LATIN AMERICA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: NOVEMBER 2018 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS
16
Embed
LATIN AMERICA B2C E-COMMERCE MARKET 2018 · page charts latin america b2c e-commerce market 2018 publication date: november 2018 page 2 general information i page 3 key findings i
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
LATIN AMERICA B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: NOVEMBER 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Latin America B2C E-Commerce Market 2018
Report
B2C E-Commerce
Latin America
Brazil, Argentina, Mexico, Colombia
English
PDF & PowerPoint
121
PRICES* Single User License:
Site License:
Global Site License:
€ 1,950 (exc. VAT)
€ 2,925 (exc. VAT)
€ 3,900 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
What is the size and the growth projections for B2C E-Commerce sales in Latin American countries?
Which important market trends affect the development of online retail in Latin America?
Which countries are leading in the region in terms of online sales and growth rate?
What are the preferred product categories and payment options of Latin American online
shoppers?
Who are the leading B2C E-Commerce market players in Argentina, Brazil, Mexico and Colombia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
LATIN AMERICA B2C E-COMMERCE MARKET 2018
M-COMMERCE DRIVES B2C E-COMMERCE GROWTH IN LATIN AMERICA
B2C E-Commerce in Latin America is still in the early stages of development, as online
retail sales volume of the region is among the lowest in the world. Growth potential exists
due to the high adoption of global E-Commerce trends, such as M-Commerce, cross-border
online shopping and omnichannel shopping. For example, M-Commerce in Latin America is
projected to grow faster than overall online retail sales due to increasing smartphone
penetration and mobile payment adoption.
E-commerce in Brazil continues to show positive growth and remains the largest
online retail market in Latin America. Despite a declining M-Commerce growth rate, mobile
transactions accounted for almost one-third of total online transactions last year. Brazilian
consumers mainly use mobile devices for researching products, as in 2017 the average
conversion rate on mobile was two times lower than on computer. Among the most
purchased categories via mobile devices are the low value products such as “clothes” and
“prepared food” and higher value “electronics”.
Mobile commerce, with a double-digit growth rate, is also a strong trend in Argentina,
where a fourth of online shoppers made their latest purchase via smartphone last year. The
MercadoLibre app was the most used shopping app in terms of number of orders received
in February 2018, followed by the Wish and Alipexpress apps. In Mexico and Colombia, M-
Commerce growth is driven by a high smartphone Internet user penetration, which is
almost two times higher than the laptop Internet user penetration.
Although the region has shown recent impressive results in M-Commerce, concerns
about transaction security, sharing of personal data, and delays in delivery or other
shipment issues remain the top barriers inhibiting the growth of E-Commerce in Latin
America.
LATIN AMERICA B2C E-COMMERCE MARKET 2018
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMAPRISON
Breakdown of Global Retail E-Commerce Sales by Regions, incl. Latin America, in %, 2017
B2C E-Commerce Sales, by Desktop, Mobile and Total, in USD billion, and CAGR, in %, 2017 - 2022f
Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2017
B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2017 & 2020f, and CAGR, in %, 2017-
2020f
E-Commerce Penetration in Selected Countries in Latin America, in % Total Retail Sales, 2018f
Year-on-Year E-Commerce Sales Growth in Selected Countries in Latin America, in %, 2017 vs. 2016 and 2018f vs.
2017
Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %,
2016 - 2021f
Online Shopper Penetration, in % of Internet Users, by Region, 2017e
Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked
Online Shoppers, by Selected Countries, 2017
Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018
BRAZIL
3.1. OVERVIEW
B2C E-Commerce Market Overview, October 2018
3.2. TRENDS
Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions,
Q1 2017 & Q1 2018
B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017
Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil,
2016 & 2017
Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, 2017
LATIN AMERICA B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (1 OF 5)
2
4
1
3
5
5
BRAZIL (CONT.)
3.3. SALES & SHARES
B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 – 2018e
B2C E-Commerce Sales Forecasts, by 4 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %,
2015 - 2022f
E-Commerce Share of Retail Sales, in %, 2018f
E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
3.4. USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2017 & 2022f
Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2017
3.5. PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, May 2018
Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2017
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2021f
3.6. PAYMENT
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval
Rate by Payment Method, in %, 2017
Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
3.7. DELIVERY
Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q2 2016 –
Q2 2018
Logistics Services Used, in % of Online Retailers, 2015 & 2017e
Top 10 Factors Influencing Where to Make an Online Purchase, incl. Delivery-Related, in % of Online Shoppers, May
2018
3.8. PLAYERS
Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018
E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce
Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2016
ARGENTINA
4.1. OVERVIEW
B2C E-Commerce Overview and International Comparisons, October 2018
3
LATIN AMERICA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 5)
4
6
6
ARGENTINA (CONT.)
4.2. TRENDS
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
Cross-Border Online Shopper Penetration, in %, May 2018
Top 3 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
4.3. SALES & SHARES
Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2017
Retail E-Commerce Sales, in ARS billion, 2008 - 2017
B2C E-Commerce Share of Total Retail Sales, in %, 2017
4.4. USERS & SHOPPERS
Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4
2016 & Q4 2017
Online Shopper Penetration, in % of Internet Users, in %, 2008 - 2017
Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016 & 2017
Top 5 Motivations to Purchase Online, in % of Online Shoppers, 2017
Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2016 & 2017
4.5. PRODUCTS
B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2017
4.6. PAYMENT
Breakdown of E-Commerce Sales by Payment Methods, in %, 2016 & 2017
4.7. DELIVERY
Breakdown of Delivery Methods Used in E-Commerce, in % Deliveries, 2016 & 2017
Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2016 & 2017
4.8. PLAYERS
Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
Top 4 E-Commerce Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Argentina’s Share of Total
Visits on Desktop, in %, September 2018
MEXICO
5.1. OVERVIEW
B2C E-Commerce Market Overview, October 2018
LATIN AMERICA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (3 OF 5)
4
5
7
7
MEXICO (CONT.)
5.2. TRENDS
Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users,
May 2016 & May 2017
Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
Omnichannel Shopping Behavior, in % of Internet Users, July 2018
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017
Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 &
2017
Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2017