SOSMED REPORT MARCH 2016

SOCIAL MEDIAMONTHLY REPORT

MARCH | 2016

FANPAGE CIAYO!

FANPAGE OVERVIEW

Our content reached 2.356.974 users

We have 54.116 fans! (March KPI: 38.000)

Averaging about 7970 interactions per post (86,7% of previous month)

FAN PAGE PERFORMANCE

According from previous month, CAIYO get better impression, reach, and engagement.

FEBRUARY MARCH

99.345.086Impressions

5.052.883Engaged

50.806.404Reach

49.295.094Impressions

2.303.491Engaged

28.885.653Reach

POST PERFORMANCE

According from previous month, CAIYO get better impression, reach, and engagement.

FEBRUARY MARCH

3.147.131Impressions

286.926Engaged

2.356.974Reach

1.627.318Impressions

81.119Engaged

1.365.045Reach

FAN GROWTH

Fan continued to grow in March and

increased to 21,537 new likes.

DEMOGRAPHIC - Age and Gender

CIAYO audience is in line with target audience as most of our engaged audience were those around 18-24y.o.

DEMOGRAPHIC - Location and Time

Most of CIAYO fans are located in Indonesia especially at Jakarta and use Indonesian language. The highest online time of all fans of CIAYO in

March occurs on Sunday at 7pm - 8pm.

FANPAGE POST REACH

This table shows the number reach per post. There’s 3 highest reach

0

150000

300000

450000

600000

1 4 5 11 14 16 22 30

BEST PERFORMANCE

Total Reach: 568.443Click: 25596Likes: 24231Share: 24Comment: 28

Total Reach: 323.059Click: 33994Likes: 29011Share: 86Comment: 440

Total Reach: 231.881Click: 66140Likes: 63110Share: 65Comment: 274

TWITTER CIAYO!

FOLLOWER AND ENGAGEMENT

Follower increased 51 on March.

BEST POST

INSTAGRAM CIAYO!

AUDIENCE ENGAGEMENT

Instagram engagements had been increased.

The highest likes received is on 24th, it because CIAYO did activity like game and used Danang as artist buzzer.

And the static goes down on 30th because there wasn’t any activity on Instagram.

BEST POST

Likes : 1,734Comments : 8

Views : 1,751Likes: 268Comments : 6

Illustrasi Video

HASHTAG PERFORMANCE

On March, CIAYO earned 6,880 clicks on hashtag bar. But people used CIAYO hashtag only 32 clicks.

BEST POST INFLUENCER

CIAYO gets 1,753 likes on March with comic artist as our buzzer. The data just show us that Danang is good influencers to engaged CIAYO Instagram.

KOL PERFORMANCE

Likes: 6,474Comments : 61

Likes: 5,245Comments : 50

Likes: 5,529Comments : 136

KOL PERFORMANCE

Likes: 1,153Comments : 17

Likes: 1,765Comments : 64

Likes: 2,575Comments : 10

KOL PERFORMANCE

Likes: 1,016Comments : 7

Likes: 398Comments : 5

BEST ADS

Likes : 59,615Comments : 1

KEY TAKE OUT

• Paid media is essential to stimulate organic reach, also to get more fans.

• Story with Indonesia local culture, daily life, happening content, successfully triggered our fans to give comment, share, and like.

• Using Indonesian casual tone of voice to get better engagement.

• Create more engaging content instead of create a lot of quiz

• Twitter is seen better for promotions therefore we should use this channel primarily for promotions and support quiz on another CIAYO's Social Media platform

• Utilise popular hashtag and keep following trends on Twitter to gain more awareness.

• KOL Comic Local, has a good impact for Instagram CIAYO

• Utilise popular hashtag (#KamisHoror #JumatBudaya) helped trigger follower growth and maintain engagement on Instagram CIAYO

THANKYOU