Sophia casimir slideshare

FA102A, Research and Brand Development

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

“Can technology help us find love?”

http://www.kurzweilai.net/can-technology-help-us-find-love


-The search for companionship is an important need to fulfill after basic needs



http://www.kurzweilai.net/can-technology-help-us-find-love

- It is easier to approach someone if you know they want you to approach them



http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2

- Real “chemistry” can only be determined in real life

http://www.socialmediatoday.com/content/social-future-online-dating



Online companionship translated to reality


Assignment One, Description of Future Product or Service


Assignment Two, Naming Process

Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function

Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.

Character/Persona Tone

Language Purpose

Laid BackFlirtyGenuineDetermined

Jargon-filled (slang)FunApproachableUnderstanding

EngageEntertainInspireEffective

Flirt Function


Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research, Word from Diagram


Approachable


Assignment Three, Logotype research

Tinder.com TacoBell.com OkCupid.com


Assignment Three, Finished Logotype

FF


Assignment Four, Social Media Branding, Research

Cotton On https://www.facebook.com/cottonon/info

Urban Outfitters https://www.facebook.com/urbanoutfitters/info

Chipotle https://www.facebook.com/chipotle/info

https://www.facebook.com/cottonon/info



https://www.facebook.com/urbanoutfitters/info



https://www.facebook.com/chipotle/info




Assignment Four, Social Media Branding, Creating Community

• Interacted with followers through questions• Texted friends and classmates to follow the page• Shared the link on Facebook• Shared a popular website’s article to intrigue followers


Assignment Four, Social Media Branding, Facebook Pages





Photo #1



Photo #2



Photo #3


Assignment Five Web Page Layout Research for Wireframes

Thrillist.com


Assignment Five Web Page Layout Research for Wireframes

YikYakApp.com


Assignment Five , Wireframe


Assignment Five , Tagline Research

www.wendys.com Quality Is Our Recipe

www.jambajuice.com Blend in the Good

www.sipthisny.com We’ll put a smile on your mug

www.toyota.com Let’s Go Places

www.redbull.com Gives you wings

http://www.wendys.com/

http://www.jambajuice.com/

http://www.sipthisny.com/

http://www.toyota.com/

http://www.redbull.com/


Assignment Five , Homepage Visual Design in a Browser


Assignment Five , Lower Level Visual Design in a Browser


Assignment Five , Linked Prototype URL

http://invis.io/AS1TZ008Y