions we make&Perceptions others receive

It’s all about developing professional credibility

Everything we do impacts perception

CHARACTERISTICS

confidence

charismatic

composure

optimistic

authentic

humility

strong values

BEHAVIOURS

Impeccable appearance

Respect themselves and others

Value and develop people

Excellent Communicators

Powerful personal brands

High levels of energy / charisma

3 Enemies of Executive Presence

arrogancegreed

ego

What they do differently

Hard skills=15%

Soft skills

85%

100%success

(Quantifiable)Accounting

FinanceTechnicalComputer

(Unmeasurable)Social skillsCommunicationValuesBehaviourAttitudeImage

Source – Carnegie Foundation & Stanford University

Hard Skills

20 – 30 years

Management

Hard Skills

Soft skills

30 – 40 years

Leadership

Hard Skills

40 – 60 years

Soft skills

How do you get Executive Presence

Impression Management(How others see Us / Credibility)

Emotional & Social Intelligence(How we behave & interact with others)

Self Perception

(Core Confidence)(How we feel about

ourselves)

3Dimensions of Presence

EMOTIONAL & SOCIALINTELLIGENCE

Self Awareness

SelfManagement

SocialAwareness

RelationshipManagement

REFERENCE – DANIEL GOLEMAN

Emotional Intelligence

IQ

EQ

Origins of Emotionally Intelligent behaviour

REFERENCE – DANIEL GOLEMAN & HAY GROUP SOUTH AFRICA

Impression Management

CREATE A POWERFUL PERSONAL BRAND

Personal Brand Company Brand

Position Yourself as a Thought Leader

NETWORK - PUT YOURSELF OUT THERE BUSINESS SAVVY

professional image

image creates lasting impressions

you are being judged……

Professional dress increases perception of authority

Dress one notch up from those you are meeting

Professional casual

Psychology of colour

The darker the colour the greater the perception of authority

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Black Grey

The darker the colour the greater the perception of authority

ProfessionalFormalApproachableWisdomDignified

Negative….BoringRigid

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Power, energy, determination, authority

StrongAuthoritativeDominantControlledSophisticated

Psychology of colour

PowerEnergyPassionDriveDeterminationCourage(Lust)

+

Hues of BlueNavy Blue

ConfidentTrustworthyHonestReliableIntegrityResponsibility__________CalmingReduces tension

Psychology of colour

OpenSelf-sufficientAmbitiousDeterminedControlled

psychology of colour

Barack Obama 2008

psychology of colour

Barack Obama 2012

body language

Lower Power Pose High Power Pose

Power posture

Increase presence by slowing down

Increase credibility with composure

COMMUNICATION

communication - active listening

vocal Image

PUBLIC SPEAKING

Comma = ½ second pause

Full stop = 1 second pause

Power of Pausing – slow vocal pace

GRAVITAS 6

GRAVITAS

Poise under Pressure

Conscious leadership – E E E

Strong value system

Strategic vision

Democratic not dogmatic

Public Speaking excellence

I will be honest with you (Demonstrating values)

I will listen to you, even when we disagree (Empathy)

I ask you to join in the remaking of the nation (Engagement)

This cannot happen without you (Empowerment)

Lets look after ourselves and each other (Compassion)

referent power

CHARISMA

* Magnetic energy

* Optimistic

* Enthusiasm

* Positive attitude

* Humility

LYNN BAKERwww.executivepresence.co.za

THANK YOU