YLI-Inotek: Sosmed Engagement Project

Inotek Sosmed

Engagement

Project

RAHADIAN D DEWANDONO

RESHA ADI PRADIPTA

MARINA ANGGRAINI

ADITYA DHARMAWAN

SosmedEngagement

Rejuvenate Inotek’sWebsite

Deliver Powerful Content

Scale Up & Engage Social Media

Engage Online

Activities

Rejuvenate Inotek’s Website

Objective

Increase number of visitors and page views

Integrate the web site with existing social media assets,

e.g., twitter, Facebook, etc.

Improve user experience, e.g., layout, typography,

theme, coloring, look-and-feel, etc.

Strategies (1)

Analyze monthly web site traffic

Visitors in terms of demography and geography

Prime time

Internal and external links

Analyze website’s user experience

Layout and composition

Typography, coloring, and theme

Strategies (2)

Analyze social network interaction behavior

Facebook integration

Twitter integration

Recommend new website concept

Propose a mock-up design

Propose a gannt-chart for project implementation

Milestones

Report website’s current condition

Website traffic

Website user experience

Social Network site integration

Project Implementation (redesigning web site)

Increase overall web site page views by 40%

Timeline

Delivering Powerful Content

Objective

To educate follower more about INOTEK’s project

To make sure every event and activities documented

well

To create newsletter aimed for its followers

To show testimonials and opinions from powerful

individuals

Strategy

Educating follower about INOTEK’s projects

Current INOTEK project review is already good

Add fun fact section about trivial fact regarding INOTEK’s projects

The review should also touch business economy and social readers, not only from science and tech part

post content to other related website, affiliated website preferred

Document every activities and events on ‘news’ section

Make sure every activities documented well so people will know that INOTEK is alive and dynamic

Make Hall of Fame section to show every achievements from INOTEK’s project to ensure people that INOTEK is an outstanding incubator

Strategy (cont’d)

Creating newsletter

Send weekly (or bi-weekly) newsfeed about latest INOTEK articles to help people catching up to INOTEK’s current activities

Newsletter should be sent on a weekly bundle based on weekly activities in one mail, not sending each activities on a separate mails to avoid spamming

Testimonials from powerful individuals

Gather opinions from powerful individuals especially science and tech expertise as well as social media celebrities regarding INOTEK. Many people like to review and judge something based on other people opinions.

People such as Menristek, Socio-preneurs, academician, celebrities, youth activists, high performing students, etc

Milestone

Newsletter testing and evaluation per month

Additional 3-4 testimonies per month

Additional 1-2 contents being posted by other affiliated

website

Hall of Fame section added and updated

Timeline

Scale Up & Engage

Objective

Increase the number of Inotek’s social media fans &

followers

Increase the engagement level of Inotek’s social

media assets: twitter & facebook

Increase the Inotek’s website indirect traffic from its

social media assets

Strategy: Increase Followers & Fans

Endorsers:Popular YLI folks: Alanda Kariza, Iman Usman, Zilvia

Great Innovator Interview: Twitter Interview with Innovators

Small Gimmicks: Daily quizes with the prize of: Books, Movie Tickets. Explore to Work with

Book writers

Engage Inotek’s offline event with social media assets

Distribute flyers, insert in the presentation, create games to attract followers

Increase The Level of Engagement

Engaging ContentLess text, more pictures

Create interactive content: vote, asking questions, asking followers to guess

Content should be under one big story per week/biweekly

Actively retweet innovations related tweets from other account & give comments

Know when to tweet/post

Shorter is better

Provide Followers ServiceCreate #TanyaInovasi campaign that provide service for the followers to ask anything about

innovations, idea generation, business plan ideas, etc

Held Twitter Party: Bisniskan Inovasimu!Attendee: Innovators, Pak Sandi Uno, YLI-ers

Milestones

Additional 300 FB like per month

Additional 300 Twitter followers per month

Incremental of People Talking About This by 10% of

total fans every month

Get 100 twitter mentions per month

Increase website traffic from social media by 30%

Timeline

Activity

August September October November December January

W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

Present the Plan to Inotek's team

Brief Inotek's digital team for the execution

A. Increase Followers

Monthly Interview with Endorser (Popular Account)

Monthly Interview with Innovator

Weekly Quiz

Offline Event (TBC by Team Inotek)

B. Engaging Content

Finalize Content Schedule

Launch #TanyaInovasi

Twitter Party

Engage Online Activities

Background

Inotek is a non profit foundation to help small and medium enterprises

building sustainable business

Inotek foundation provides these entrepreneurs with mentoring strategies

to enhance their business strategy, develop management capacity and

connect them to potential business partner

To connect entrepreneurs with potential business partner, inotek tried to

sell their inovation through online activities. With online activities, we can

reach many people with less cost

Objectives

• Increase traffic in Inotek social media such as facebook, twitter and website

• To improve brand awareness of inotek foundation

• To get potential business partner that can help to grow business

Strategies : Improve website traffic

Provide regular updates in the website

Add video or success story to create fun experience

Launch some competition to create traffic and

trending topic ie

- photography competition

- renew logo competition

Strategies : Improve website traffic

Improving user satisfaction by creating satisfaction survey

Create smartphone application

Send updated news letter to every member

Social annotation with google plus (when you share content on

face book and twitter, everyone can see it from website)

Always put your URL on letterhead, business cards and in e-mail

signatures--wherever potential visitors are likely to see it.

Strategies : Social Media

1. Create update every single day (catchy headline induce people to

read) especially video

2. Ask other to promote your social media

3. Be generous : share valuable information (eventhough it’s not related

with your project)

4. Use hash tags in some social media to create trending topic

5. Include your website on all your social media

6. Retain existing followers and clients through social media engagement

Examples

51

Improve website traffic

•Create monthly news letter (August)

•Submit inspiring video (August)

•Create competition proposal (August)

•Create user satisfaction survey (September)

Social Media

•Find endorsement from famous celebrity/public figure (August)

•Create daily update (TBC with inotek administrators)

Milestone & Timeline