1 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: SEPTEMBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: SEPTEMBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS
PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS
2
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Southeast Asia B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
Southeast Asia
Indonesia, Thailand, Malaysia, Philippines, Vietnam, Singapore
English
PDF & PowerPoint
125
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QUESTIONS
ANSWERED
IN THIS REPORT
How does B2C E-Commerce evolve in Southeast Asia and what are its prospects?
Which countries have the lead in B2C E-Commerce in Southeast Asia?
What are some important characteristics and differences between the online retail markets in this
sub-region?
Which B2C E-Commerce trends are prominent across the Southeast Asian markets?
Who are the major E-Commerce market players in the countries of Southeast Asia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
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B2C E-COMMERCE BOOMING ACROSS SOUTHEAST ASIA
B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to
maintain double-digit growth rates for the next several years. While Singapore established
itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely
to take over this position due to increasing Internet and online shopper penetration within
its vast population. Indonesia is predicted to account for more than a third of overall B2C
E-Commerce sales in Southeast Asia in the next three years.
Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in
terms of number of Internet users. However, only Singapore’s online market can be
perceived as relatively advanced, with well-developed infrastructure and high Internet
penetration, while other Southeast Asian markets can still expect robust growth through
new Internet users and online shoppers, as well as infrastructure improvement.
Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and
the Philippines, currently account for less than a 1% share of domestic retail sales and
thus have a great room for growth. Along with an increase in Internet penetration,
strengthening trust in online payments, development of delivery infrastructure and E-
Commerce regulation will boost B2C E-Commerce growth. The leading trends in online
retail across Southeast Asia include mobile and cross-border online shopping. In
Indonesia, for example, mobile phones were used by the majority of Internet users to go
online in 2014, and were furthermore the devices most used by online shoppers to make
purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases
were reported to come from cross-border sales last year.
Some of the major regional players in the E-Commerce space in Southeast Asia
include online retailer and marketplace Lazada, online classifieds platform OLX and online
clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com,
Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast
Asian countries.
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
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MANAGEMENT SUMMARY
REGIONAL
B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 & 2019f
B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f
Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult
Internet Users, May 2014
Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 –
2018f
Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 -
2018f
Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,
by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014
Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of
Respondents, 2012 – 2014
Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,
incl. Countries in Southeast Asia, April 2015
Internet Penetration in Southeast Asia, by Country, in % of Population, 2014
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013
Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of
Online Shoppers, Q1 2014
Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by
Country, 2014/Q1 2015
Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of
Smartphone Users, 2014/Q1 2015
Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014
Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by
Country, Compared to Global Average, in % of Internet Users, Q1 2014
SINGAPORE
3.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
3.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
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TABLE OF CONTENTS (1 OF 7)
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SINGAPORE (Cont.)
3.3 SALES & SHARES
B2C E-Commerce Sales, in SGD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
3.4 USERS & SHOPPERS
Internet Penetration, in % of Households, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2009 – 2013
3.5 PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.6 PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.7 DELIVERY
Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.8 PLAYERS
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, July 2015
INDONESIA
4.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
4.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
Overview of B2C E-Commerce Regulatory Trends, August 2015
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 7)
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INDONESIA (Cont.)
4.3 SALES & SHARES
B2C E-Commerce Sales, in USD million, 2009 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
4.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
Online Shopper Penetration, in % of Internet Users, 2013 - 2018f
4.5 PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2014
4.6 PAYMENT
Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
4.7 DELIVERY
Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers,
2014
4.8 PLAYERS
E-Commerce Player Overview, August 2015
E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, July 2015
MALAYSIA
5.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
5.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (3 OF 7)
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MALAYSIA (Cont.)
5.3 SALES & SHARES
B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
5.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users,
2013
5.5 PRODUCTS
Product Purchased Online, in % of Online Shoppers, 2013
5.6 PAYMENT
Online Payment Overview, August 2015
5.7 DELIVERY
Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet
Users Who Do Not Purchase Online, 2013
5.8 PLAYERS
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
THAILAND
6.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
6.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers,
January 2015
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (4 OF 7)
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THAILAND (Cont.)
6.3 SALES & SHARES
B2C E-Commerce Sales, in USD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
6.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
6.5 PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, May 2015
6.6 PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
6.7 DELIVERY
Methods Used in Online Shopping, in % of Online Shoppers, May 2015
6.8 PLAYERS
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
PHILIPPINES
7.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
7.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users,
June 2014
Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local
and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (5 OF 7)
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PHILIPPINES (Cont.)
7.3 SALES & SHARES
E-Commerce Sales, USD billion, 2014 & 2015f
B2C E-Commerce Share of Total Retail Sales, in %, 2014
7.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
7.5 PRODUCTS
Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1
2014
7.6 PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
7.7 DELIVERY
Overview of B2C E-Commerce Delivery, August 2015
7.8 PLAYERS
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
VIETNAM
8.1 OVERVIEW
B2C E-Commerce Overview and International Comparisons, August 2015
8.2 TRENDS
B2C E-Commerce Trends Overview, August 2015
Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook,
December 2014
Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (6 OF 7)
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VIETNAM (Cont.)
8.3 SALES & SHARES
B2C E-Commerce Sales, in USD billion, 2013 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2014
B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
8.4 USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 – 2014